Category: Podcast

What do you get when you combine sleepovers, s’mores and yoga?

The ultimate grown-up camping experience, that sells out with ONE HUNDRED AND FIFTY people at your very first retreat, of course!

If you’re passionate about community building, yoga, and gorgeous destinations, then bust out those AirPods because this episode will get all the gears in your head turning.  

We’re getting in deep with today, Chesley Long, the founder of Camp Yoga as he shares his insights on successfully creating sleepover camps that give people the getaway they desperately need by combining fitness and adventure into one epic, outdoorsy experience.

As we deep diving into Chesley’s journey, keep your ears wide open for the knowledge-bombs he drops on the strategy behind creating and marketing a successful business model of yoga and fitness that bring the grown-up dream camp to life, the key factors that make Chelsey’s model so successful, and how the transformational experience of breaking bread and sweating together has paved a way for people to connect with both the community and the environment.

If y’all want to learn more about yoga in the wild, hosting retreats in gobsmackingly beautiful locations, and bringing people together in a way unlike any other, then get ready for something real special.

In this episode you’ll learn:

• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way
  
  
• The key to any idea is being comfortable with selling it – and failing at it
  
  
• The way he built his business model around local community that continues long after the camp has finished

• Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga
  
  
• How he prebuilds a community and the environment for personal connections to happen

LINKS:

https://campyoga.ca

http://www.facebook.com/campyoga.ca/

https://www.instagram.com/campyoga/

With grit & gratitude,

Lisé

As a former ballerina, Lauren had this incredible passion for movement, and as a mother, she’s all about supporting women through the entire process of bringing mini-humans into the world.

In this incredibly inspiring episode, join Lauren as she shares how she developed her vision for her studio by combining both of her passions into something that supports and serves her community, the systems for profit she’s built into it, and her tried and tested strategies to develop your branding so you stand out no matter how studios are on your street corner.

If you’re at a point in your business where you’d like to build in recurring revenue, be known for what you do, and establish yourself as an authority in this space, then bust out that journal and start taking notes, because Lauren here drops some major strategy.

In this episode you’ll learn:

• What made Lauren decide to focus on work with movement, and specifically with mothers
  
  
• How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening
  
  
• Her recurring revenue model and the ways it’s allowed her to create a community in her studio
  
  
• Lauren’s tips and strategies for developing her branding
  
  
• What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed  

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://merakimamacollective.com/

https://www.instagram.com/merakimamacollective

https://www.instagram.com/merakimamadoula

https://www.instagram.com/laurenofmerakimama

http://www.facebook.com/merakaimamaatl

With grit & gratitude,

Lisé

How do you get a studio off the ground in an ultra-competitive market?

It’s all about that sticky factor. Today, we’re going to unpack what makes your message resonate with students so they keep coming back.

Meet Niki Riga, from Flex Fusion Studios. Niki instantly caught my eye with her unconventional approach to studio ownership. In fact, she started planting the seeds for her journey to entrepreneurship when she was only six years old.

This episode is jam-packed with profit-boosting advice you cannot-should not miss.

Tune in as we explore community building, the impact of social media reviews, and how to attract talent within your team. Niki shares what she does to make her studio an inclusive space… and why opening up to an underserved market was a total game changer for business.

In this episode you’ll learn:

• The rude financial awakening that led to Niki teaching boutique fitness

• The ways she researched and decided on what modality spoke to her and her business

• What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices

• Why Niki considers the “trifecta” approach she took as the best decision she made for her business
  
  
• The key difference between running a franchise vs. a boutique studio
  
  
• How you can attract excellent instructors to teach at your studio

• Why your marketing depends on a solid online presence (and stellar reviews)
  
  
• The power of community when it comes to customer retention

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://flexfusionstudios.com

https://bootybarre.com

With grit & gratitude,

Lisé

Numbers don’t lie, y’all.

That’s what I love about ‘em, and that’s also what makes me nervous before I take a peek at them.

There’s no fluff, you can’t wrap them up in pretty, soft words to soften the blow.

It’s a cold, hard truth.

At least it was, until I learned how to read what the numbers were telling me.

Your numbers tell a story of how well your business is really doing.

What’s working, and what isn’t.

And once you learn to decipher that message, you can work on fine-tuning it till your business mints profits like a well-oiled machine.

If looking at your numbers scares you (or if you just avoid looking at them altogether), this is the episode for you.

We’re going to deep dive into the three reports you should be monitoring, and how to use that information to get profit numbers you’ll look forward to seeing every month.

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”
  
  
• The single most important report to have and what I’m looking for on it
  
  
• The Pro Forma and what this report allows us to see and do
  
  
• How regularly reviewing your payroll will benefit your business
  
  
• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

With grit & gratitude,

Lisé