Author: Lisé Kuecker

Tell me if this sounds familiar…

You’re looking for a new restaurant to check out this Friday night. You’ve got your eye on 3 contenders.

How do you decide?

If you’re like me {and most of America!}, you turn to reviews on Google, Yelp, or Facebook. And, five minutes later, you know which restaurant you’ll be dining at this Friday night: one with gushing reviews about the menu, drinks, staff.

Your studio is no different.

Which means that negative reviews can quickly sour a potential client and turn them away… If you aren’t proactive and flip that negative review 180-degrees into a shining example of how you handle and run your studio.

And that, y’all, makes a doggone strong case for why a potential client should come to your studio vs the one across the street.

Instead of stressin’ about the reviewer’s unkind words, think of this negative review as your prime opportunity to showcase how your studio is different… even down to how you handle harsh criticism.

In this episode, you’ll learn:

• Your best approach for responding to a negative review + how to stay cool in the face of {sometimes} overwhelming negativity
• How to turn a negative review into a 4 (or 5!) star review
• Tips on removing a review on Yelp, Google, and Facebook
• Why your response has incredible power and how to approach it {without taking their comments personally}
• Ways to give your clients the opportunity to take care of your business

With Grit + Gratitude,

Lise

Generating passive income as a massage therapist feels like a pipe dream.

As in: It’d be great to work less and earn more, but I’d also love to ride off gaily into the sunset and we both know that’s not possible, right?

Oh, y’all… not quite. As my guest on this brand-new episode of Ready. Aim. Empire. will tell you.

Meet Katie White, founder of Courtenay Massage Therapy. Just a few months ago, she moved into a new studio and expanded from two to FIVE offices.

She’s cracked the code in creating passive income as a massage therapy and yoga business. {Aka the two businesses that commonly suffer from the misconception of “nice to have” instead of “ongoing, must-haves” to live a fulfilled, healthy life.}

I’m tellin’ you: her story is doggone powerful.

Katie’s sharing her secrets on intentionally building a passive income stream into your business, why sidestepping marketing for your biz is like “winking in the dark,” and how she’s on track for a 6-figure year in an insanely peaceful, free way.

In this episode, you’ll learn:

• What Somatic Yoga is and why Katie decided to focus on offering it in her business
• Her own journey, how she built a successful business {with an intention towards generating passive income!} and preventing the common burn-out for massage therapists
• How Katie’s creating relationships with other businesses in her community in an absolutely brilliant way
• Her key ways in marketing massage as an ongoing vs one-time treatment
• The biggest missteps she’s taken in her business and what changes she made that brought her where she is today

With Grit + Gratitude,

Lise

For too long, I avoided setting up a Google AdWords campaign. When I did finally try AdWords, I gave it a shot for 365 days, spent $6,000, and in return gathered only a handful of viable leads.

Maybe you’re nodding your head, thinking, Yup, sounds about right. AdWords works for eeeeeeeverybody but me.

Lemme tell you: I thought the exact same.

Because, frankly, AdWords is complicated. Their interface makes your eyes cross and a migraine creep in to steal away your motivation.

But I’m here to tell you…

… Google AdWords is a must-have if you want a steady river of leads pouring into your studio. Their audience is 10x bigger than Facebook’s. AND when someone spots your ad, they’re actively seeking a solution.

Meaning: they’re primed to buy now.

In fact, AdWords is the #1 thing I’ve been focused on in the last month with our studios. And I regret waiting so long to use this marketing workhorse that runs effortlessly — nay, effectively — all year ‘round.

In this episode, you’ll learn:

• Why Google AdWords is perfect for your studio and the type of action-taking leads you need to attract
• How one $8 ad brought in $11,389 in sales for a business
• The big differences between Google AdWords and their more-famous counterpart, Facebook Ads
• How to rein in an outta-control AdWords budget and make it reasonable yet effective…
• … Plus, my advice on how to get an AdWords campaign set up quickly {with minimal effort on your part}

With Grit & Gratitude,

Lisé

Right before the 2016 election, Heather found her dream yoga studio space and one week later, she’d signed a lease.

Her goal? To create a tribe. Her theory is that when we become adults, we miss that sense of belonging that we used to get in settings like team sports or school. That feeling of belonging is a major loss, and one that Heather wants to fill.

Only Heather and her brand-new studio were up against some ingrained old-school beliefs in conservative Minnesota.

Tell me if any of these sound familiar…

… Moms should be home with their kids when they’re little

… Moms shouldn’t be starting businesses that they don’t need to

… You’ve been told {verbally or via shifty side-eye glances} that, “you need to fit into this masculine box of 80-hr weeks, no time for everything, bringing home in the bacon”

… Or the total 180-version of “how cute you have a side hobby that brings in a little bit of extra gravy for your household”

Yup, me too, y’all. My favorite part of this episode is Heather’s beautifully refreshing, take-no-prisoners mindset towards this often-crippling belief that us women can fall prey to.

And how she’s used that to tap into her true power and carve out a small section of her life that doesn’t have anything to do with being a mom, and everything to do with chasing her dreams and ambitions. Just for her.

If your heart butterflied listening to those words, this episode of Ready. Aim. Empire. is a must-listen for you.

In this episode, you’ll learn:

• #1 reason why your potential clients still have price objections and the real question they’re unconsciously asking themselves
• THE mindset shift that jump-started Heather’s marketing for her boutique yoga studio so she richly serves her 100+ clients
• Discover how her revenue from October to December kept climbing {and the shift that ignited those results}
• What “huge, scary step” did Heather take that I see so many yoga studio owners shying away from?

With Grit & Gratitude,
Lisé