Author: Lisé Kuecker

Hey y’all – I just wanted to let you know that every year we take about a 4 week sabbatical around this time.

But don’t worry! We are going to be replaying the best episodes from the first 55 and add in some more nuggets of wisdom into them.

If y’all have been listening to the podcast for awhile, you know that I have a mentor, James Wedmore, who has helped me tremendously grow my business this year.

I want to share one of his exercises that is truly a game changer.

It helps you look forward to 2017 without feeling overwhelmed.

When we set out goals for the next year ahead, or maybe just 2 or 3 months, we think to ourselves, “how can you take such a wide gap and possibly be able to break it down into individual steps?”

Listen into Episode 055 and you’ll learn

• What this exercise is and how you can use it to set your goals for 2017
• What questions you should ask yourself about the future of your business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I just had to pop in and share something I was writing out that was a big marketing lesson that y’all will want to hear about.

Listen in on Episode 54 and you’ll learn

• What is “hope marketing”?
• Why I used a trifold approach for my promotion
• How I was able to create a traditional and digital plan to bring potential customers through the door
• The way I took an older marketing approach and made it work for me
• How I was able to make a six-figure profit in a 12-hour sale!
• How a “crash” has profoundly changed the way I do business and handle marketing

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Uh oh. You were supposed to send a blog post out today.

Which means you also have to send out an email to tell your list about it and a Facebook post too.

That scenario happens way too often for us business owners.

The fact of the matter is that when it comes to prospect and client communication, it’s not enough to look one day, one week or one month ahead.

Because every Facebook post, every message, every communication, every email is slowly, setting up a much bigger relationship, a bigger level of your business.

And if you don’t prioritize your client communication, you won’t build the relationships with them that you so desperately want to.

There are so many channels you’re communicating with your audience.

And I know that nearly all of these aren’t being utilized to their full potential because well let’s face it – without the million dollar marketing department to back you up it’s easy to leave this behind.

I’m someone that creates a full-blown communication calendar. While my random bursts of communication may have gotten some great engagement, it didn’t lead to my business really being built.

They weren’t leading to client engagement and sales. They were building my brand, but not from a strategic place. It was growing much more slowly than it could have.

Want to start putting together your communication calendar?

Listen into Episode 053 and you’ll learn

• What is strategic communication?
• The different types of customers you have
• Why different communications tactics affect different parts of your
• business
• What do I mean by layering communication?
• The value of newsletters, emails, Instagram, Facebook and blogs
• How marketing themes can make a big impact on your business
• Why doing promotions on a whim is not good strategy
• Get tips on how to identify which platform your audience is using
• What is cross-marketing on different platforms and how does it work?
• What are my elements of content?
• Have fun and inspire!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I’m going to talk about Target (because really – who doesn’t love Target?)

Target is a store with a TON of different products. But Target doesn’t just expect you to start at the front of the store and aimlessly walk around the store to find what you need.

You look up and see those big red signs with white lettering to tell you the categories. Those categories get you much closer to finding what you’re looking for than just stepping foot in Target.

A lot of you are running ads that direct people to your homepage. This is the equivalent of dropping them off at the front of the store with no red signs, expecting them to find what they are looking for.

And this leads to them bouncing right off your site.

That’s the #1 reason your ads aren’t working.

So how do you give your customers little red signs?

Enter landing pages. This is a specific page that continues the conversation talked about in the ad to guide your leads right where they want to go.

So then you might be asking, “Can I just use a page on my site as a landing page?”

And the answer is no for multiple reasons.

One is that you don’t want a landing page to have navigation on it. Your landing page should only have ONE place for them to go – and that’s to give their email address or buy.

And another is that you want to also stay on ONE topic – the topic they came from the ad to discuss.

Want to make sure your landing page has what it takes to be successful?

Listen into Episode 052 and you’ll learn

• What is the definition of a landing page?
• The reasons why you shouldn’t use your home page as your landing page
• How to use headlines, subheads, bullets and “call to actions” on your landing page
• Why your market and your message need to match
the benefits of split-testing your landing pages
• Why adding video to your landing page can make a HUGE difference!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

P.S. – Want to make sure you’re spending your precious time on the right parts of your business? Listen into Todd Herman’s free video series where he walks you through his 90 Day Year framework. You won’t want to miss out!