Author: Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

Marilyn Parham, CEO of the Bottom Line CPA firm, and Jess Stafford, COO of the Bottom Line CPA firm, are discussing how their whole online business came about from not wanting to renew a high-end accounting subscription!

I love how just the tiniest decisions can make a huge shift in your business!

Listen in on Episode 090 and you’ll learn

• How the tiniest decision can be such a life-changing move for your business
• How Bottom Line is changing the conversation of accounting relationships!
• What a healthy bottom line business means to Marilyn and Jess?
• Good growth is slow growth…
• What it means to be a leader first (and face the mirror)
• The importance of a sounding board or council when laying out your processes

LINKS:
www.Xero.com

www.JeffWalker.com

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Should you take the time to cash in on an already built brand or move forward with your own brand?

I was recently on a phone call with a dynamic woman who was concerned about investing in a franchise or move out on her own.

It’s a scary topic – I know that because I’ve actually been part of a franchise and I’ve run my own businesses. I’ve seen both sides of this coin and there are pros and cons to each one.

From her aspect, her fear was, “Am I going to get left behind by a brand that’s going to be so big and so strong that I won’t be able to compete?”

We all want to be the competition killers in our markets.

It led me to say what are the pros and cons – if I were to go back and do it all over again, would I go the franchise route or move out on my own?

What are the questions I need to answer? What nuances must I know regarding franchises?

I share my own experiences as well as some really good to know facts about franchising that I wish someone had told me before I got into it.

So listen into Episode 089 and you’ll learn:

• The difference between a product-based franchise and a people-based franchise
• When having a franchise what will make or break your business?
• More liberal franchises versus turnkey franchises…
• The specifics on marketing, lead generation and sales processes for franchises
• The importance of having qualified support staff
• What are your monthly franchise fees and are they affordable?
• What is the typical failure rate for a franchise?
• All about the build-out and what questions you need to ask
• How does a protected territory radius affect me?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Do you remember a time when someone broke your trust?

This could’ve been a family member or someone from your team.

No matter who it was, you can feel the hurt it’s caused.

It makes me wonder when it’s going to happen again, how I’m going to handle it and how badly it’s going to impact me.

I can honestly say that learning how to deal with trust that’s been shaken is something I’ve had to spend a lot of time learning to do in our business.

I’m a very flawed CEO in many ways. People who work with me is that I’ve got great creativity and great instincts, but I’m imperfect in many many areas.

Same with the folks on my team.

They are hired based on their great strengths and we start businesses based on our strengths.

We are also dealing with strong weaknesses. There’s no such thing as perfect.

Each new person you add on to your team is going to bring both their strengths and weaknesses into the mix, making it difficult to manage the dynamic.

Early in my business, I didn’t have the best selection process. I hired EVERYONE. And it led to some very poor hires along the way. They didn’t come into my business with the same intentions I had. I think that’s first and foremost with where trust starts.

You are same on the same page as to why this business matters.

So listen into Episode 088 and you’ll learn:

• Why my employees “Why’s” have to match up with my own
• How easily it is for employee infractions to spread across your team
• If you close yourself off to everyone, you also close yourself off to growth!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

I’m talking to Liz Dialto of Wild Soul Movement and author of UnTame Your Wild Self. She’s going to talk to us about regaining your purpose even in the midst of tough times.

Listen into Episode 087 and you’ll learn:

• What femininity means to Liz
• The difference between how the feminine and masculine function
• How Liz was able to build interest by sharing her own personal story
• Why did she tune out of what others were doing in similar fields?
• What made Liz no longer willing to comply with the manipulative parts of advertising
• How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments
• How Liz was able to take organic conversations and leverage them into a podcast

LINKS:

www.UntameYourself.com

Awakening Shakti by Sally Campton

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé