Category: Podcast

https://afterglowyoga.com

Jasmine Judson and the 4 Steps to Great Service

April 7, 2022April 7, 2022

Creating a studio that lets clients walk in and instantly feel seen, safe, and loved, without coming across as pushy takes some top-tier backend systems.

And getting there isn’t easy as a studio owner.

Offering the best service to your client-base while still growing and without burning out isn’t exactly a walk in the park.

Which is why today’s episode is so important.

Our guest host Jasmine Judson is not only a Studio Grow coach, she’s also successfully opened and run 5 studio locations while managing to keep her service as high quality.

In today’s episode, she’ll be breaking down the 4 steps that she used to create the ultimate service-based studio and brand!

If upping your service is anywhere on your priority list this year (and it should be), this episode is your ultimate guide!

In this episode, you will learn:

The story of how and why Jasmine started her first studio

The way her time, and her students’ time, was impacted after opening her second and third studios

What Jasmine did to create a strong and intimate service-based experience for her clients

Her approach to choosing and adding a customer relationship management system and lead tracker system

Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model

Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner

The reasons she feels that people are ready to rebuild community now more than ever

What “supported teachers are loyal teachers” means

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215

https://www.loyalsnap.com

https://co.mindbodyonline.com

https://www.absolutepilates.co/

Allison and Andy Zang on Finding the Right Work Spouse

March 31, 2022March 30, 2022

Allison Zang, one of today’s extra special guest hosts, said something that really stuck with me:

“It’s tougher to find a work spouse than it is to find an actual one”

Y’all, that statement is 100% true.

It’s difficult to find a work partner who shares your vision, will help you grow, and who you can actually put up with for at least 20 hours a week.

But Allison and her husband Andy, have managed to crack the code!

In today’s episode, they take you through how they found the right partners for them and how they nurtured a staff filled with people who weren’t their employees and had their own interests.

They also talk about how they approached growth in the pandemic, their ‘bright side’ concept, and even get real about the things they got wrong!

If you’re looking for some real advice on how to find the right people for your studio, foster good relationships, and grow your business, today’s episode is right up your alley.

In this episode, you will learn:

The early struggles that Allison experienced with expansion of the business

How Andy became frustrated being an employee, and what he did to build his own practice

The true value of networking

What the process looked like when Allison combined two of her studios to create a wellness center with Andy

The day Andy and Allison found more space to expand their businesses

How Andy found a “work spouse” that fits his style and passion
Why slowing down and making sure things happened organically is key

The approach Andy took to get referrals for the business

With grit and gratitude,

Lisé

LINKS:

https://www.zangpt.com/

https://www.instagram.com/theroomabudhabi/

Peter Pastijn and Re Profitability

March 24, 2022March 23, 2022

I think I speak for everyone in boutique fitness when I say that the pandemic was filled with a lot of tears.

With dwindling clients, unstable cash flow, and low profitability, it was like our industry was suddenly plunged into darkness.

And it was no different for Peter Pastijn.

A regular on Ready.Aim.Empire, Peter has been in fitness for nearly 3 decades. He’s the founder of The Room, a multimodality fitness center in the UAE, as well as a Studio Grow coach.

And over the pandemic, his studio lost 80% of their memberships.

Their clients were leaving the country, their once thriving studio was at a standstill, and their profits were sinking.

But, Peter managed to find his way out of it. He was able to turn the tides for his studio, moving back from loss to loss to slow profitability.

And today, he’s going to take you through how!

If your studio is in a similar situation and you need the advice of someone who’s been there, done that, this episode is for you!

In this episode, you will learn:

The impact that last two years has had on Peter {and all of us in the industry}

What happened to his profitable and successful business once the pandemic hit

Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over

The ways that we can start becoming profitable again

How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future

Tips for using personal development and education to become a better manager and operator

With grit and gratitude,

Lisé

https://www.theroom.ae/

https://www.facebook.com/theroomabudhabi/