Author: support@studiogrow.co

Owning a studio inherently makes you a business owner, yes.

But an entrepreneur? Not necessarily…

See, an entrepreneur has slightly different tendencies.

The way they think of operating their businesses involves more systems, more team members and less of themselves.

I know what you’re thinking, “This is my passion, there’s no way I can take myself out of my business!” Your love for your modality runs deep. I get it…

It’s rare to find a studio owner who didn’t first fall in love with their paradigm before the idea of owning a business set in.

You can’t have profits without passion.

But what brings an even bigger payday is an exit strategy, and it’s entrepreneurs who think of exit strategies.

In this throwback episode, we’re revisiting Brooke Bowersock to chat about what really makes a studio owner an entrepreneur, her journey and how she built her first studio to empire proportions, sold it, and how she’s building her second studio with a unique membership model and the same entrepreneurial spirit that made her first studio thrive.

In this episode you’ll learn:

• The reason Brooke made the decision to sell her thriving business and how she planned her exit strategy

• The opportunities that Brooke identified and influenced her decision to branch out from just Pilates

• Why she supports her trainers on their path to find their own unique set of skills and the benefit of hiring instructors who will work to build community

• What Brooke says is the hardest part of building a business and how she embraces it

Resources mentioned in this episode:

Download the Growth Book featuring The 6 Most Important Fitness and Mindbody Studio Growth Strategies.

Visit Brooke’s website for Align Austin.

Follow Align Austin on Instagram.

With grit & gratitude,

Lisé

Starting a studio is serious business.

There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…

That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s probably the last thing it feels like.

To kick off this round of the Best of Ready, Aim, Empire, we’re re-visiting Tali and Tammar from Off Road DC to talk about why learning to have fun can be one of the most crucial parts of your business plan.

Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.

But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun. We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious.

If things have started to feel a little stale at your studio, block out the next hour and add a dash of Tali  and Tammar’s glorious zest for life and spirit to your studio.

In this episode you’ll learn:

• How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

• The factors they believe have contributed to their incredible success

• What their clients experience when walking through their doors and how they continually infuse creative fun into the business

• The biggest lessons they learned from starting the business and then expanding to a second location

• Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits

• Their approach to keeping clients in a highly transient market

• What’s next for Tammar and Tali {and why the status quo isn’t an option}

Links:

• Download the Growth Book featuring The 6 Most Important Fitness and Mindbody Studio Growth Strategies.

• Learn more about Off Road DC and pay them a visit when you’re in the city

• Connect with Off Road DC on Facebook and Instagram

With grit & gratitude,

Lisé

Tune in as Myken sits down with one of our clients across the pond, Deborah Berryman.

Despite having run a studio for nearly a decade, Deborah found herself in a position where she was struggling financially, despite the fact that all her classes were packed, their reputation was great, and their students were happy.

If the of looking at your books makes you want to crawl back under your blanket, then carve out the next half hour, because Deborah reveals the three shifts she needed to make in her business to go from barely surviving to thriving.

In this episode you’ll learn:

• How Deborah began supporting her students’ journeys through yoga

• The way she was able to identify and prioritize what was going to “turn the ship” for her business

• What she did to navigate the growing pains that inevitably come with change

• Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.whitespacestudio.co.uk

With grit & gratitude,

Lisé

Join Studio Grow Consultants Maura and Myken to talk about something that sends shivers down the spine of even the boldest studio owners: asking for the sale.

In this week’s episode, Maura and Myken dig into why so many studio owners and teachers struggle with salesmanship, when to ask for a sale, the sales slip you should be side-stepping, and how a simple perspective shift that’ll help you ask for the sale with grace without feeling pushy or salesy.

If you’re struggling to get your conversion rates up aka you aren’t turning enough intro offers into long term packages, then you’d better pop in those airpods and take Maura and Myken for a stroll.

In this episode you’ll learn:

• How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this
  
• The key mistakes that business owners are making when it comes to signing up new members
  
• When to ask for the sale {and how to set it up}
  
• Why seeing more people in your classes doesn’t mean your business is doing better
  
• The reason we need to set an immediate point of communication for new clients
  
• Why it’s important to be able to convey your value to yourself, and others, and strategies for setting yourself and your team up for success

LINKS:

http://www.theclientcure.net

https://105f.com

http://studiogrow.co/ads2019

With grit & gratitude,

Lisé