Category: Podcast

The Next Decade of Boutique Fitness, Part 2

In part 2 of this series, we continue considering how what’s happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There’s massive opportunity to look forward to!)

Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2. 

  • Small towns: studios are increasingly targeting Tier 3-Tier 5 markets 
  • Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences 
  • Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate
  • Homogenization & commoditization: boutique brand differentiation is critical
  • Team trials: instructors need more mentoring, and the labor shortage persists 

Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio’s unlimited potential with Episode 679.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

The Next Decade of Boutique Fitness, Part 1

Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y’all, what’s up ahead looks incredibly promising!

Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1. 

  • Hot spots: lots of innovation & education in APAC, Australia, Western Europe  
  • The powerhouse: 47% of new studio openings are Pilates (majority Reformer)
  • Good feeling: recovery, wellness and functional medicine are on fire
  • Girl power: huge female-driven health opportunities with boutique members
  • Stronger than ever: strength training continues to surge worldwide 

With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

From Zero to Launch in 100 Days: Inside Tonal’s Bold Studio Debut in NYC

If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.

Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal’s Bold Studio Debut in NYC. 

  • Know your goals: specify exactly what you want to learn and measure
  • Identify your audience: target your client avatars immediately
  • Start marketing early: build rising anticipation with waitlists and pre-sale
  • Make contingency plans: be ready to pivot when delays and challenges arise
  • Own the experience: make an incredible impression with exceptional service

Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

The Most Uncomfortable Conversations You’re Avoiding (That Are Costing You Thousands) — Part Three

In part 3 of this series about uncomfortable conversations, we’re addressing what every successful boutique fitness studio owner eventually encounters: tough convos with clients.

Coach Matt Hanton and I unpack these member interactions in Episode 676: The Most Uncomfortable Conversations You’re Avoiding (That Are Costing You Thousands). 

  • Speak truth: acknowledge that, in fact, the client is NOT always right
  • Expect criticism: respond to every review factually, respectfully and thoughtfully 
  • Play by the rules: enforce Code of Conduct violations immediately and consistently
  • Equip and empower: train and expect your team to act; back them up
  • Cover your bases: record meetings, bring a witness, create a paper trail 

How you handle these conversations impacts your profitability, your team/client culture and your studio’s reputation in the community. Episode 676 is your go-to guide. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos