Category: Podcast

When I first set out to start a podcast, my goal was to show the myriad of ways and methods studio owners and wellness experts could make their mark on the industry. With, of course, plenty of actionable strategies and tactics woven in as well.  

And over the course of the last (almost 200!) episodes, I’ve had the opportunity to speak with just about every type of leader in the movement space imaginable… from instructors to content creators to modality innovators, you name it; I think both me, you, and all the fabulous Ready. Aim. Empire. listeners have discovered there is simply no shortage of ways to make your dream come to life and impact lives at whatever scale you desire.

With that in mind, I’m so excited to bring you my conversation with today’s guest, Jill Dailey, creator of The Dailey Method, because she is genuinely building an empire.

However, she’s doing it in pure expert style by navigating an organic growth path that’s distinctly different.

See, Jill never set out to start a franchise. But she did set out to create impact and cultivate a community, and she did it by founding the first modern-day barre studio on the West Coast.

Then, with time, demand (from both clients and instructors), as well as clearing the hurdles of fear that come from birthing a franchise, The Dailey Method has grown to over 60 studios in 4 countries, and now has an emerging online platform that allows students to take Dailey whenever, wherever.

Like I said, this powerhouse woman is the head of an empire and I can’t wait for you to gain insights from her on how to craft a calculated growth strategy, maintain expertise by always having the mind of a student, scaling intentionally and intelligently, and so much more.

With grit & gratitude,

Lisé

P.S. – We’re about to open the doors to our signature program for any studio owner looking to grow their profits, scale their business, and create abundant freedom in their life. Click here to join The Client Cure waitlist and be the first to know when you can join.

 

In this episode you’ll learn:

• How Jill quickly discovered that she could create greater impact by offering group fitness vs. 1:1

• The most significant concern that Jill faced when growing The Dailey Method and how she overcame it

• The highlights of what makes her method distinctly different from the competition

• How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings

• The journey of growing from a small west coast studio to an international brand with both brick and mortar and online components to her “lifestyle-based” business model

 

Resources mentioned in this episode:

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

 

You’ve heard that Facebook ads are today’s best bang for your advertising buck, that Facebook currently has the most powerful advertising platform, not just the digital marketing space, but in the world, and that business owners who are serious about scaling their growth need to leverage Facebook ads.

Yet, despite all those great things you’ve heard… your ads are still flopping.

It’s left you wondering, “Is there really any truth to all these fantastic things Facebook claims to be able to do?”

The simple answer is yes, but it’s also critical to note a significant caveat…

The success of your ads, while enhanced by using the powerful Facebook platform, is primarily based on your ability to create a compelling campaign.

Yes, you can target people who fit the exact description of your ideal client, but without a strong strategy in place, creative elements at the ready to test and tweak, as well as a mindset that will help you with setting realistic expectations, all the targeting tools in the world wouldn’t help.

So, to help you get on the right track with your Facebook ads from the get-go, my marketing director, Nikki, and copywriter, Danielle, are breaking down the step-by-step process in a two-part series so you can stop wasting your ad spend and start seeing qualified leads fill up your inbox!

Things you will learn in this episode:

• What Facebook ads do, what purpose they serve, and why you should make the effort and investment in running them.

• Why it’s crucial to test our Facebook ads, build a strategy and align your ads using a funnel framework.

• Tips for building a Facebook ad strategy and the steps that have worked for us and our clients.

• How to stay consistent with your content and engage with your audience to put your page in a better position for your ads.

With grit & gratitude,

Lisé

When we asked for requests on who our listeners would like to hear on the podcast, Giselle Mari’s name came up frequently, and the feedback was nearly all the same…

The description of a spunky and spirited woman who intuitively knows how to light your soul on fire through her radiating joy for life and yoga.

I certainly felt it within the first 20 minutes of talking with her… 20 minutes of talking, mind you, that happened before I even clicked the record button.

In addition to being a teacher trainer, retreat leader, and yoga teacher (who you may also be familiar with her through YogaGlo), Giselle is also a wife and mama.

Throughout our conversation, we touched on everything from:

• Family and children, and how introducing children, particularly young athletes, can be paramount to their development and body awareness.

• What it’s like to look out into a sea of students and understand and guide those students according to their learning style.

• How we can teach ourselves to let go and release (whether we’re walking around town or find ourselves on the mat).

We truly run the gamut in this week’s episode, but whether you’re a yoga instructor, have a dedicated practice, or have never ventured into a yoga studio, the truth Giselle speaks and the nurturing words she has for the spirit, soul, and our inner creative muses/critics are things I think every studio owner, scratch that, human, needs to hear.

So, plug in those earbuds and settle in, it’s going to be a soul journey.

In this episode you’ll learn:

• How young athletes can benefit from yoga and how their practice can impact their mentality and physicality

• Why using yoga to calm and control the mind helps athletic performance

• What the benefits would be of introducing yoga to younger populations via the entry point of school sports  

• The definition of “intuitive teacher” and how Giselle articulates this concept and passes it along to the instructors she teaches

• Ideas for giving yourself the ability to let go and release

• Why it’s worth asking yourself, “Why am I living so small?”

With grit & gratitude,

Lisé

Welcome to the final piece of the “Pre-Sale Strategies to Open Profitable” series!

If you didn’t catch the first two parts, you can watch Part 1 by clicking here and Part 2 here.

In Part 2, Nikki and Myken discussed generating leads as you ramp up for opening your studio, so to close us out, they’re digging into the really fun part we all look forward to… throwing your doors open with a grand opening party!

After months of legalities, financials, and building your studio (sometimes from the ground up), there’s no doubt you need to celebrate, not just to generate sales, but for you, too.

However, it’s also critical to approach your grand opening party with the same forethought that you gave to the logistics opening your studio in the first place…

Namely, setting goals, determining a budget and plotting out how you’ll make it all come together.

You may not think of a grand opening party as a “red carpet event,” but you should because just like a wedding, you can get carried away quickly.

So, let’s make sure your grand opening fete is fun and fruitful, shall we?

In this episode you’ll learn:

• The benefits  to having your Grand Opening weeks after you open

• How long it will really take to plan the event and set your goals

• How to plan your offer(s) for your Grand Opening – but no rate dropping!

• What to consider when preparing a budget

• How to promote your event with other businesses in your community

• Using giveaways or contests for lead generation and more!

With grit + gratitude,

Lisé