Category: Podcast

I can really talk about the importance of persistence and intuition ‘till the cows come home. 

And no one knows this better than the guest for today’s episode of Ready.Aim.Empire and the founder of Om Yoga in Finland, Paula Kiru.

Paula opened her first yoga studio in Tampere, Finland in 2005 and back when yoga was still relatively new to Finland. Very different from the bustling, dynamic industry it is today. 

Paula recounts how there was only one other studio in Tampere when she started and how all the conversations around yoga in the country only focused on it as a form of exercise. 

With no other studios to draw inspiration from, Paula had to rely solely on her intuition. 

In today’s episode, join Paula as she chats with Lise on her training in San Francisco, the changes in the fitness industry in Finland, and the secret behind her rapid growth over the past year.

In this episode you’ll learn:

• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started
  
• What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher
  
• The challenges she faced in opening her studio and finding qualified teachers to work with her
  
• Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure
  
• What she says is the most gratifying thing she is seeing in the work that she is doing 

LINKS:

https://www.instagram.com/studiogrowco/

https://omyoga.fi/

With grit & gratitude,

Lisé

You know I can’t kick off this year without a little reflection over the past decade with some of that 2020 hindsight.  

My own wellness journey started in 2003 and the past three decades in this business have been insane! From the day we first opened our doors, it’s been full steam ahead. We’ve worked with studio owners from every corner of the globe, changed hundreds of thousands of lives, built the dream team of studio success specialists, and so much more.

So, we begin today’s episode of Ready. Aim. Empire by chatting about the history of Studio Grow and how all the nuts and bolts of our rodeo were created, defined and refined over the years.

We’ll also chat about something I’ve been working on with a few clients around the world: Whether the strategies that have got us this far, will keep working in 2020 and beyond.

Listen in for the 7 biggest lessons 2019’s deep dive taught me and what I’ll be taking into 2020.

I hope you’ll join me over the next few weeks, as we chat about why I truly believe that we’re in the Decade of the Studio.

In this episode you’ll learn:

• How I realized I really needed to grow the team as I head into my third decade of business
  
• The development of Studio Grow and what we saw was missing in the consulting space of our industry
  
• The biggest lessons we’ve learned as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results
  
• That digital marketing remains important – but there are things you need to be always doing
  
• Why you’ll need to think differently about your intro offer in 2020
  
• A lost opportunity that could be doing a big disservice to your clients
  
• Where I think franchising in the boutique fitness industry is headed 

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://www.ncbi.nlm.nih.gov/pubmed/10028217

With grit & gratitude,

Lisé

Love ‘em or hate ‘em, numbers don’t lie, y’all. 

And they’re saying loud and clear the story of just how well your business is really doing.

And once you learn to decipher that message, you can work on fine-tuning it till your business is churning out profit like a well-oiled machine. 

In this throwback episode, join us as we deep dive into the three reports you should be monitoring, and how to use that information to get profit numbers you’ll look forward to seeing every month, no cold sweat necessary!

If looking at your numbers scares you (or if you just avoid looking at them altogether, hey, I’ve been there!), this is the episode for you. 

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”
  
• The single most important report to have and what I’m looking for on it
  
• The Pro Forma and what this report allows us to see and do
  
• How regularly reviewing your payroll will benefit your business
  
• A monthly practice we do that will save you tons of time and headaches come tax time 

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

With grit & gratitude,

Lisé

What do you get when you cross a marketing director with a yoga teacher?

You get THIRTY sign-ups on your very first retreat.

If you’ve ever thought about hosting your own retreat, this is one throwback episode you should-not-cannot miss. 

On this week’s episode of the Best of Ready. Aim. Empire, we’re getting up close and personal with Nathania Stambouli, founder of Soul Play yoga and Soul Tribe Adventures. 

And let me tell you, this woman is on FIRE: She runs not one, but two incredibly successful businesses fulltime and makes it breezier than her Bali retreats.

Apart from digging deep into exactly what goes into creating and marketing a successful retreat, we also chat about Nathania’s experience of buying a well-established studio and the journey of rebranding it to make it her own, and the entrepreneurial fire you need to launch a secondary business without pulling (all of) your hair out! 

If you’re content with where you’re at and have no desire to grow your studio, maybe this one isn’t for you. 

But, if you’ve got fire in your soul and the thought of growing your studio has you giddy with excitement, then get ready for some major inspiration. 

In this episode you’ll learn: 

• Nathania’s secret to getting her retreats featured and promoted in so many publications

• Why strategy plus luck, consistency and follow through = Free Advertising

• The secret to taking over a studio owned by someone else without losing all existing clients
  
• The three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she juggles having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.soultribeadventures.com/

With grit & gratitude,

Lisé