support@studiogrow.co – Page 75

Jared Kaplan and the Rise of the Independent Contractor (Part 1)

August 27, 2020August 26, 2020

Independent Contractors are the backbone of our industry.

Y’all, it’s the truth.

It’s not uncommon for us at Studio Grow to dig up stats showing that a star trainer was responsible for over 50% of a studio’s revenue.

And often, they never reap the rewards for their work.

Well, Jared Kaplan, founder and owner of Studio 26 in NYC, is trying to change that.

Studio 26 is a true wellness centre that gathers up ICs right (from personal trainers to pilates instructors and everything in between) and allows them to be their own boss, reach their full potential as instructors, and grow without a middleman (or a big-name studio) holding them back.

And if you ask me, it’s a doggone genius business model.

In this first episode of a 2-parter, Jared and I chat about the challenges ICs face right now, how the inspiration for Studio 26 came about (hint: it involved Jared getting burned by a lot of studios as a young trainer), and the difference between a trainer and a business owner.

With COVID-19 shaking things up, we’re having more and more conversations about creating safe spaces for the oh-so important rockstars of our industry right now (for more on that, here’s a link to his brilliant Medium piece ‘I Fired Myself to Hire Myself’. Required reading, if you ask me!)

And owners like Jared are right at the centre of the movement!

Also, as an exciting treat, Jared has also shared access to his exciting Schedule Wizard tool from his Move Your Business™ program we touched upon.

Schedule Wizard is the perfect tool to help all of us re-organize our schedules amidst these trying times!

In this episode, you’ll learn:

What Jared’s business model looks like {and why I love it so much}

His inspiration for starting a “better way” to do things in the industry 10 years ago

Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way

What his role in the business looks like now, who’s in his space and the people he would like to add in the near future

The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more…

With grit & gratitude,

Lisé

LINKS:

https://www.studio26nyc.com/

https://link.medium.com/y6UcXayZg9

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Stephanie Moran and Taking the Leap (Part 3)

August 20, 2020August 12, 2020

How are you pivoting post-COVID?

Are you thinking about how you can layer different products and services in your studio and how you can diversify your streams of income?

Most importantly, are you thinking about how to do all of that the right way?

In Part 3 of our conversation with the brilliant Stephanie Moran (founder/owner of CYB Studios and the co-founder and Head of Revenue for iKizmet), we’re diving deep into two pivots that many studios are considering right now – retail and on-demand digital.

Stephanie talks about the importance of making sure that owners pay a lot of attention to the way they construct their retail plans and the way they train their instructors to create on-demand content.

She also talks about the three things she focuses on to create high-quality on-demand content, why developing your brand identity is crucial, and where she sees CYB Studios in 10 years.

It’s the finale of our series with Stephanie and we’re really closing out with a bang! So tune in with your team and make sure to take plenty of notes.

In this episode, you will learn:

All about the CYB concept
Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business

The different factors that she says can’t be overlooked when it comes to live classes

How to introduce retail products, and then plan a strategy for offering them to your clientele

Where she sees CYB for the next 10 years

With grit & gratitude,

Lisé

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Stephanie Moran and Taking the Leap (Part 2)

August 13, 2020August 7, 2020

Knowing your numbers is more important now than ever.

And we aren’t talking about your waistline either.

COVID-19 has forced owners to take a fine-toothed comb to their account books, class schedules, and employee records, and re-evaluate their income and expenses.

But are you paying close enough attention?

Today, we’re continuing our chat with Stephanie Moran, the founder/owner of CYB Studios and the co-founder and Head of Revenue for iKizmet, a software that provides visual data analytics for the fitness and wellness industry.

And as the co-founder of iKizmet, Stephanie has a lot to say about what a studio’s numbers should look like.

In today’s episode, Stephanie breaks down the questions studios should be asking themselves numbers-wise, the importance of having diverse streams of income, how to build a quality team, and how to transfer any corporate experience into your studio.

This episode is a short one, but it’s doggone filled with useful information, so make sure to listen closely!

In this episode, you will learn:

All about Stephanie’s journey with her husband’s business, iKizmet, and the role it has played in studios
Why she strongly believes that you need multiple revenue streams

The reasons it’s better to hire full-time employees versus independent contractors

How Stephanie translated her corporate experience into running her own business

The way she finds a balance between building her business strategy and also wearing “multiple hats”

With grit & gratitude,

Lisé

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Stephanie Moran and Taking the Leap (Part 1)

August 6, 2020August 4, 2020

Y’all, I always say there are two sides to every fitness entrepreneur – one where they believe they can go into another business and help it grow and another where they want to start their own business from the ground up.

And those two sides are often at war with each other.

Which is why, in today’s episode, we’re speaking with someone who understands both sides of the story.

And who might just help you make a decision.

Stephanie Moran is the founder/owner of CYB Studios and co-founder and Head of Revenue for iKizmet – two businesses doing groundbreaking work in the industry.

But before becoming the business owner she is today, Stephanie had a long career as the SVP of Global Sales at MindBody.

And leaving her position wasn’t the easiest.

In today’s episode, Stephanie chats with us about the ins and outs of corporate vs fitness, why it was so tough to leave MindBody to open her dream studio, the importance of certifications and MUCH more.

This is the first of an extremely informative 3-part series, so get your pens out!

In this episode, you will learn:

Stephanie’s journey on transitioning from a very successful corporate position to starting her own business
What she feels is the #1 skill to have if you want a successful studio