Category: Podcast

Perfectionism does not exist.

Let me repeat that because this was a hard truth for me to learn.

Being perfect? Not an option. What is important is knowing where your weaknesses are.

In the past years of growing our businesses, I’ve many many, many mistakes. And I know I’ll go on to make more. Which I intend to learn from and move on from.

Because mistakes, y’all, are some of the best doggone teachers you can ever get.

Some of the biggest, craziest, baddest mistakes I’ve made in building our businesses have been some of my best opportunities to learn. They caused Dan and I to make radical changes in our businesses… for the better.

In this part 1 of a brand-new episode of Ready. Aim. Empire, I’m sharing my #8-10 mistakes out of my top 10 worst mistakes.

Trust me, some of these are real game-changers.

In this episode, you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead
• What these “mistakes” taught me and how they allowed our businesses to flourish
• What can happen when you enter into an agreement with the wrong landlord and why your intuition is truly your BFF
• Why successfully negotiating a lease is one of the most crucial steps in getting your studio off the ground
• The #1 question to ask yourself when deciding between several business paths
• What you’ve gotta consider when developing a solid exit plan {and why it’s a must-have!}

With Grit + Gratitude,

Lise

“It’s not rest when you feel bad about it. I finally granted myself permission to take a breather.”

This is Angie McDermott’s philosophy when it comes to her health and it’s for good reason. She has fibromyalgia and chronic fatigue as the owner of Konscious Body Fitness, an athletic training studio.

She takes naps.

She ensures her body gets enough sleep.

She drinks gallons of water.

She said buh-bye to her jeans due to them being uncomfortably painful. And she “doesn’t even drunk dial them.”

We could steal a page from her self-care manual, y’all. Too often we ignore our own h
ealth.

Guys, it’s not an either/or situation: Either I’m healthy or I have a successful business. Instead, it’s a both/and situation: I’m healthy and I have a successful business.

Angie embodies that mentality.

That’s not the only reason I invited her on this new episode of Ready. Aim. Empire.

Because a couple years into her career, she took a 6-month hiatus because of burnout. Her health was suffering — that impeccable self-care routine we just talked about was not in place. She’s rebounded from that place of reevaluation into success’ golden seat and, oh boy, she’s got some tasty secrets to share on the mindset needed for that leap.  

In this episode, you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
• How a burnout led to her next business endeavor
• The role that mindset and the mental game has played in the development of her career
• How significant her health issues have impacted her physically {and mentally}… but haven’t prevented her from building a thriving business
• Her suggestions on finding the support to help you succeed

With Grit + Gratitude,

Lise

Tell me if this sounds familiar…

You’re looking for a new restaurant to check out this Friday night. You’ve got your eye on 3 contenders.

How do you decide?

If you’re like me {and most of America!}, you turn to reviews on Google, Yelp, or Facebook. And, five minutes later, you know which restaurant you’ll be dining at this Friday night: one with gushing reviews about the menu, drinks, staff.

Your studio is no different.

Which means that negative reviews can quickly sour a potential client and turn them away… If you aren’t proactive and flip that negative review 180-degrees into a shining example of how you handle and run your studio.

And that, y’all, makes a doggone strong case for why a potential client should come to your studio vs the one across the street.

Instead of stressin’ about the reviewer’s unkind words, think of this negative review as your prime opportunity to showcase how your studio is different… even down to how you handle harsh criticism.

In this episode, you’ll learn:

• Your best approach for responding to a negative review + how to stay cool in the face of {sometimes} overwhelming negativity
• How to turn a negative review into a 4 (or 5!) star review
• Tips on removing a review on Yelp, Google, and Facebook
• Why your response has incredible power and how to approach it {without taking their comments personally}
• Ways to give your clients the opportunity to take care of your business

With Grit + Gratitude,

Lise

Generating passive income as a massage therapist feels like a pipe dream.

As in: It’d be great to work less and earn more, but I’d also love to ride off gaily into the sunset and we both know that’s not possible, right?

Oh, y’all… not quite. As my guest on this brand-new episode of Ready. Aim. Empire. will tell you.

Meet Katie White, founder of Courtenay Massage Therapy. Just a few months ago, she moved into a new studio and expanded from two to FIVE offices.

She’s cracked the code in creating passive income as a massage therapy and yoga business. {Aka the two businesses that commonly suffer from the misconception of “nice to have” instead of “ongoing, must-haves” to live a fulfilled, healthy life.}

I’m tellin’ you: her story is doggone powerful.

Katie’s sharing her secrets on intentionally building a passive income stream into your business, why sidestepping marketing for your biz is like “winking in the dark,” and how she’s on track for a 6-figure year in an insanely peaceful, free way.

In this episode, you’ll learn:

• What Somatic Yoga is and why Katie decided to focus on offering it in her business
• Her own journey, how she built a successful business {with an intention towards generating passive income!} and preventing the common burn-out for massage therapists
• How Katie’s creating relationships with other businesses in her community in an absolutely brilliant way
• Her key ways in marketing massage as an ongoing vs one-time treatment
• The biggest missteps she’s taken in her business and what changes she made that brought her where she is today

With Grit + Gratitude,

Lise