March Matness and a Viral Movement

Y’all, we have a treat for you today! 

On 28th February 2013, pilates instructor Benjamin Degenhardt had no idea what he’d start when he posted a series of Joseph Pilates – inspired mat exercises for 12 followers on his Facebook page.

He tagged it #marchmatness and the rest was history!

March Matness has now grown into a full-blown viral rodeo, attracting thousands of pilates-enthusiasts all over the world. 

And in today’s episode, I’m bouncin’ up and down because we actually have Benjamin himself with us, all the way from Barcelona!

A perfect way to kick off pilates month, right?

We chatted with Benjamin about how he got his start in pilates, his view on current teacher training programs, and what inspired March Matness. 

Starting and sustaining a viral movement isn’t easy, and Benjamin takes us through why he believes March Matness was able to grow the way it did.

He also shares the next level in teaching pilates and the importance of taking inspiration from your roots while moving to the present. 

In this episode you’ll learn:

  • Benjamin’s background and the way he found Pilates for the first time
  • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training
  • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)
  • How March Matness has evolved over the years, the opportunities it has led to for Benjamin – and more!

LINKS:

https://www.instagram.com/studiogrowco

https://360pilates.com

https://www.josephpilates.org/book-and-ebook-versions-of-pilates-book/

https://www.instagram.com/360pilatesonline/

With grit & gratitude,

Lise

Misconstrued Beliefs: I don’t have enough money to grow my biz

2019 was a crazy year of growth for us, y’all 

However, growth also led to doubt. I thought I’d peaked with no way to rise further.

I went on a bit of a downward spiral where I started feeding myself misconstrued lies about my business.

Man and on man, it was an eye-opening experience. 

Once I snapped out of it, I began reaching out to friends and clients, asking them what lies they believed about their businesses. 

Their answers formed the basis of a brand new series where we work on dispelling these misconstrued beliefs so that they don’t hold ya’ back. We’ll be rolling these out over the next few weeks!

To kick things off, here’s one belief that came up over and over in my conversations:

‘I simply do not have the money to grow my business.’

Y’all, over a decade ago, I believed this too. 

Which is why I can confidently say this:

You have more than enough money to run and expand your business.

In today’s episode, I walk you through this replaced belief as well as the four things you need to consider if you want to be smarter in handling your money and growing your business!

In this episode you’ll learn:

  • The top three numbers that are disconnected in your business
  • What mantra I follow to be in control of my business 
  • Where to start in owning the role of the CFO in your business
  • Why identifying your expenses is key 
  • My thoughts on replacing or renegotiating services
  • Some homework I have for you…

LINKS:

https://www.instagram.com/studiogrowco

https://www.upwork.com/

http://www.fiverr.com/

With grit & gratitude,

Lisé

All About the ‘Growth Mindset’

I always say mindset is the most important part of sales. 

There is no one better to prove that than today’s guest (and one of my favorite colleagues!) – John Schmeltzer. 

Now, John has probably sold more 12-month packages than anyone on our team. 

Y’all, he’s that good. 

Despite having a background in personal training, he jumped headfirst into two of our beta programs and pulled through with an incredible amount of sales.

It’s gotten to the point where clients tell us ‘John can sell anything!’

So I hear you ask – ‘Lise, what is his magic secret?’

Now, a lot of it is talent. 

But y’all, a huge part of it is also the amazing mindset he comes to work with. 

Listen in as John walks us through the mindset he brings to the table while selling, and why confidence and ‘third level listening’ are key for sales. 

If you find yourself stressing over demographics and the value of your offer while selling, this episode is for you!

In this episode you’ll learn:

  • How having the right mindset makes all the difference in your success 
  • That knowing the value of your product and being confident in it will get you the sale
  • What is the third level of listening to potential clients, and how it help identify what they are truly looking for
  • How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)
  • You have to buy in to your offer before your client will  
  • Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key

LINKS:

https://www.instagram.com/studiogrowco

With grit & gratitude,

Lisé

Making 7-figures in 60 Days

A few months ago, I set a big, hairy audacious goal for a client, $1 million in just over 60 days. 

Now before you say, “Wait a sec, Lise. Are you sure you counted the zeroes right?” 

You bet I did. (And $1 million was just our good goal, our best case scenario was nearly double that)

Okay, so what were we going to do to get to this $1 million in revenue? 

Well, you’re going to need to tune into this bite-sized episode to find out! 

It’s a thrilling tale involving Icelandic Puffins, and a decades old studio experiment, but the end result was a system that has repeatedly got our clients results. 

Whether you’re operating out of a small, in-home studio, or a multi-city franchise, this is an episode, you don’t want to miss. 

In this episode you’ll learn:

  • What a year of beta tests looked like, and how I rolled it out to various locations
  • The remarkable returns our first five studios were able to produce
  • The second stage of beta testing and the goals we have set for it
  • A special challenge I have for you!

LINKS:

https://www.instagram.com/studiogrowco

The Road to Seven Figure Studios

With grit & gratitude,

Lisé