Bringing Back ALL Our Experts

Man oh man is today’s episode a treat for y’all!

For the past couple of weeks, we’ve had some of boutique fitness’ best leaders share their advice through Studio Grow’s Masterclass panel. 

We’ve been joined by Amy Lafko (aka, the queen of leadership consulting), Jackie Short (our Facebook Ads whiz), Shannon Simmons (the GOAT on all things Profit-First), and Dan Kuecker (our CFO). 

(If you haven’t caught their episodes, just scroll back on the last couple of Ready.Aim.Empire installments to listen)

Well, in today’s episode, we’re bringing them all back!

If you’ve ever wanted a 30-minute Masterclass on leadership & hiring, Facebook Ads, AND financial modelling all rolled into one, this episode is perfect for you. 

So listen in as: 

1 – Amy Lafko explains the DISC personality test (and why you should be using it through the whole hiring and onboarding process)

2 – Jackie Short talks about Facebook Ads and what offers will work best to get the last of those summer clients into your studio

3 – Shannon Simmons breaks down how to approach financial modelling from a Profit-First perspective (spoiler alert: the question you should be starting with is ‘how much do I want to pay myself?’)

This episode is perfect for those who want a lot of information jam-packed into a small amount of time, so get your notebook out and start listening!

In this episode, you will learn:

  • A breakdown of the DiSC assessment, and how it can impact the way that you lead your team
  • Tips and strategies for planning summer promotions in your studio
  • How to add more value for your clients {without discounting your services}
  • The best way to make financial projections in your business
  • Two important metrics to look at when analyzing your numbers
  • What dividends are {and the advantages to receiving them}
  • Key differences to be aware of when you have an S Corporation versus an LLC

With grit and gratitude,

Lisé

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Shannon Simmons and the Principles of Profit First

Y’all, listen carefully, because what I’m about to say is extremely important: 

Your studio IS profitable. 

If you have a great team, a good ads strategy, have negotiated with your landlord on rent, and are still not seeing profits trickle into your bank account, the problem with your studio isn’t sales or marketing related. 

It’s mindset and strategy related. 

And that’s exactly why today’s Ready.Aim.Empire episode is so important. 

Today, I’m joined by Shannon Simmons, our incredible Profit First expert and CPA!

Shannon has worked with many of our clients on perfecting their Profit First strategy and helping them see more money flowing into their businesses. 

And let me tell y’all, she’s a game changer.

In this episode, Shannon takes us through what Profit First actually is (and why nearly every expert and entrepreneur we’ve met recommends it), how to go about implementing it in your business, the target Profit First percentage you should be looking for, and more!

Sessions with Shannon are hard to book (and expensive!) so this is an extra special treat we’ve prepared for you! Make sure you grab your notebook and take loads of notes, you’ll need it. 

In this episode, you will learn:

  • What the Profit First system is all about
  • A simple step you can take to get started on using this methodology
  • Different models you can follow depending on your revenue
  • What dividends are {and the advantages to receiving them}
  • Key differences to be aware of when you have an S Corporation versus an LLC

With grit and gratitude,

Lisé

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Dan Kuecker and Talking to your Landlord

Last week, we had the incredible Amy Lafko on to speak to y’all about the most crucial relationship in your business: your relationship with your team. 

Today, we’re talking about the second most important relationship – your landlord. 

Your landlord is your partner through this crisis and beyond. 

And it’s so doggone important to cultivate a great professional relationship with them. 

So, in this episode, we’re bringing in our CFO (and my husband!) Dan Kuecker who’s sat in on dozens of rent negotiations over the years and knows a thing or two about how landlords work. 

Listen in if you want advice on how to communicate with your landlord (even if you’re too embarrassed to look them in the eye), why it’s so important to do your research (and what research to focus on), why honesty is the best policy, and so much more. 

Y’all, there’s a huge chance that you’ll be dealing with your landlord for YEARS to come. So, why not make sure you’re communicating with them in the best way possible?

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}
  • The most common mistakes that occur when dealing with landlords
  • How to create open lines of communication with your landlord and the benefits you’ll receive by having this
  • The best ways to maintain a good relationship with your landlord
  • Some of the best practices if you find yourself in a difficult situation with your landlord

With grit and gratitude,

Lisé

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Amy Lafko and Building the Perfect Team

Leadership and building a team. 

Both of them go hand-in-hand and both are points that many studio owners really struggle with. 

How can you become a great leader who hires a team that fits your studio’s mission, values, and goals?

Well, we’re bringing back Amy Lafko (you might remember her from previous Ready.Aim.Empire episodes!) to discuss ALL of that and more. 

Amy is the founder of Cairn Consultations and has spent years teaching leaders how to grow their team AND their people. 

And today, she’ll be discussing everything from what mindset you need to get into to be a leader in 2021, the importance of developing mission and core values, how to make sure you hire the right personalities for your team, how to tackle compensation, and way more!

Amy’s insights are powerful, especially if you’re struggling with bad hire after bad hire and feel like you need a drastic change in your business, so go ahead, grab those airpods and listen in!

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team
  • Specific questions to ask yourself before starting to hire your staff
  • How to identify the types of personalities that will fit both your team and your vision
  • The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so 

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/episode448

https://studiogrow.com/episode449

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/