Author: support@studiogrow.co

Best of Ready, Aim, Empire: Selling without Sleaze with Valerie Moselle

If the following words have ever left your mouth: 

“I detest sales.”

“Selling is icky.”

“I did not start this business to be a salesperson.”

You don’t need to be a snake oil salesman to be good at closing the deal with your clients. 

As studio owners, we’re teachers first. We thrive on growing relationships, and creating offers benefit the lives of our clients. 

In this best of episode, join Valerie Moselle, owner of Luma Yoga as we chat about selling from a place that feels good. Valerie’s passionate about building her business in a way that’s financially sustainable and allows her to provide for her family, team, and her community. 

If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales. 

In this episode you’ll learn:

  • How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}
  • The unique ways you can make your business work with multiple business partners
  • How she developed their systems and processes and went from “reactive” to “active” mode
  • What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}
  • How Valerie has completely transformed her business by changing the conversation with her customers 

Connect with Valerie and Luma Yoga on Facebook and Instagram.

With grit & gratitude,

Lisé

Best of Ready, Aim, Empire: 10 Mistakes I Made {and how to avoid them} Part I

Perfectionism does not exist.

Let me repeat that because this was a hard truth for me to learn. 

Being perfect? Not an option. What is important is knowing where your weaknesses are. 

In the past years of growing our businesses, I’ve many many, many mistakes. And I know I’ll go on to make more. Which I intend to learn from and move on from. 

Because mistakes, y’all, are some of the best doggone teachers you can ever get. 

Some of the biggest, craziest, baddest mistakes I’ve made in building our businesses have been some of my best opportunities to learn. They caused Dan and I to make radical changes in our businesses… for the better. 

In Part I of this throwback series, I’m sharing my #8-10 mistakes out of my top 10 worst mistakes. 

Trust me, there are some real game-changers in here. 

In this episode, you’ll learn:

  • How I know that perfectionism doesn’t exist and what we should be focusing on instead
  • What these “mistakes” taught me and how they allowed our businesses to flourish 
  • What can happen when you enter into an agreement with the wrong landlord and why your intuition is truly your BFF
  • Why successfully negotiating a lease is one of the most crucial steps in getting your studio off the ground
  • The #1 question to ask yourself when deciding between several business paths
  • What you’ve gotta consider when developing a solid exit plan {and why it’s a must-have!} 

With grit & gratitude,

Lisé

Best of Ready, Aim, Empire: When is enough enough?

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?

You don’t need to be everything to be enough.

You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.

In this throwback episode, we share the top five niches currently making waves in the wellness studio world and how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche
  • What narrowing down to a very specific market can do for your business
  • Why so many of us often resist niching down and how it’s holding you back
  • The niches we’re noticing and the incredibly successful businesses being built within them

Resources Mentioned in This Episode:

With grit & gratitude,

Lisé

Best Of Ready, Aim, Empire: Building Systems That Set You Free with Jacob Andreae

Running a business can feel a lot like you’re flinging things at the wall hoping something will stick.

In this episode of the Best of Ready, Aim, Empire, we’ll help you add a little method to the madness. Join Jacob Andreae as we chat about how he zeroed in and pinpointed his ideal audience and built systems to deliver exactly what they needed.

Now, Jacob has the freedom to not just truly enjoy his work and make an impact on his clients, but take ample time off to enjoy his life and family, and focus on the next phase of building his empire (the world of digital programs).

Empires are built with a foundation of focus and systems, today’s episode will help you lay the first brick.

In this episode you’ll learn:

  • How Jacob got started his journey in fitness and business, his transition out of a teaching career, and why it’s never too late to pursue a different passion
  • The way he incorporates goal-based challenges to get results like no one else for his clients
  • What he’s realized about his clients’ motivation through intense audience listening and how he’s seen his clientele change over time
  • The significant role of practice and repetition in building systems and a successful business
  • Why you need to not only love what you do but also how you’re doing it (and realize that you’re building your business for your clients, not just for you)
  • What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he grows his dream business
  • The pros and cons of an “in person” business versus an online model

Resources Mentioned in This Episode:

With grit & gratitude,

Lisé