Category: Podcast

Ya’ll, 2020 has been a crazy year mixed with concern and fear of the unknown for everyone. 

As we continue to tackle the idea of reopening studios around the world, feelings of doubt surrounding operations and revenue have certainly crept into the back of our minds. 

Join me this week as I kick off the first episode of a two-part series with top experts from 33Threads, Matt Weaber & Rosie Jermakian. Listen in as we deep dive into the topic of retail as we have seen it, and where these experts see trends moving. 

So, grab your morning coffee and notepad as we outline strategies using retail to grow your profits through careful curation and proper brand alignment. 

In this episode you’ll learn: 

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with
  
• Why retail is such an important profit driver for studios {especially long-term, post-Covid}
  
• Some of the most common misconceptions studio owners have around retail
  
• What to consider before bringing a retail brand into your studio to sell
  
• Pricing considerations to ensure profitability {plus strategies for protecting your profit margins}
  
• What Matt and Rosie are seeing in terms of changes now that studios are re-opening
  
• Their thoughts on the need for sanitation and hygiene at this pivotal time 

With grit & gratitude,

Lisé

LINKS:

https://www.thritythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Y’all, I’ve filmed and refilmed this episode countless times. 

Why?

Because I’ve been living in the ‘Quarantine State of Mind’ for the past few months. And I’m still not out of it. 

As I suspect any of you are. 

And I’m not sure if it’s okay to talk about leaving the state of mind while we’re still in it. 

However, when I look at the world around me, I see that we’re gradually moving into a realm of normalcy. 

And I wanted to share my thoughts (and advice from mental health professionals) to make sure we’re getting to the other side with the right mindset. 

In today’s episode, join me as I talk about why quarantine anxiety is normal, your duty towards your body, the benefits of immersion therapy, how to take care of yourself and much more.

Let’s step into a healthier state of mind together!

In this episode you’ll learn:

• That anxiety is normal 

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourselves and supporting each other}

With grit & gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Images are doggone powerful. 

We come across ones that stop us in our tracks nearly every day. Images that shock us and inspire a visceral reaction. 

It’s never ‘just an image.’ 

Especially when you’re a minority. 

Growing up in Rochester, New York, today’s guest, Aesha Ash, quickly realized she was different. An inner city girl, her mother enrolled her in the urban-suburban programme where city kids got to attend suburban schools. 

That’s when she realized that as a person of color, there are certain stereotypes that she always would have to fight against. Especially in her ballet career.

Instead of withdrawing into herself, Aesha decided that she needed to change the way people saw and perceived Women of Color. 

And change she did. 

Images she took in her hometown after she’d retired from ballet went viral – images of her with a pair of ballet shoes, her teaching two little girls ballet in the middle of the street, her cutting an ethereal figure dancing around the streets of Rochester. 

In these images, women of color could finally see a Black woman who didn’t adhere to media stereotypes. A woman who showed them that it WAS possible for Black women to be graceful, beautiful, and swan like. 

They wrote back to her in tears. And Aesha knew her work had just begun. 

Join me as I chat with Aesha about her start in ballet, the struggles she faced along the way, how she helps young girls through the Swan Dreams Project, and why representation matters. 

Y’all, this episode is as emotional and inspiring as Aesha’s journey itself, but more importantly, it starts an important conversation, one that we should be having. 

In this episode you’ll learn: 

• Aesha’s backstory and what she says she has wanted to change from a very young age
• A major turning point in her life when she decided “enough is enough”
• How she got into her work with images, and why they are so powerful {and needed} today
• What shocked Aesha most about who her work speaks to
• The ways she is empowering others during these difficult times – and how you can help out too 

With grit & gratitude,

Lisé

P.S. If you are looking to reach out to Aesha & The Swan Dreams Project you may contact her via her website or direct email

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LINKS:

https://www.theswandreamsproject.org/

https://www.instagram.com/theswandreamsproject/

https://www.facebook.com/theswandreamsproject/

https://www.toneybands.com

https://hsanyc.org/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Photography credit: Thaler Photography

Amid the uncertainty around the pandemic, recent tragic events and the resulting uprising have brought attention to some uncomfortable truths: the long-standing racism and injustices faced by people of color on a daily basis. 

Within the boutique fitness industry, we are directly seeing the lasting negative effects that this has had on black business owners. 

Not only in today’s episode, but in the weeks and months to come, we want to use our voice to nurture this conversation as we find more ways to build opportunities for all within our industry. 

Grab your headphones and find a cozy space all your own so we can jump right in. 

Allow us to introduce you to the power-couple and owners behind Align Brooklyn,  Pamela & Dr. Christopher Brown.

In this episode you’ll learn:

• Their business journey that has spanned 20 years and two major cities

• What led to the founding of Align Brooklyn and how that has shaped their innovative wellness services

• The impact that this pandemic has had on their business (and the important pivots they are making due to it)

• How attitudes around health are changing as a result of current events

• A conversation on race and how access to health can start to be improved for all.

Connect with Pamela, Christopher and Align Brooklyn through their website as well as Facebook and Instagram pages.

We encourage you to continue to learn more about their studio and how they are constantly innovating through their blog here.

With grit & gratitude,

Lisé

LINKS:

https://www.alignbrooklyn.com/

https://www.instagram.com/alignbrooklyn/

https://www.facebook.com/alignbrooklyn

https://twitter.com/alignbrooklyn

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www/lessonly.com/