Author: Lisé Kuecker

Back in second grade, I set the record for farthest watermelon seed spitting at a festival.

As a New Orleans gal, festivals are in my blood. And now that June is upon us, we’re in the season of festivals. There’s practically one every weekend and that just makes my heart sing. Festivals might also make your business sing with new leads.

In this episode of Ready. Aim. Empire., we dive into an optional — but very effective and super-fun — marketing strategy: generate new leads at festivals, namely three types of festivals.

Think of it as connecting in a personal fashion with your community in an easy-going way.

In this episode you’ll learn:

• This surprise gotta-love festival activity that led to 85+ leads the first time I did it {and has generated 100’s of leads over the years}
• Your “must have” cheerleading team member who’s gotta attend Festival Type #2
• Why connecting with your new leads post-festival is truly a game-changer and will offer you some major opportunities

With Grit & Gratitude,

Lisé

P.S. I can’t wait to share our brand-new, 4-months-in-the-making webinar with you! In it, you’ll learn some pretty amazing strategies for marketing. Trust me when I say: it’s easier than you think to drive clients through your door. All it takes is a little bit of magic and some special sauce {which we’ll share with you}. Stay tuned!

 

Raquel Lanting’s true love is dancing. Yet her studio brought in $8,000 thanks to 3 “easy to prep” emails. What’s more doggone amazing is: this sale ran the first week of December when *most* Christmas gifts had already been bought.

That worry was, as Raquel says, “First and foremost in our minds.”

Moral of the story: if she can do it, so can you.

Listen to this new episode of Ready. Aim. Empire. if you…

Want to buy a successful studio, but don’t know where to look or how to approach the owner of that studio that you’ve got your eye on…

Need to keep your sanity during the stressful times of learning how to run a studio, pay taxes and payroll, more-than-handle administrative duties…

Battle this belly-deep fear of failure that’s holding you back. And sometimes you wonder if it’s a *different* fear, more like a fear of abundance that kick-starts your spiral of “What if?” and one for which you desperately need a cure-all-fix.

In this episode, you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
• Why she knew she had to join The Client Cure and The Revenue Remedy, {and specific, real-world results she achieved from them}
• 3 things that really make a promotion, plus a detailed example of an epic sale Raquel recently did at her studio

With Grit & Gratitude,

Lisé

 

I used to be head over heels in love with automation. Using a website to sell for us while our sales team was sound asleep? I loved it… and I was taking full advantage of it.

But that love affair ended when I realized my clients were missing a vital milestone in their journey. Namely, my personal touch and an opportunity to get to know me.

See, I firmly believe the most valuable tasks in your business {and those sweet spots where you see the biggest return on your investment} is where you invest your time. You’ll see a client change their life, and by doing that, you’re changing the world, person by person.

More importantly, by sharing your time, you create a personal connection — nay, a relationship, with that other human, which is one of the most powerful tools in your selling toolkit. Which is exactly why I turned my back on automation and returned to an old-fashioned sales technique.

Listen in as I share why I fell out of love with automation, how I still kept it around, and incorporated it into my wildly successful selling strategy.

In this episode you’ll learn:

• What made me fall out of love with automation but still kept it around and mixed it with another sales ingredient for a new, special blend
• Why your clients buy from you vs the studio down the street
• The 3 top super-easy ways I love to deliver a personal touch to my clients {with a complete breakdown so you can swipe my strategies!}

With Grit & Gratitude,

Lisé

 

At first blush, it looks like Maura Vella had it easy when she started her first hot yoga studio 12 years ago.

Her studio didn’t even have a sign out front a la a speakeasy, yet clients still flooded through her front door. Because her 105F studio was one of the very few places in Chicago to catch a fantastic hot yoga class.

But before you get jealous and think, “it could never be that easy for me,” know this: things changed for Maura in the last 5 years.

Hot yoga studios cropped up on every corner.

Competition became fiercer.

She had to buy a sign for her studio!

Those hurdles didn’t sabotage her business growth.

Instead, she’s used them as fuel to grow. She’s amped up her studio “babies” from 1 to 3 while growing her young family (she has soon-to-be 3 kids under the age of 5). Now, let me tell you, that’s a lot of spinning plates to balance, which makes her the perfect person to share how systems revolutionized her business approach.

In this episode you’ll learn:

• What mindset shifts needed to happen for Maura when she leaped from 2 to 3 studios
• How she delivers a personal experience to the 50-100s of new clients flowing through her doors… without burning herself out
• Why she considers this is her secret weapon in building a strong team
• How she doubled her memberships in 6 months with a swipe-worthy strategy

With Grit & Gratitude,

Lisé