Category: Podcast

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Your clients are the heart of your business.

Unfortunately, that’s something most studio owners forget when making business decisions. 

We come to think of our clients as numbers on a spreadsheet. As revenue-generating machines we need to win back at all costs. 

What we don’t realize is that our clients are people with intrinsic desires, motivations and emotions. 

And when they walk into your studio, they’re expecting to feel seen and heard. 

They’re expecting to receive an experience that is genuine, authentic and engaging. 

That’s why your client journey is so fundamental to your studio’s success. 

And that’s exactly what we’ll be talking about in this week’s episode of Ready.Aim.Empire as we dive into Part 3 of our Lead Up series with Beth Potter and Heather Plum. 

In this episode, Heather and Beth will discuss the importance of understanding your clients, prioritizing your client journey, and focusing on leading them down paths of community and culture.

Here’s what we’ll cover in this episode:

• 2 pathways for beating your competitors (and why focusing on customer experience is always the best option)
• How to use customer feedback to improve customer experience
• Tools that Beth and Heather use to gather feedback
• How to strike 1-on-1 conversations with members to make them feel seen and heard
• 4 key areas to focus on when building your client journey.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

As a studio owner, your influence isn’t just limited to clients and the community. 

You’re also responsible for being the most attentive and impactful leader you can be for your team. 

And to do that, you need to really get to know the people you’re working with (old, new, or temporary), what conditions help them learn, and the unique challenges they face. 

When you take the time to show up for your team, invest in their growth, and bake honest feedback and healthy communication into how you operate, you’re creating a culture that prompts your team members to give their best to their role and truly grow. 

This week, in Episode 526 of Ready.Aim.Empire, we’re diving into being an effective leader with Beth Potter and Heather Plum. Heather is a multi-studio owner who is currently thriving in the gym and personal training space. And in this episode, she’s spilling all the beans on how she prioritizes being an effective team leader using rock-solid systems, clear team goals, and connecting with her teammates 1-on-1.

Here’s what we’re talking about in Episode 526:

• What initially led Heather to the fitness industry
• What she feels is the most influential thing you can do as a leader
• The tools she uses to help her team establish or pinpoint their strengths
• Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business
• How she brings new team members into the mix and has them instantly feel like they are part of the team
• Actionable steps you can take and start implementing today to become a better leader

With grit and gratitude,

Lisé

LINKS:

The Five Dysfunctions of a Team by Patrick Lencioni

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

We’ve worked with hundreds of studio owners in nearly 40 countries, and I’ve noticed that when we actually sit down and try to see what issues these studios are grappling with…

Very often, at its core, it’s an issue with leadership.

Y’all, leadership is absolutely fundamental to the success of your business. 

It can impact your business more significantly than any funnel, strategy or spreadsheet ever could. 

But it doesn’t get talked about half as much as it should.

Because leadership is so doggone important for your business and your success, we’re launching a 4-part series on leadership on Ready.Aim.Empire! 

In the next few weeks, we’ll be deep-diving into the various levels of leadership and discussing what you can do to become an effective leader.

And in today’s episode, we’re starting off with the first (and probably trickiest) aspect of leadership –

Leading Your Own Self.

Here’s what we’ll talk about in Episode 525:

• How the meaning of “lead yourself” has evolved for me over the years 
• The fundamental differences between a manager and a leader
• A deeper look into the concept of leading one’s own self
• The mindset shifts that can help you truly lead yourself
• What is the Enneagram and how it can help you in this process

You can’t lead others if you don’t lead yourself first. Tune in now to know more about how you can be your own leader, and I’ll see you next time on Part 2 of the leadership series!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Y’all, running a studio is no joke. 

So it can be pretty frustrating when someone comes out of the woodwork only to fuel your self-doubt. 

I’ve had people tell me that making 7 figures as a pilates studio owner is only possible if you’ve had 20 years of experience, work in NYC, or are a second-generation teacher (and even then it’s quite a stretch).

But here’s the thing: When I started my first studio, I had none of those “perfect” conditions working for me. And I managed to hit that goal anyway!

So while the path to that million-dollar mark differs from business to business, I’m here to tell you that it’s definitely possible (no special blessings from the Dalai Lama required).

And in this episode, I’m going to talk a little bit more about how to get there.

In Episode 524 of Ready.Aim.Empire we’re going back to one of the most important conversations we’ve had on this podcast – million-dollar studios, how they work, and what it takes to get to 7-figures in your own studio.

We’re taking a deep dive into four of our own 7-figure yoga and pilates studios, the challenges that initially held them back from hitting that million-dollar mark, and the changes we made to get them back into 7-figure territory.

Misconceptions hold far too many studio owners back from earning the profits that they deserve. If scaling your studio has always seemed like a lost cause to you, this episode is one you don’t want to miss.

Here’s what we’re talking about in Episode 524:- 

• What’s really possible for your studio when it comes to revenue
• One of the biggest fitness industry myths and how it might be holding you back
• The monthly breakdown of studios that are hitting 7-figures or $83,000 a month.
• The metrics you need to focus on to measure (and maximize!) your studio’s revenue
• How I calculate retention and conversion rates and why these numbers matter so much
• The big mistake most studios with 1:1 clients are making
• The one number that matters EVEN MORE than your revenue
• And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco