Author: Lisé Kuecker

This is really tough, y’all, but I hope I can ease your anxiety around this topic.

There’s really two types of companies you can have:

• Walmarts – rely on the cheapest prices possible with tons of volume
• Premium packages – higher level of service and earnings

It is obvious which ones of those two I chose to be.

Because remember – to make $100,000, you can either get 10 people to pay $10,000 versus 100 paying $1,000 vs. 1,000 people paying $100.

I’ve always thought I would go in the shortest and simplest period of time to get to my goals.

On top of that, I like that high-tough environment. It’s really where I thrive.

But I can remember when I had to face a low cost competitor. Our services averaged around $150/month and they were doing the same type of service for $40-$50/month.

So we were 3 times more expensive. I really was devastated because we were in a town of 4,000 so any competition was really going to hit our business hard.

I decided to turn to my parents who were really incredible entrepreneurs and they gave me some fantastic guidance on how to turn this around.

Listen into Episode 083 and you’ll learn:

• How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
• What it means to say, “When they go low, we go high”
• What is a $100,000 email, and how do I get it?
• When it comes to premium pricing, why you need to show why you’re worth it…
• What is the difference between premium pricing and premium packaging?
• The importance of asking the right questions so people can see the value of your product or service for themselves

 

LINKS:

TEXT ‘GETMYEMAIL’ to 44222 Or CLICK HERE for the $100,000 email

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I hear this mindset problem over and over and over again with my clients and entrepreneurial friends.

“Lisa, I’m so good at knowing my product. I’m so good at knowing my client. I’m so good at understanding the numbers behind this. I maybe even understand my marketing, but I just suck at sales.”

I will look at them and they are truly talented people. I can see what they can’t, which is that they are amazing educators. People who can teach their clients anything. That’s all you really need when it comes to sales.

Something is just holding them back.

And it reminds me of my college graduation. I graduated and moved right away up to Boston Massachusetts. I thought I was going to move forward with getting my masters, but decided to take a leap into the real world instead.

When I made that decision, I was given the advice to get some sales experience because I would need it in the real world. (Always good to trust your 21 year old friends….)

I took a sales job into a low-end technical industry and found that in the very first time in my life, I faced failure.

It wasn’t across the board. My clients that were CTOs had me at the top of the sales leader board every time. But if I just went out to cold call and sell products, I just couldn’t do it.

I actually left that job after about 8 months and started my first company. And I felt like I can do everything I need to do, just don’t ask me to sell. It just wasn’t in my “wheelhouse.”

That was very similar to how my clients were feeling.

Listen into Episode 082 and you’ll learn:

• Why it is so important to educate your clients
• Sales is NOT about being an epic persuader!
• Why one of the most pivotal part of sales is asking questions
• What is the one crucial foundation of sales?
• Why save your sales for the end?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to Jess Larsen, founder of Myelin Advisors and charity Child Rescue, who is a multifaceted entrepreneur like most of us.

He goes through quite the entrepreneurial roller coaster so you’ll want to tune in and hear how he overcame it.

Listen in on Episode 081 and you’ll learn

• How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)!
• How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family
• Why Jess chose to get a job to learn about money and where that led him
• How Jess decides who to do business with and who not to partner with
• How Jess was able to focus on making himself a better person, boss and husband…
• Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve – and not to just sell

LINKS:

“How To Make Friends and Influence People” by Dale Carnegie

“Man’s Search for Meaning” by Viktor Frankl

www.helprescueachild.org

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I’m going back in time, y’all. Eleven years to be exact to when I was in my first year of business after I got married.

I hit a problem that we all struggle with where month after month, my expenses were bigger than my revenue.

And I was wondering, “When on earth would I finally see a profit?”

Now, back then, I wasn’t known for keeping the most beautiful P&Ls. Mine were looking like a barely readable ledger. But even though they didn’t look as wonderful as they do now, one thing was certain: my revenue was growing.

The business was doing some serious numbers for what we were and maxing out its potential.

However, one problem – I had all the expenses that came with that.

And since I was so focused on how the revenue was coming in, I just assumed that we always had things covered. I just thought it was fine to pay for whatever my heart was content to spend money on.

I’m definitely one of those people who will tell you to buy it if we go shopping, and the same thing was happening in my business.

Some of those expenses were great, like hiring a great team. And some of them weren’t so great like training for me, my team, new technology, a new website, and things I just didn’t need.

I saw those numbers keeping going up and I just felt like I had license to spend. I had this mentality if I didn’t spend this, I’m just going to have to pay taxes on it.

Until it hit me – I wasn’t making any money. I was investing this into everything else. And if my sole reason was to not pay any taxes, I was doing a great job. But that’s not what I wanted.

So I started taking a very different approach…

Listen into Episode 080 and you’ll learn:

• Why it is important to carve your paychecks from the earnings of your business
• How I was able to identify the cuts that needed to be made in my business- while still staying true to what I wanted my role in my business to be
• How I discovered budgeting at a young age and how I apply that to my businesses today

LINKS:

Podcast episode 013

“Mastering the Rockefeller Habits” by Verne Harnish

“Scrum” Jeff Sutherland

Todd Herman, The 90 Day Year

 
Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé