Category: Podcast

Numbers don’t lie, y’all. 

Your numbers tell a story of how well your business is really doing. 

What’s working, what isn’t, and what needs to be optimized.

And once you learn to decipher that message, you can work on fine-tuning it till your business mints profits like a well-oiled machine. 

If looking at your numbers scares you (or if you just avoid checking them altogether), this is the throwback episode for you. 

Today, we’re going to deep dive into the three financial reports you should be monitoring in your business, and how you can use that information to get profit numbers you’ll look forward to seeing every month.

If you want higher profit margins going into 2022, make sure you’re taking notes!

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”
  
• The single most important report to have and what to look for on it
  
• The Pro Forma and what this report allows us to see and do
  
• How regularly reviewing your payroll will benefit your business
  
• A monthly practice that will save you tons of time and headaches come tax time 

With grit and gratitude,

Lisé

LINKS:

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://www.gusto.com

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

It’s that time of year again!

While many of us (including yours truly!) are winding down, unplugging from our studios, and spending more time with family, many of us might also be thinking about 2022 and what we can do to hit it out of the park business-wise last year. 

Which is why I’m bringing back today’s throwback episode!

In this episode, I discuss a growth strategy that’s powerful, effective, and that has been the saving grace of dozens of studios we worked with which were on the verge of shutdowns. 

I’m talking about life stage marketing. 

If there’s one thing that the pandemic showed us, it’s that specializing in ONLY one age range can be dangerous for your studio due to the increased health risks of some demographics over others. 

Instead, marketing to different age groups while changing your messaging to really speak to each demographic can be the way forward for your studio. 

So join me in this throwback as I dissect the dos and don’ts of life-stage marketing, what life-stage segmentation should look like, and an incredible BONUS prediction!

In this episode, you will learn:

• The different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers 

• The right way to start building your own virtual studio 

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

With the pandemic, we’re seeing the rise of a unique business model in boutique fitness:

The “remote” studio owner

It’s becoming increasingly common for owners to run and manage their studios from completely different states. 

Or in some cases, even countries!

Today’s guest, Studio Grow coach Peter Pastijn, is no stranger to this. As the founding partner, co-owner, and co-concept designer of The Cycling Room and The Room in the UAE, Peter had to learn how to manage his studio all the way from Belgium. 

In today’s episode, Peter talks about the challenges he faced as a remote studio owner, the advice he’d give other owners in the same position as him, the one thing that “will make your studio die a horrible death” according to him, and more!

Peter is honest, direct, and gives you actionable tips on how to manage ANY business, remote or otherwise. This episode is for everyone who needs an honest teacher to get through difficult times in their studio!

In this episode, you will learn:

• About Peter’s background in sports, spin, and the journey he made to owning a studio 


• His advice on managing a studio remotely, and the challenges and successes he has had doing this

• Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely

• How to keep the lines of communication open with your team as a remote owner

• The importance of creating standard operating procedure (SOP) manuals

With grit and gratitude,

Lisé

LINKS:

https://theroom.ae

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.linkedin.com/in/peter-pastijn-8047661/

https://www.trello.com

https://www.slack.com

https://www.whatsapp.com

https://scalingup.com/book

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

With studios opening up, clients walking in through our doors, the world moving into some semblance of normalcy, it’s easy to forget that we’re still in the midst of a pandemic. 

And with that, we forget that it’s 100% okay to still feel overwhelmed, stressed, and unsure about your future. 

In today’s Coach Takeover episode, we have Emily Slaneff, owner of boutique HIIT studio CrushCamp, to share and discuss her feelings of anxiety around this stage of her business. 

While she gives tips on pricing, creating multiple modality memberships, and achieving the perfect work-life balance , this episode is about sharing her personal experiences as a studio owner in the COVID era and helping you feel like you’re heard and understood. 

She’s also joined by Peter Pastijn, fellow Studio Grow Coach, pricing whiz, and founding partner, co-owner, and co-concept designer of The Cycling Room and The Room in the UAE. 

If you’ve ever needed someone to sit you down and tell you you’re not alone in your struggles, this episode is calling your name!

In this episode, you will learn:

• How Emily built her first studio and the incredible lessons that she learned from this experience

• The concept she focused on with her second location that led to it being a success in her community

• What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}

• The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers 

With grit and gratitude,

Lisé

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/ 

https://www.linkedin.com/in/emilyslaneff/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/