Category: Podcast

Late last year, I sat down with some amazing studio owners (and Studio Grow clients!) to discuss the incredible work they’re doing, how they’re building their team, and what they’re predicting for 2022. 

I named that the ‘Path to Success’ Panel and it was 2 hours chock-full of incredible insight to help you with just that – a path to create real and tangible success in your studio. 

So, for the next few weeks on Ready.Aim.Empire, we’ll be bringing you everything from that 2 hour panel in short, sweet, and easy to digest episodes so you can begin your year right. 

So, let’s dive right in!

Our first studio expert is Hyejin Kalgaonkar, the founder and owner of The Hot Room. Over the years, she, along with her husband Ash, have managed to scale up 5 studios – 4 in Indiana and 5 in North Chicago. 

And when I met her back in 2019, I saw firsthand that this scaling was done with a lot of grace and efficiency. 

In today’s episode, I pick her brains on scaling, how she’s updated her team, how she approaches recruiting and teacher training, and more!

If you’re looking to scale your studio and want a great role model, this episode is a must-listen!

In this episode, you will learn:

• What Hye Jin has done to ensure she always has a hiring funnel full of new teachers

• How to identify new teacher talents in new cities or counties

• Why the process of hiring a regional manager was so important for her as she they grew from two to five studios

• The changes, shifts, and tools she sees that you can utilize in your studio this coming year

With grit and gratitude,

Lisé

LINKS:

https://thehotroom.com/our-studios/

https://thehotroom.com/hye-jin/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Most successful studios I’ve encountered all have one thing in common: 

They understand that the riches are in the niches.

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts?

You don’t need to be everything to be enough.

You just need to be exceptional at providing solutions to one thing that your ideal clients need the most help with, and that’s more than enough.

In today’s throwback episode, I’ll be taking you through how you can use niches to attract riches and make waves in your market. 

You’ll also learn how you can begin to think about your own decisions of cutting out the excess to make room for more revenue and freedom.

With the pandemic, more and more people are looking for specialized studios that will cater to their unique needs. So don’t ignore the power of niches!

In this episode you’ll learn:

• What it means to be niche and to create a niche within a niche

• What narrowing down to a very specific market can do for your business

• Why so many of us often resist niching down and how it’s holding you back

• The niches we’re noticing and the incredibly successful businesses being built within them

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Y’all, this throwback episode is a marketing life-saver. 

In this one, we’re revisiting how you can build a rock-solid 90-day marketing plan for your studio business in 90 minutes with Emily Montgomery. And just to put things in perspective, that’s Q1 of 2022 taken care of before we even begin the new year!

And there’s nothing as relaxing as knowing you’ve done all the hard work beforehand, and reaping the benefits as you move forward. 

We’re picking up where we left off in the last episode and diving into effective marketing, goal-oriented strategy, and baking the 4 essential keys into your marketing plan!

Pour yourself a cup of something good and get a pen and paper ready because we’re going into this step-by-step.

In this episode you’ll learn:

• Recap: 4 essential elements of success 

• Why you can’t afford to not plan 

• How to set yourself up for success 

• Key things to ensure an effective marketing plan

• What your 90-day plan should look like (and how to follow it)

• How to know how close you are to 20% increase in revenue

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Scaling is no joke.

And when you’re smack in the middle of growing your studio biz, the stress can really do a number on you.

But, there are ways to get the job done while trimming the tension. And if you’re already drafting plans to take your business to new heights in 2022, you’re in the right place!

In this episode, we’re throwing it back to Emily Montgomery, Independent Consultant and Marketing Expert at Studio Grow, as she gives you the inside scoop on the four key strategies that will help you grow your studio, all while taking the stress off of your plate!

Get ready to supercharge your marketing in the new year! 

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business
  
• How to find and communicate with your ideal client

• How judgement-free brainstorming can transform your business
  
• Marketing plans and why they need to be effective

• A monthly practice that will save you tons of time and headaches come tax time 

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/