From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

Yall,

“Fitness isn’t just changing; it’s evolving.” 

That’s the mantra of Debra Strougo, the powerhouse behind Row House.

This week we’re rewinding back to Episode 546.

Where we dove into the future of fitness with Debra.

And trust me, it was an eye-opener. 

Her journey from marketing whiz to fitness icon? Absolutely inspiring.

Quick Highlights:

  • Debra’s Odyssey: From marketing to fitness empire – what a ride!
  • Clients Come First: It’s all about understanding what they need.
  • Row House Origins: How a simple idea became a fitness sensation.
  • Branding Genius: Debra’s top tips for a brand that resonates deep.
  • Franchising? Yes, Please: Why this is her go-to strategy.

This episode is a goldmine for anyone wanting to thrive in boutique fitness. 

And it’s just as relevant today as it was then.

And hey, don’t miss out! 

Join us at Dare To Thrive, Feb 28th & March 1st in LA. 
It’s your ticket to an incredible 2024 for your studio. Grab your spot here.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Knowing your Competition with Coach Heather Plum

Yall,

Guess what? 

In the world of boutique fitness…your competition isn’t the villain in your success story. 

They could be the hero! 

Let me explain.

In EPISODE 586, Coach Heather talks about how understanding your competition isn’t just smart – it’s essential. 

Here’s the juicy details:

  • Competition as Catalyst: How understanding your rivals can jolt your business forward.
  • Spotlight on Uniqueness: Identifying what sets your studio apart in a crowded market.
  • The Art of ‘Competitor Shopping’: Practical tips for learning from those around you.
  • Strengths Over Weaknesses: Focus on what you do best and let the competition worry about the rest.
  • Direct vs. Indirect Rivals: Knowing who you’re really up against and why it matters.

So, what’s the bottom line?

Your competition is a treasure of insights waiting to be discovered. 

Uncover them…and they’ll be your studio’s secret weapon!

So grab your headphones and hit play on EPISODE 586.

Catch ya there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

You know that feeling when you walk into a place and it just feels right? 

That’s no accident. 

It’s the magic of a business built with heart and soul.

And that’s exactly what we’re chatting about in EPISODE 585.

Nicole’s been where many of us are – at that crossroads where you choose safe over soulful.

But she chose differently.

Here’s a taste of our heart-to-heart:

  • Trust Your Gut: Nicole’s journey is proof that your instincts can be your business’s best friend.
  • Create a Haven: How your studio can be more than just a place to sweat – it can be a second home.
  • Forge Genuine Bonds: The art of turning clients into a community that cheers for each other.
  • Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move.
  • The Power of Yes…and No: Making space for what serves you (and your clients) can define your success.
  • Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be.

Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

Y’all,

When a new member walks into your studio…

You’re not just showing them where the locker rooms are or what the WiFi password is. 

You’re laying down the red carpet to a long-term relationship.

That might just turn them into…your next raving fan.

In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form. 

Here’s Your Quick Look:

  • Vision Crafting: Why clarity in goals equals commitment.
  • The “Because” Strategy: A simple word with conversion-boosting power.
  • It Takes a Village: How tailored workshops and coaching sessions create a loyal tribe.
  • Wisdom in Pages: Top book picks for mastering conversions and client engagement.

So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together.

Catch ya there!

With Grit and Gratitude,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/