Category: Podcast

Lise Interview Felicia Alexander

October 19, 2023October 18, 2023

Y’all,

Is your fitness studio on the brink of something huge?

The road from startup to empire is bumpy, but…

This dream isn’t as far-fetched as you might think.

In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.

She’s the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights.

Seriously, she’s the Yoda of fitness franchising.

Here’s the lineup:

Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationships, and why you might even want to think about patents.
Boss Moves Only: As your business grows, you’re not just the operator—you’re the visionary. We talk about how to make that shift without losing your sanity.
Import/Export Genius: Felicia shares some golden nuggets on sourcing the right stuff for your studio. Believe me, this is game-changing.
Pandemic Pivot: We both know COVID was a curveball. Felicia breaks down how she kept her community buzzing, even when the doors were closed.
Franchising 101: Felicia’s acquisition of Title Boxing Club is a masterclass in scaling. She spills the tea on what you need to know.
Community Is Everything: If your clients aren’t raving fans, you’re leaving money on the table. We get into how to build that die-hard community.

So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.

With grit and gratitude,

Lisé

LINKS:

https://www.linkedin.com/in/feliciainla/

180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All

October 12, 2023October 11, 2023

Y’all,

Is your studio a high-stakes drama?

Is it a stage where every session is a show, each trainer is a star, and you?

You’re the brilliant director behind it all.

If it’s not…

In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that’s not just a gym…but a hot-ticket theater.

Here’s the lineup:

Talent Retention is No Joke: This isn’t some community theater production; we’re talking Broadway-level stakes here.
Be the Director, Not Just the Boss: Your job is to bring out the Tony-worthy performances in everyone, from front desk to trainers.
It’s Showtime, Always: A studio isn’t just four walls and some equipment; it’s a live performance that happens the moment someone walks in.
Are We Built to Last?: The big question we all need to answer before the final curtain call.
Industry Lessons, Stage-Ready: Even Broadway directors watch other shows. What can we learn from the gym and health club scene?

On the edge of your seat?

Great, let’s do it.Catch ya in EPISODE 581 and let’s make your studio the hottest ticket in town!

With grit and gratitude,

Lisé

LINKS:

180-Degree Turnaround for Boutique Fitness Human Resources – The Front Desk

October 5, 2023October 4, 2023

Y’all,

Picture this: your front desk is not just a desk…it’s a stage.

And those behind the desk?

They’re not just staff…they’re the opening act of your client’s experience.

In EPISODE 580, we’re diving deep into the untapped goldmine that is your front desk.

Here’s a quick rundown:

Turn Hellos Into Hugs: We’re not just talking basic greetings; we’re talking soul-warming welcomes.
Cha-Ching at First Sight: Imagine your front desk being the place where clients can’t wait to invest more in themselves.
Hiring Your Superstars: Get folks who don’t just clock in, but who bring their A-game every single time.
The Loyalty Starts Here: You want clients who can’t wait to come back, right? Well, that journey starts at the front desk.

Curious? You should be!

Hit play on EPISODE 580 and let’s turn your front desk into a client magnet.

Catch ya there!

With grit and gratitude,

Lisé

LINKS: