Category: Podcast

How do you deal with competition without losing your head? 

To answer that question, we’re taking a trip down under to chat with Katie Standring, co-owner of Soul Tiger Yoga.

Katie moved to Australia and opened her dream yoga studio with her husband. However, once she settled in, she constantly feared that increased competition would steal her clients.

So, in this throwback episode of Ready. Aim. Empire, join Maura Vella as she chats with Katie about how she managed to put a healthy spin on her competition anxiety and how she views competition differently now compared to when she started. 

If you’re psyching yourself out about the competition, take a deep breath and this episode to the rotation. 

In this episode you’ll learn:

• What initially drew Katie to The Client Cure
• Competition was hard for Katie at first, but how she now sees competition in a whole new light
• The way she completely changed her self-worth by learning how to properly position her pricing
• What Katie dealt with when she needed to rebrand her company
• How building relationships the right way improved her customer intake process
• Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/

With grit & gratitude,

Lisé

Earlier this year, I spoke about the 7 lessons we learned in 2019’s deep dive and one thing we really focused on is how you should be rethinking your intro offer.

Well, today’s episode is all about the ever-evolving introductory offer! It’s the first real taste a client gets of your studio, and boy, do you want to make it good. It sets the tone for all future interactions with your studio, and let’s be real, an intro offer can make or break your studio, so this episode’s an important one.

And remember, all intro offers need to be four things – Sexy, Sticky, Standardized, and Scheduled.

Join me as we go through what that actually looks like, and the 5 introductory offer packages that are tried-and-tested-and-proven to work.

Grab a pen and your notebook, y’all. This one’s going to be good. 

In this episode you’ll learn:

• How (and why) my introductory offer continues to change even now in 2020
  
• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one
  
• What to focus on to make your offer “sticky” (and what exactly this means!)
  
• How a standardized offer will provide clarity to your members
  
• Why it needs to be scheduled
  
• The 5 introductory packages that are working extraordinarily well for our team right now

LINKS:

https://www.instagram.com/studiogrowco/

https://studiogrow.co/episode397

https://www.ncbi.nlm.nih.gov/pubmed/10028217

With grit & gratitude,

Lisé

If we asked 50 studio owners what they’re most uncomfortable about, we bet at least 30 of them will say client consultations. 

The stress is real.

In today’s episode, join former Studio Grow coach and consultant Mara Vela as she chats with Sharon O’Connor from Pilates and Movement on the art of the Client Consultation and how Sharon has managed to perfect it. 

Something Sharon repeatedly stresses is the importance of requesting a consultation before the client has even signed up for anything in your studio. 

Of course, your client needs to learn if your studio is a good fit for them. 

But just as importantly, you need to learn if the client is a good fit for you.

Lean in as Sharon takes us through the strategy of consultations that convert. If you’re struggling to close your consultations, grab your notebook because, y’all, this is a good one. 

In this episode you’ll learn:

• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time

• What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)
  
• The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial

• How if you’re confident in the value you, your studio and your modality provide, the rest will come

LINKS:

https://www.instagram.com/studiogrowco/

https://www.pentictonlovespilates.com/

https://calendly.com/

With grit & gratitude,

Lisé

Y’all, over the past month, I channeled my inner 007.

I popped into studios all over the country and made it a point to see how many studios offered a referral option to me right at the beginning of my journey with them. Y’know, encouraged me to let a friend accompany me to my first session.

And I was shocked to see not a single one of them did. 

I get that brands think offering early referrals can come off as ‘sleazy car salesman.’ 

Let’s think about this. A new client is often making major lifestyle changes to join your studio – be it restructuring their schedule to take your classes or just working out more than they used to. 

You know what can help them get through something so difficult?

A familiar face to help them stick to it.

And it’s one of your most important jobs to put that in place for them. 

In this episode, learn more about our tried and tested referral system to get new clients through the door and get them to stay. 

In this episode you’ll learn:

• How I changed my perspective and the way I look at referrals 

• Two different referral offers I usually have in place in my business

• Why financials are NOT the driving factor of a business
  
• The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system)

• And more!

LINKS:

https://www.instagram.com/studiogrowco/

With grit & gratitude,

Lisé