Author: support@studiogrow.co

Y’all we’ve seen thousands of studios across locations, across modalities, and business philosophies, successful studio owners have one thing in common, they’re all really good at one key skill: they can prioritize. 

And that’s what we’re talking about today. In this week’s throwback episode, Suzanne Davis, owner of Love Yoga in Oregon, chats about being the first yoga studio owner in her community, and the difference prioritizing made.

Tune in to learn more about how finding a specialized-solution for her studio gave her the foundation she needed to grow revenue, clientele and conversion rates by 40% in less than a year.

In this episode you’ll learn: 

• The journey Suzanne experienced leading up to joining The Client Cure and what propelled her to join
• Why her mindset upon entering the program was so important
• The first steps she immediately took when she joined and how she chose which priorities to focus on and what her focus has allowed her and her team to accomplish
• The way she was able to hire a part-time studio manager and the amazing success she’s achieved.
• One thing that she wishes every new studio owner knew when starting out

Mentioned in this episode:

• Connect with Suzanne and Love Yoga via her website. 

• Connect with Love Yoga on Facebook, Instagram, and Twitter

With grit & gratitude,

Lisé

As we head into 2020, it’s important to look back at where we started in 2019. So for this week’s throwback episode, we’re reflecting on the marketing lessons and trends we identified in 2019. 

Use this episode to guide your reflection process and identify the opportunities you took advantage of, and the ones you missed. In the next few weeks, we’ll be talking about marketing trends to watch out for in 2020, so make sure you’ve been through this episode before that goes live. {And if you need marketing advice sooner, check out Revenue Remedy, our plug and play marketing system for studio owners}

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into what our Studio Grow plan looked like last year and how you can take our insights to inform your own marketing plan that will help you steal back time and add clients. 

In this episode you’ll learn: 

• The major marketing shifts and trends we’ve gleaned from our testing and what we believed will be big in 2019 
• Our team’s process for creating fresh content and why batching and preparation has been key for our success
• Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook 
• Some fascinating results we’re seeing clients get using the Google Display Network 
• How you can locate and use influencers in your local area to market your business 

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit & gratitude,

Lisé

Struggling with boundary-setting? Worried about seeming mean?

For this week’s edition of Best of Ready. Aim. Empire, we’re revisiting Niki Riga, Studio Grow coach and owner of Flex Fusion Studios and chatting about how it’s better to kill ‘em with kindness instead of killing your business.

Y’all, negativity spreads like wildfire, especially online. 

In this throwback episode, Niki talks about what it means to go above and beyond with kindness (something she calls the Alpha Phi Effect that she learned back in her sorority days) that leaves both parties feeling good and happy, even when the situation is a little sticky. 

Because kindness is, in fact, all about holding firm your boundaries so you can benefit your business, your bottom line, and not bruise any egos in the process. 

In this episode you’ll learn:

• How Niki realized she needed to change her “yes” behavior and act like a business instead of an expensive charity 

• What is the Alpha Phi Effect and how you can apply it to a variety of scenarios in your studio 

• Why the concept and practice of kindness needs to be embedded into your studio’s culture and steps you can take to make that happen 

• How policies actually give you room to be kind, understanding and give you greater freedom than being a “yes person”

With grit & gratitude,

Lisé

Big dreams take us places.  

Dreams should shove us over the edge of our comfort zones and into uncharted territory where we’re forced to learn to fly.

And like Jo-Anne, the guest of this week’s edition of the Best of Ready. Aim. Empire, maybe you’ll understand that flying sensation from a slightly different perspective, one that she said was more “flying by the seat of your pants.”

Listen, when it comes to taking action on big dreams, sometimes that’s the kind of flying you have to do to get your dream up and off the ground. 

However, what you’ll eventually find, much like Jo-Anne did, is that that mode doesn’t work in the long haul, and if you want to have sustainable success, you’ve got to have a flight plan that involves systems and processes. 

For Jo-Anne, who founded the Calgary Pilates Centre over a decade ago and has built an incredible team of 15 people, she realized that after a few business roadblocks, it was time to get to the nuts and bolts of her business so she could achieve a greater level of success and freedom for her business, her community, and her personal life. 

In this week’s throwback episode, a gem from our archive, we’ve got Studio Grow coach and consultant, Erin Haag at the helm as she chats with Jo-Anne all about how she has worked with our team to overhaul her pricing and packaging structures and navigating (and overcoming) some of the fears that come with that process. 

What I loved about her journey is how thoughtful Jo-Anne was about the changes she made and what she was working on… there’s a reason why she built a successful studio prior to working with us, and I just know you’ll glean some golden nuggets from her story. 

In this episode you’ll learn:

• How Jo-Anne and her team were able to survive {and thrive} through natural disasters, recessions, and competition that threatened the success of her studio

• What lead her to The Client Cure, the hesitations she had to overcome, and what ultimately helped her decide on making the leap

• How she managed her time and energy to be able to implement the teachings within The Client Cure and some of the fears she had to overcome in the process

• Which strategies and processes from The Client Cure Jo-Anne has put into place and how they’ve performed thus far (plus what she’s focusing on next)

Connect with Calgary Pilates Centre:

On their website

On Facebook

On Instagram 

With grit & gratitude,

Lisé