Category: Podcast

We’ve made it!

We’re finally at Part 3 of my Biggest Mistakes I Made Growing My Business {and How to Avoid Them} series and these top three are doozies (there’s something I love about saving the best…or in this case, maybe worst, for last…you’ll have to listen to find out!).

If you haven’t listened to Part 1 and Part 2 yet, head back to Episode 249 and Episode 251 to get everything leading up to these final lessons on how to swerve past roadblocks that are keeping you from achieving that vision of success you have for yourself and your studio.

Now, I’ll admit, we talk a lot about business here on Ready. Aim. Empire., and some of what you’ll hear in this episode does dive into the business side of mistakes to avoid (like what in the world a KPI is), but on the other side of that business info is some honest-to-goodness soul talk.

Whether it’s trusting others, trusting yourself, dealing with navigating business decisions that call into question your values…

You’ll find that some of the most potentially destructive mistakes and biggest problems begin within.

Thankfully, you can solve them from within as well, and it’s never too late to start.

In this episode you’ll learn:

• The influence my mother had on me as an entrepreneur, and a lesson she taught me that I have never forgotten

• How I relinquished control and learned to genuinely start to trust people and create the team needed for building an empire

• What KPIs and metrics are {and why you need to know them}

• The ways I maintain a positive mindset momentum, even in the face of significant health challenges

With grit and gratitude,

Lise

Raise your hand if you’ve ever said or thought something along the lines of…

“I detest sales.”

“Selling is icky.”

“I did not start this business to be a salesperson.”

Yes, as you’re reading this, raise your hand, even if it feels silly. Trust me, you’re not silly, and you’re most definitely not alone because I am right there with you.

You might be shocked to learn that I am Horrible (capital H) at sales. That is, traditional sales.

I thrive with growing relationships, creating offerings that I know and genuinely want to benefit the lives of my clients, and helping them choose the best fit for them, even if that means I’m not their best fit.

That’s the kind of sales I’m good at.

Selling from that place feels good, and guess what? It makes selling not feel icky and transforms your business from one that’s merely surviving to thriving.

This is a concept that my guest, Valerie Moselle, owner of Luma Yoga, keenly understands as she’s worked to not only build something that filled a gap in her marketplace and ignited her passion (a yoga studio that caters to people of all ages, especially families), but build it in a way that’s financially sustainable and allows her to be able to provide well for her family and team, and thus, her community.

If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales.

In this episode you’ll learn:

• How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}

• The unique ways you can make your business work with multiple business partners

• How she developed their systems and processes and went from “reactive” to “active” mode

• What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}

• How Valerie has completely transformed her business by changing the conversation with her customers

Connect with Valerie and Luma Yoga on Facebook and Instagram.

With grit and gratitude,

Lise

I’m a runner. No, not just the pavement-hitting kind, I’m a dreamer who when she has a new spark or stroke of brilliance, I run with it.

While this ability to harness an idea and take action on it fast is a gift in many ways, boy does it teach you a lot of lessons by virtue of hindsight being 20/20.

And it didn’t take long into my entrepreneurial journey to discover that crystal clear vision after-the-fact applies not just to life, but business, too.

But just like in life, we must look at our mistakes through the lens of lessons learned so that we can pivot and progress ever closer toward our visions of success for our businesses.

In episode 249, I kicked off this series of my biggest business mistakes with a few of my bumps in the legal and property realm of studio ownership, and now in Part 2, I’m diving into my few biggest mistakes around building a team.

Without a shadow of a doubt, I can say I couldn’t have grown the companies I had {and have} or achieved the freedom I desired without the teams I’ve built.

Over the last decade I’ve hired well over 100 people, but of course, that experience didn’t come without its own lessons learned from the rearview, which I’m sharing with you in today’s episode so you can sidestep my bumps in the road and hopefully have a smoother journey to success.

In this episode you’ll learn:

• Why you need to stop “DIY’ing” and hire smart to take catapult you to a place of growth

• Getting clear on defining the roles within your business and finding the right time to hire

• How to be direct about the expectations you have for your team and how to address struggles with your employees to preserve and strengthen relationships

• Understanding your role as a leader within your business and why you should never stop seeking out mentors to help boost your leadership skills

• The importance of reaching out for help and why it’s mandatory for your success

Resources mentioned in this episode:

• Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons by Lewis Schiff

• Episode 249: The 10 Biggest Mistakes I’ve Made Growing My Businesses {and How to Avoid Them} – Part 1

With Grit + Gratitude,

Lise

Losing your mom rocks your world.

Losing your mom tragically when you’re young?

Well, that’s tougher to bounce back from. You suffer from the ugly trifecta of anxiety, stress, depression. Sometimes out of that black night of grief is born an idea so true, beautiful, and honest you can’t help but follow it anywhere.

Including back to your hometown.

That is exactly what Maggie Yeung, owner of Homegrown Yoga, did. She’s my guest in this brand-new episode of Ready. Aim. Empire.

After graduating from high school, she did what any girl from a small Kentucky town does: go explore that big, exciting world. Now, she owns a yoga studio ½ mile from the neighborhood she grew up in. You’ll wanna hear how she got from there to here.

In the wake of her mom’s death, she says, “Yoga was the one thing that helped me keep on track.”

That’s exactly what she wants her community to find. She wants them to discover the mental yoga practice — not have a 1-sided physical practice.

Her mission: to break down the mental barriers her small town has against yoga {like “I’m not flexible enough,” “I’m not thin enough,” “I’ve never done it before”} in marketing experiments. And she’s doing it in some pretty doggone fun ways like yoga with pygmy goats or on a castle’s roof.

In this episode, you’ll learn:

• What Maggie’s athletic background is {and why it tee’d her up perfectly to teach yoga}
• Who in her life introduced her to yoga
• Why she picked the small town of Pawleys Island over Charlestown as her first studio’s location
• How she’s spicing up her studio’s marketing, tapping into her creative side, and connecting with her community in unexpected ways

With Grit + Gratitude,

Lise