Category: Podcast

Meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse sans pixie dust. Join us as Jenny walks us along her phenomenal journey from yoga teacher to studio owner.

And if one thing’s for sure, Jenny doesn’t hold back. This interview is chock full of epic insight. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

In this episode, Jenny reveals how she navigated the tricky transition from peer to leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you. Poser YOGA is thriving in Washington state, where the market is health-conscious and the fitness options are endless.

Kick off your shoes, slip into your comfiest pair of yoga pants and settle in folks, this is one episode you don’t want to miss.

In this episode you’ll learn:

• How Jenny was approached about taking over an already active yoga studio
  
  
• The pros and cons of buying an existing studio in an unfamiliar market
  
  
• How to grow from one studio to multiple locations
  
  
• The two biggest challenges of evolution and growth in this business
  
  
• What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)
  
  
• How to hire employees who will open the doors to massive growth

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

LINK

https://poserstudios.com/

With grit & gratitude,

Lisé

Y’all, you are in for a treat.

Three years ago, I had my very first client tell me about a cutting edge concept called F45 was exploding on the Australian fitness scene.

Today, we’re looking at how that Australian franchise is quickly becoming one of the fastest growing fitness companies in the world, and breaking their model down into the five lessons you can grab to use in your own studio today.

If you’re looking to get your clients crazy results, turn them into rabid fans, and grow beyond your wildest dreams (these are the same strategies that help F45 go from an Aussie franchise to a global one with over 1300 locations), this is one episode you really don’t want to miss.

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
  
  
• How they have positioned themselves to succeed in all markets, regardless of location or size
  
  
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
  
  
• What focusing on your clients’ results can do for your business
  
  
• How to start getting creative with client types
  
  
• The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

With grit & gratitude,

Lisé

Have your headphones ready for this one? Because let me tell you, it’s seriously inspirational. Today we’re joined by Erin Caudill, who is the co-founder of Re+active Physical Therapy & Wellness.

Re+active has an incredible story. They started off by spotting in the market: millions of people nationwide are affected by neurological disorders,  but until recently, there’s been a lack of accessible fitness places to help them recover, gain confidence, and feel their best.

Soon they were overrun. Realizing that they couldn’t sustain the growth at their studio anymore, Erin and her business partner took the bold leap to serve more people by opening up the doors to a second studio. Hear what led up to this move, the strategies that made it successful,  and how they’re making a powerful difference in their community today.

In this episode, you’ll learn:

• How a routine happy hour transformed into a business partnership
  
  
• Why working with an underserved fitness market becomes the greatest reward
  
  
• Tackling the challenge of finding clients who have a passion (and willingness to dive deep)
  
  
• What led to expanding from one location toward growing two studios
  
  
• Tips on keeping up with the learning curve of marketing
  
  
• How changing from a cash pay model to a recurring payment system helped their clients’ wellbeing

LINKS:

https://www.reactivept.com/

With grit and gratitude,

Lisé

It all started with one simple thought.

Ten years ago, a young ethnographer gave a speech that would impact millions of entrepreneurs around the world. This single idea was the fuel that inspired us to run a heartfelt business.

What story does your studio tell? Because it’s not all about what your services can do for them. Make no mistake about it, your customers want to fit into a bigger storyline. Today, I’m sharing what it takes to transform your company’s mission into your primary decision-making tool.

Listen in to hear why your mission is the most powerful way to narrow down your future vision. There are five magic steps we took to get our mission statement in a place we all stood behind, and I’ll guide you through the entire process.

In this episode you’ll learn:

• What is the “Golden Circle” and why it matters so much to business owners

• The role your “Why” will play in the building of your business
  
  
• Ways that the “How” and the “What” will help you get to where you want to go

• Why knowing this process will make things a lot easier for you as a studio owner

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

Simon Sinek:

https://startwithwhy.com

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

With grit and gratitude,

Lisé