Author: Lisé Kuecker

I’m sure we could all name 3 people (at least) that matter so much to us in our lives.

But how about 3 people in your business? People who have given you purpose and have pushed you to new levels.

I’ve been lucky to have had these 3 people in my life since the very beginning.

My parents told me something a long time ago that’s stuck with me –

You know very little about what you are about to do. All you have it a vision and hope.

But you’re surrounded with people who have tremendous knowledge and know more than you could possibly know. The one thing we want you to do is to sit down and learn from as many of these people as possible.

This started a 3-month journey of knocking on people’s doors to learn as much as I possibly could! These were professors and thought leaders with opportunities. They had no reason to talk to me. I just asked and most were surprisingly open to talking to me.

It was how I learned the value of mentorship.

Every person gave me great advice that’s continued to help me throughout the years.

But you may be asking, “Why mentorship?”

So listen into Episode 113 and you’ll learn:

• How I carried a childhood lesson into the rest of my life
• How I realized the importance of a mentors (and how I chose them for very specific parts of my business)
• Why it is important as a CEO to know when you need help
• The connections I made through my mentors were priceless
• How the immense power of community kept me going
• The power of listening (and taking action off what you hear)!
• Find mentors who have actually built successful, proven systems within your industry
• Why the boundaries of a mentorship must be understood

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

X0 Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

I’m talking to Amy Selbach, founder of Taut Body, and splits her time between Nairobi, Kenya and California.

She is going to share with us her expertise in branding fitness studios! Get excited!

Listen to Episode 112 and you’ll learn:

• How Amy had the ideal training ground for becoming an entrepreneur
• How she’s been able to success in new markets – without having an existing network
• Why starting something with live, in-person events is so beneficial at first
• How your people will do your marketing for you!
• Why diversification of your business activities is so important to consider
• What makes you unique and what are your clients really looking for?
• Your “Moments of Power” can help you develop your brand story

LINKS:

www.amyselbach.com

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

XO Lisé

I’ve been really lucky to spend time perfecting what our social media strategy should look like.

Within those years, I really treated my experiences like a testing pot. I wanted to see what would drive people to really engage with my business.

When you’re able to test things as much as I have, it really gives you an arsenal of strategies.

There’s no such thing as 1 strategy you should be using over the course of the year. It doesn’t mean it has to be complex.

Think of your marketing plan 1 offering at a time.

Baby steps…

So the big question becomes, based on all of these years of experience, what is going to work in 2017?

Well, I was recently inspired by 3 of our clients who have been applying our cool strategies and seeing upwards of a 45% increase in leads coming in.

When it come to any type of marketing, there are really 2 types –

• Short Term
• Long Term

You’re going to want to listen to Episode 111 and learn:

• How I took my ad spend down to only 10% of what it was previously
• What are the two different types of marketing that your business has to have
• Why we buy into companies when we know that they stand for
• What are the major differences between short and long-term marketing?

LINKS:

www.ted.com/speakers/simon_sinek

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

A great gal pal of mine Liana is an extraordinary woman – so much so that I try to talk with her as much as I can!

She grew up with an entire circle of influence that were entrepreneurs. So it was assumed everyone would have their own businesses. It was just figuring out what that would be.

So over the years, she tried counseling psychology, but she wasn’t really enjoying it.

She spent her extra time doing Pilates, so her mom suggested that she get certified. She did and fell even more in love with it (just as I did!).

Her business grew exponentially!

She started with renting a room from a physical therapy clinic with 1 reformer.

Quickly she booked up so she brought on another instructor and 3 more reformers.

At the 3 year mark, she definitely needed more room and leased the space next door to the physical therapy office. This was the space she really started to call her own!

And where she is today with 7 instructors!

When you are working in your area of passion, there are no limits to your success!

So listen into Episode 107 and you’ll learn:

• How to apply the knowledge learned from building one business to use it in other industries
• When signing a lease, should you get an attorney?
• The biggest challenge Liana faced when hiring
• How Liana overcame the challenges of working with independent contractors
• The process she uses for hiring
• Why revenue can increase but profit margins stay the same!

LINKS:

To learn when our next free live training on The 7 Lessons I Learned Creating 7-Figure Studios goes live, text ‘Waitlist’ to 44222 or head to www.theclientcure.net

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé