Author: Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to the Zach Spuckler, founder of Heart, Soul & Hustle, who had a major crash and learn moment you won’t want to miss hearing.

A lot of business owners just want to shortcut and know what’s working, but I love how Zach explains why it’s important to experiment with your business.

Listen in on Episode 51 and you’ll learn

• How Zach became an entrepreneur at the age of 13!
• Why you don’t want cheap leads
• Learn what his first major crash and learn was
• What is content indigestion?
• Let your customers test your products and provide you with the lab results
• What are emotional tentacles and why they need to be separated from data
• How do you re-frame the way failure looks?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

P.S. – My mentor, Todd Herman’s free video series is still going on! You’ll want to get your notebooks out so you can be more productive in 2017.

Objections can be flat out scary.

And the worst one by far is the “It’s too expensive” line that can truly feel like a punch in the gut.

You probably just spent 20, 30, even 50 minutes having a great conversation with someone, seeing them nod at everything you’ve said and then all of the sudden, it comes to a halt.

“It’s too expensive.” Those 3 words can really crush your soul.

We’ve all heard those words, but we’ve also said those words too. No shame, me too!

As the years have gone by, I’ve noticed that the number of times we hear those words has gradually gone down.

It started to get me thinking what changes we’d made to make that happen

So there are ways to prevent that from happening in your business when you are targeting the right people for those conversations.

I’m going to let you in on the 4 Ways to Stop The “It’s Too Expensive” Objection From Ever Happening:

1. Define pricing within your marketing material to a warm audience.
2. Target your ideal demographics.
3. Get straight on what your business is and cruise into blue water no competition territory.
4. Understand two buying mentalities

I get really in-depth with each one of these 4 ways so you can implement them into your sales conversations and pages.

So listen into Episode 050 and you’ll learn

• Why money is ALWAYS the biggest objection
• Why I define pricing within my initial marketing material
• Why price points do not belong on your website
• How sharing your price points with warm audiences is beneficial to you
• Here’s what I mean by “mapping your clients”
• What are traditional buyers and the NEO buyers?
• There’s a difference between selling to and/or educating your client
• Why price objections usually mean clients do not see the full value of what you are selling

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

P.S. – My mentor, Todd Herman’s free video series is still going on! You’ll want to get your notebooks out so you can be more productive in 2017.

 

Most people at the end of the year focus on all the great things that happened or where they could’ve done better.

I’m going to share a new viewpoint that is quite different than both of those and that’s the missed OPPORTUNITIES from this past year.

But what are opportunities really?

Opportunities are a good chance at advancement or progress.

Sound great right?

They are kind of scary to talk about because it’s showing where you might have dropped the ball or should’ve shifted in your business.

It is great though to look back on the past year with as many perspectives as possible because you always want to improve.

Every time we unpack anything in our business (launches, promotions, 90 day sprints), it’s important to ask ourselves, “ What is out there that we could’ve done very differently and seen great change?”

These are things that I can have with 95% certainty that would equate to major effect on my business.

We either failed to do them or we could’ve done much better.

Are you curious to know what I found were my 6 missed opportunities in 2016?
You might be surprised as they could  be similar to what yours are too!

Listen into Episode 049 and you’ll learn:

• Missed opportunities are the closest thing to a “sure hypothesis” (hear why)…
• Email marketing isn’t dead, and is an extremely powerful tool
• Why you need to segment your list by the prospect’s action, problem and journey
• What is the ascension model and what does it look like in a product suite?
• Elite level programs and services are something to always keep in mind to offer
• How building a faculty of team members to teach and educate your clients is key
• List building happens every day (not just during a launch)
• Using quizzes can drive huge amounts of leads into your business
• 20% of your business can come from literally anywhere – leave room for “magic”!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

P.S. – Want to prioritize your missed opportunities for 2017? Listen into Todd Herman’s free video series where he walks you through his 90 Day Year framework. You won’t want to miss out!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to the Erin Haag, owner of the studio Pilates of Palm Beach.

She discusses managing two babies under the age of 2 and running her studio which was an impossible lifestyle to keep up.

Listen in on Episode 48 and you’ll learn

• How Erin was able to overcome the largest obstacle in her business
• What Erin did to move away from only trading her time for money
• How Erin quadrupled her profit margins
• A completely different cultural change that allowed her to always be chasing clients for money
• How she found the right person to manage her business (after several wrong hires)
• Erin traded lower package prices for a long-term financial commitment from her clients…
• That her clients get better results physically because of the operational changes that were made to her business!

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

P.S. – Want to get more done in 2017? Listen into Todd Herman’s free video series where he walks you through his 90 Day Year framework. You won’t want to miss out!

With grit + gratitude,

Xo Lisé