Author: Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Jeff Tiegs, head of a non profit that’s near and dear to my heart. It’s called The Guardian Group and I can’t wait to share the great work they are doing to stop sex trafficking.

Listen in on Episode 27 and you’ll learn

• How you can go into a battlefield with an idea of what success means and come out with a completely different definition
• That admiring a problem is just not a solution
• What is Guardian Group and what they stand for
• Over 100,000 children per year are entering this problem in the United States
• Receiving the support of groups with authority has been easy, but the financial support is the most difficult part

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I personally wrote off email marketing for the first few years of business.

It just felt like I was sending emails into a black hole. I didn’t actually think people opened them.

When I actually started tracking my email marketing, I was completely floored. I was so wrong!

Why is it actually a big deal to get emails from your clients and potential clients?

There is SO much power of building a list. You are letting people get to know who you are and what your business is all about.

Still need convincing on how to make an email list a priority in your business?

Listen into Episode 026 and you’ll learn –

• What tagging and segmentation strategies are and how they differ
• Tips on automated email systems and software
• Why keeping it simply is always best
• The importance of targeting objections head on
• Why you need a funnels to take customers to the next step
• More about deep dive surveys and self-identifying segmentation

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Today, we’re looking at a challenge case study I did back in May and June of 2015.

This particular challenge brought in $60,000 for just 1 of my businesses and I must say, we’ve been able to top this as we ran it over and over and over again.

The first thing to understand is that we were very clear on the purpose of the challenge. Why are you really wanting to do a challenge?

Every challenge can do multiple things for your business especially if you have multiple revenue streams. You must think through your goals before you start down this adventure.

I’ll give you a peek into our super specific goals. They were $50,000 in revenue, engage our current clients, and expose all these clients into a new sector of revenue in our business. For us, this was small group training.

Want to know more logistics about this challenge?

Listen in to episode 025 and you’ll learn:

• The importance of being clear with the purpose of your challenge
• How to make your potential clients feel more comfortable and less intimidated by you
• How to involve community in your challenge and why this is important
• How you use your challenge as a window for your potential clients to see what it will be like working with your company
• How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
• What is a baseline of measurables for challenge members and how it will benefit you
• What is an extended sales cycle?
• Advice for upsells throughout the challenge
• The importance of having a challenge that is replicable

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Click here for your Challenge Checklist.

With grit + gratitude,

Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Rachel Luna, a confidence and motivation expert, about the episodes of her life as an entrepreneur that included some really high highs and some really low lows.

Listen in on Episode 24 and you’ll learn

• How to dream and think like an entrepreneur
• How to take your thoughts and turn them into the actions of an entrepreneur
• That it’s possible to use your biggest failures to create your biggest successes
• That determination and mindset can literally change your business
• How to fail like an entrepreneur

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé