Introducing the Boutique Fitness Coalition

Y’all we love our community. 

Which is why it pains us to see so many of you in situations you don’t deserve to be in. 

Making sure you have the right input and guidance right now is our number one priority. 

That’s why we’re founding the Boutique Fitness Coalition.

We wanted to make sure that everyone has a place and a voice in the coalition. So, we’re opening up to studio owners, staff, independent contractors, influencers and anyone else in this boutique space.

Here’s what we’re doing: 

Firstly, on our Facebook group, we’ll be going live every Tuesday and Thursday at 4 PM EST with free legal and accounting advice pertaining to the US from leading experts in the fields. 

Obviously, we don’t want that. 

We’re petitioning to various state governors to reclassify boutique fitness studios to accurately reflect our spaces, our capacity per session, and our safety. 

Lastly, we’ve partnered with EASW, an incredible family-run printing business in South Dakota . We’ve designed a collection of shirts with them that you can begin selling immediately if you need some cash pronto. Through an affiliate code, you split the profits 50:50.

(And just so you know, the shirts are awesome.)

In today’s episode, we’re sharing a replay of our most recent FB live with myself and Dan (Studio Grow’s COO, attorney, and my husband!) where we discuss all the crazy complicated stimulus bills that have been announced what they legally entail, including the best way to approach banks at this time. 

We’ll be going live on Thursday again with one of our expert accountants and will be answering questions from the group so make sure you join! (pssst, it’s FREE)

Phew y’all, that was a lot. 

Again, we just want to be able to move forward together, confidently. 

We ask you to spread the word about the coalition like wildfire among any of your friends and colleagues who are a part of our community. The more voices we add to our movement, the louder we’ll be!

Finally, big hugs y’all. 

We’re going to make it out together. 

In this episode you’ll learn: 

  • An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry
  • An overview of the stimulus bills that have been announced in the United States
  • The major questions we have been asked recently by clients
  • How we’re navigating this process
  • The way to approach working with your bank and landlord
  • Why we believe there will be huge opportunities for expansion after this pandemic is over 

LINKS: 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options


With grit & gratitude,

Lisé

Rick Mayo and the Birth of Alloy Personal Training

Now, y’all, if you haven’t heard Rick’s name before, you will, and soon.

Rick Mayo has built one of the most successful (and potentially the first!) personal training centers in the United States, and possibly the world. 

He’s worked with everyone from major franchises to mom and pop locations, helping them build out their training facilities and programs. Now, he’s just opened his first franchise, which is incredibly exciting

Tune in for an incredible tale of pivots, Rick’s extraordinary ability to spot opportunities for growth and innovation, and why sometimes you need to scrap your whole business model to really strike gold. 

If you feel like you’re nervous to make changes in your studio business, or afraid to experiment within it, this is the most important thing you’ll listen to all week. 

In this episode you’ll learn: 

  • About Rick’s journey of innovation and how he came full circle to the model he does best
  • A birds-eye view of his team and how they operate
  • His thoughts on using employees or independent contractors
  • What he feels is key to getting people on the right track for their goals 
  • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS: 

https://www.rickmayo.com/

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

With grit & gratitude,

Lisé

Rael Isacowitz and the Birth of BASI Pilates

Y’all, whenever I speak to other pilates instructors and trainers, I always ask them one question:

‘If you could go back and learn from any pilates training program, which one would it be?’

Nearly all of them choose BASI Pilates. 

Rael Isacowitz, the founder of BASI Pilates, has had an incredible impact on the lives of pilates professionals everywhere. 

And today, I have the unbelievable honor of chatting with him about it. 

Rael founded BASI in 1989 in a tiny studio in Australia on the principles of having a hunger for learning, constantly evolving, and embracing humility.

Come 2020 and BASI hosts classes in over 40 countries with over 40,000 students in their registry. It’s not uncommon for people to travel for hours to attend a single weekend session. 

Join me in today’s episode as I chat with Rael about his introduction to pilates, the revolutionary block structure he uses for all his classes, and what inspires him to continue in pilates. 

If you’re looking for a truly inspirational voice and someone who is incredibly passionate about their field, this episode is for you!

In this episode you’ll learn:

  • How I discovered BASI and why Rael says it is much different than any other certification available
  • The way that Pilates became a “meeting ground” for Rael and the professionals he was working with
  • What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method
  • How Rael uses the block system and the reasons that you need more structure as the workouts get more complex
  • Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis
  • That the BASI method is much more than just a set of exercises…

LINKS:

https://www.instagram.com/studiogrowco

https://www.basipilates.com/

https://www.basipilates.com/teacher-training-programs/

https://www.instagram.com/basipilates/

https://www.facebook.com/BASIPilates/

https://www.pilatesanytime.com/

With grit & gratitude,

Lisé

COVID-19 9 Things We’ve Learned

When we first received a series of emails in January from our clients in Asia, they all started with ‘there’s this virus…’

Over the next few weeks, studios all across the world were contacting us about COVID-19.

Now, at least 50% of our clients have shut down their studios and the other 50% are practicing social distancing. 

Y’all, we know this is tough. 

I barely have any words to process what’s happening and how we got here. 

But, I do have hope. 

Our studios in Asia, 6 weeks after those initial emails, are now writing to us for advice on reopening their studios, business stabilization, and marketing to new clients.

The clouds seem to be parting for them. 

We feel like we have a crystal ball into what our future might look like. 

Join me in today’s episode as I go over the 9 lessons we’ve learnt from working with our global clients, including the steps you need to take now, and what to keep in mind for the future. 

Life right now is fragile and terrifying. 

But I have high hopes that we’ll get through this as an industry. 

In this episode you’ll learn:

  • Ways that clients and customers have been far more supportive and understanding during these times
  • Why having recurring revenue is such a game changer, and will continue to be for businesses going forward
  • Success stories of clients who are getting more people to sign up right now
  • The reframe people will be making to prioritize their health even more now

LINKS:

Learn more & join us for our Professional LIVE Trainings!

Stay updated with us on social media!

With grit & gratitude,

Lisé