Author: Lisé Kuecker

I already know what you’re thinking, darling.

I don’t have room for any philanthropy in my business – I have to make enough money for my family!

Totally understand, but hear me out for a second –

Taking a stand for a cause you’re absolutely passionate about will actually benefit your business in more ways than you can even imagine.

I believe in this so wholeheartedly. There is an opportunity to leave room for philanthropic endeavors to help your community and the world.
Here are the 3 BIGGEST myths I hear when it comes to corporate philanthropy:

• Myth #1:  If you price yourself high, you’ll wind up with only the clients who can afford you.
• Myth #2:  If you’re running a business for profit, the non-profit model has no place.
• Myth #3:  If you’re making “too much” money, you’ve sold out and aren’t caring for people in your community.

Do you want to learn some of the actual truths about blessing others with your business?

Listen into Episode 019 and you’ll learn:

• The importance of giving back to your community and how to balance giving and receiving
• Reasons why you need to put your own “oxygen mask” on first
• How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
• How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
• Why it is important to practice self care if you want to help others
• Learn different ways to give back
• Tips on how to organize philanthropic events

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Jasmine Star, an international wedding photographer as well as a branding and marketing strategist who left a scholarship to UCLA law school to pursue her curiosity.

Listen in on Episode 18 and you’ll learn

• Go for your dream but having an alternative plan where other opportunities can flow in is important
• How to use those other opportunities to fuel you to make your business a success
• The importance of defining your own terms of success, what makes you successful not what other think is successful for you
• How to create your own in-house marketing team with your tribe and the content you create
• How to protect your business and your tribe when clients and referrals are not necessarily a great fit
• Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business
• Why your business should either be attracting people or repelling people
• The value of standing firm in order to pull in the right people into your community

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé Kuecker

If you’re wondering what a metric is, it’s just a number that you’re going to use to gauge the health of your business.

For example, physicians use your vital signs (like heart rate and blood pressure) to get an overall idea of what your health looks like.

You want that same thing to show you the overall health of your business

I like to buy failing businesses. Why?

It’s an amazing return on investment IF the numbers have the potential to have an upside.

The only problem is that these businesses are priced all over the place and I’ve got to be able to look at these numbers and know where I can bring them.

I’ve also never lived near any of my businesses {unless you count this lovely one that’s headquartered straight from my kitchen table}. They were in completely different states even.

That meant my numbers were my only daily, weekly and monthly gauge for trends in my business.

Here are the 6 numbers that are truly most important to keep track of:

• Gross Revenues
• Net Revenues
• Positive Increase in Bank Account
• Number of Active Clients
• Average Client Monthly Value
• Attrition and Retention

I get into the nitty gritty of where you can find each of these numbers and how to read them to know if you’re in a good place.

Listen into Episode 017 and you’ll learn:

• What exactly is a “metric”, and how it will show you how well your business is really doing
• There are 6 most important metrics that I love to use in my own businesses
• When and how often I look at my metrics and who am I sharing them with
• What questions I ask myself once I have these numbers
• Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available
• What “average client monthly value” is and why is it the single most important metric I look at
• Why attrition and retention matter so much in your business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit & gratitude,

Lisé Kuecker

PS- Don’t forget to grab your Must Have Metrics free workbook here

Imagine yourself as an art connoisseur.

If I were to ask you to evaluate a Monet today, where would you start?

The paint strokes?

The age of the painting?

The artist?

Well it’s actually the price.

In this case, the higher its priced, the greater its value to the world and the lower the price, the greater it’s chance for investment.

What you’d be leaving out is what makes the price.

This includes the painting’s provenance, it’s place in history, it’s place in the artist’s body of works.  And, the ironic thing…the higher the value in paintings.

That’s how you should think about your pricing when it comes to your business.

Listen in on Episode 16 and you’ll learn

• How to re-direct the conversation from price to value
• Why you need to own your price point instead of trying to justify it
• What is the one question you need to answer to know if you hold value for the customer?
• How to re route the conversation with social niceties
• How to re route the conversation to a more direct way of asking what you need to know
• Learn the best way to ask potential clients what they didn’t like about the last service provider
• How to identify why they did not ask the last service provider they contacted

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé