support@studiogrow.co – Page 76

Jennifer Maanavi and Creating a Digital Empire (Part 3)

July 30, 2020July 28, 2020

In Part 3 of our conversation with Physique 57’s Jennifer Maanavi, we’re discussing all things COVID-19.

Right now, everyone, including your clients, are coming from a place of caution, fear, and uncertainty.

And it’s our job to make them feel safe and comfortable when they walk through our studio’s doors.

In today’s episode, Jennifer and I discuss the trends we’ve noticed in studio reopening, the attitudes of clients, and what an ideal reopening time frame looks like.

We also spend some time dissecting exactly why boutique fitness studios are much safer than your average grocery store, and why owners should have a little more confidence in their spaces.

Reopening is a tricky subject and one studios need to be delicate about. This episode will help guide you in the right direction!

In this episode, you will learn:

The response Jennifer was able to witness as studios are reopening
What the future public response to studios reopening could potentially be across the board
Advice for people who are still considering opening a franchise at this time
What she and her studios have mostly been focusing on during closure time

With grit & gratitude,

Lisé

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jennifer Maanavi and Creating a Digital Empire (Part 2)

July 23, 2020July 22, 2020

Last week, the incredible Jennifer Maanavi of Physique 57 spoke to us about the studio’s digital presence, the fitness VOD market, and the mindset switch you need to make when planning to launch a digital service.

But Jennifer is a wealth of information, and we ain’t done yet.

One of the pillars of Physique 57 is its international licensing, an expansion that began with consulting all the way in 2012.

Y’all, let me tell you, these international locations run like a well-oiled machine.

In today’s episode, Jennifer goes into detail about the importance of the digital in international licensing, why she rarely travelled abroad to Physique 57’s licensed studios even before COVID-19, why teacher training and vetting is so crucial, and how community and togetherness trumps competition right now.

If you want to franchise or are thinking about licensing currently, Jennifer’s experience is invaluable in pushing you in the right direction, proving it can be done, and giving you a major confidence boost!

In this episode, you will learn:

Jennifer’s amazing licensing & franchising journey
Some tips on how to best expand internationally
How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic
Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

With grit & gratitude,

Lisé

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jennifer Maanavi and Creating a Digital Empire (Part 1)

July 16, 2020July 16, 2020

Imagine a New York with just one barre studio.

Sounds pretty darn impossible to us.

But to today’s guest Jennifer Maanavi, co-founder and owner of Physique 57, it was a reality she lived in back in 2005.

A dancer since she was little, Jennifer discovered barre (or what was just known as another form of ‘strength training’ at the time) in her late-20s through the Lotte Berk Barre Method.

And promptly fell in love.

However, Lotte Berk’s NYC studio had to close down and when Jennifer learned that there was only one other barre studio in the whole city, she felt like something wasn’t right.

She wanted barre-enthusiasts in NYC to have more options.

So, she teamed up with fitness trainer Tanya Becker and opened Physique 57’s first studio in midtown-Manhattan on the 8th floor of an art gallery.

And over the years, Physique 57 has grown and multiplied as us at Studio Grow have watched in awe as the brand became a national franchise with international licensees and a booming digital presence.

We’ll be chatting with Jennifer over the next few weeks about all things barre.

In today’s episode however, listen in as Jennifer shares how Physique 57’s digital presence came to be, the most important hire in the business, the importance of working with someone with a different skill set, how VOD and traditional studio businesses differ and MUCH more.

Now that so many studios in our community are going the digital, on-demand route, these next couple of episodes will hopefully give you some clarity on the industry and a much needed confidence boost!

In this episode you’ll learn:

How Jennifer discovered barre and the events that led her to open her own studio
How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business
How she balanced life and found alignment despite having to manage several areas of her business at the same time
Important key differences between managing a brick and mortar studio versus a digital studio
The important analytics to track in a digital studio, compared to a brick and mortar studio
The decision process when choosing a location

With grit & gratitude,

Lisé

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Reopening & Retraining Your Brain About Retail – Part 2

July 9, 2020July 9, 2020

What does the future of boutique fitness retail look like?

Y’all, welcome back to Part 2 of our discussion on all things retail with Matt and Rosie from 33Threads.

Last week, we spoke about why retail is so important for studios who are reopening right now, its incredible profit-driving potential, and the biggest retail mistakes studios make.

This week, we’re continuing right on and diving into the nitty gritty of retail and how to make it a part of your studio.

After all, retail is the future of boutique fitness.

Matt and Rosie discuss how you can make changes to your sales system in the current situation, how to leverage relationships with your brand representatives, why inventory management software is so important in retail, why your instructors are your biggest micro-influencers, and their greatest retail lessons learnt from Anthropologie.

In this episode you’ll learn: