Author: Lisé Kuecker

There are two reasons why I decided to stop shopping for the cheapest leads.

When I got started marketing my business, I wanted to be exposed to as many people as possible.

I wanted everyone to know me, see me, want to work with me!

I embraced the more is more approach, as in the more people who heard me, the more chances for my brand to stick along with more abilities to really really grow this business.

It meant that I had tons of people coming to me, but really weren’t the right fit for my business.

This results in a waste of marketing dollars.

And when I started looking at my numbers, I thought there’s got to be a better way.

My team was wasting so much time weeding out the wrong people.

We really wanted to find that IDEAL person.

So listen into Episode 079 and you’ll learn:

• Why I invested in higher priced marketing, instead of looking for the cheap deal!
• How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
• How I discovered “less is more”
• How to calculate your Average Lifetime Client Value
• How to map out your revenue sources and how to understand their thresholds

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to Carrie McQuaid, creator of the Kindness Box, founder of The Creative Hub Conference, and all around amazing human being.

She took a side-hustle business crafting items in her classroom and evolved it into conferences, digital products and subscription boxes.

Talk about an amazing journey!

Listen in on Episode 78 and you’ll learn

• How Carrie started out with just a hair bow in a classroom
• What the “Kindness Box” is and what it stands for
• Why “No’s” aren’t always permanent and closed doors aren’t always closed
• All about the “Creative Club Conference” and how Carrie manages it to be a cohesive group
• The importance of knowing what your customer wants
• There is always something on the other side of the hard!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

This is exactly how I found our highest paying customers and let me share with you how you can find yours too.

I was browsing our Ready Aim Empire Facebook group and someone commented with a really great question –

“How on earth do you find people who are willing to pay for premium products?”

I’ve made a really consistent choice throughout all of my businesses. I wanted to price myself as a premium provider.

A lesson I learned a long time ago was that I got the least amount of headaches from the people who paid me the most money.

In addition to that, if I needed to make $100,000, it would only take me 10 people who were willing to pay me $10,000. Instead of 100 people willing to pay me $1,000 or even 1,000 people willing to pay me $100.

I recognized where my bandwidth was and where I could focus my customer service. I identified my sweet spot being to really get my clients results and I knew I just couldn’t do that for $100.

That is reflected in my pricing.

But then a lot of my clients have said, “Great, you’ve sold me on premium pricing, but how do I find those people?”

So many people think they are in the smallest market or it won’t work for them. And TRUST me when I say, it’s possible for you.

Listen into Episode 077 and you’ll learn:

• Why I work in a premium provider format (versus a lower price point service)
• Why it is important to educate your clients on how you can make a difference
• Why you need to let people know there is a problem and how you can provide a solution with social proof
• How to use re-targeting Facebook ads focused on testimonials
• How gift giving can influence your customers
• All about behavior driven Facebook and Instagram ads
• What does mapping your clients mean?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

One of the biggest shifts in my business has been believing in my value and present my price with confidence.

Not gonna lie, before I give someone my prices, I get a very nervous feeling in my stomach.

There are times that I say to myself, “Should I really be offering this?”

Once I trust the fact that I’ve laid out my value and that I’ve conveyed it clearly, I feel powerful.

Nine times out of 10 they say yes to exactly what I was terrified they would call ridiculously expensive.

It’s one of those wild rides to embrace the fact that it’s OK to charge more than we feel comfortable with and have others accept that there’s real value behind it.

I share an experience with one of my managers who thought what we were selling was way too expensive.

So listen into Episode 076 and you’ll learn:

• How I own my value
• How to stand by your higher prices
• How fear and nervousness stop you from owning you value (and what you can do about it, today)!

LINKS:

Episode 50 – 4 Ways To Stop The “It’s Too Expensive” Objection From Ever Happening

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé