support@studiogrow.co – Page 48

Setting Goals for the New Year with Amanda Blair & Jasmine Judson

November 24, 2022November 18, 2022

Y’all, the end of the year is always an exciting time for me.

It’s a season where I take stock of the year I’ve had, celebrate all that I’ve achieved, note what I haven’t, and set goals for the new year.

But while the idea of starting afresh on a blank slate thrills me every time, I have to admit that I do feel a little bit daunted too.

Especially when I know that the big, important milestones I want to hit next year are going to challenge me and push me out of my comfort zone.

The new year jitters we experience at this time of the year are born out of this nervousness and our fear of failure. Loads of people just don’t set New Year’s resolutions at all because they don’t like sitting with this feeling. And if they do set a big goal, they very often fail to follow it up with an action plan that’ll help them get to the finish line.

Y’all, there’s a secret to setting New Year’s goals and resolutions you can actually achieve. And if you tune in to this week’s episode of Ready.Aim.Empire, our favorite Studio Grow coaches, Jasmine and Amanda, will let you in on exactly what that secret is!

Here’s what we’re covering in Episode 543:

Why it’s important to divide your New Year’s goals into 3 key categories
Why your professional goals need to be separate from your business goals
The best approach for setting business goals (& understanding what you need to improve to move the needle in your business)
How to break your goals into S.M.A.R.T ones (& how further education can help bring them to life)
Tips for identifying and overcoming obstacles, starting right now

If you’re ready to dive into goal-setting for the new year and set goals you’ll actually achieve this time, grab a notebook and tune in now!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/studiogrowco

https://www.facebook.com/groups/3312618912101211/

Getting Into The Black with Black Friday, Part 2

November 17, 2022November 16, 2022

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right.

It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took imperfect action, and brought the right offers in front of their audience at the right time.

And with a little bit of strategy on your side, you could do it too!

Successful marketing is all about delighting and surprising new potential clients who could become studio regulars, and re-engaging the people who’re already in your ecosystem. And understanding what really works for your audience comes from years of testing and getting the word out in new and interesting ways.

The good news is that for this year, you can skip that step because I’ve got some tried and true Black Friday marketing success knowledge waiting for you in this week’s episode!

In this one, I’m going to walk you through each day of a week-long Black Friday offer stack, repositioning regular offers to attract new people, creating introductory offers that’ll skyrocket your cash-flow during this time, and so much more!

Here’s what we’re talking about in this episode:

A closer look at some amazing Black Friday results for our Studio Grow clients
What “sales stacking” is and how you can get the most out of this strategy
Why a membership-oriented promotion is your best strategy for Black Friday
A few examples of what to offer on each of the 5 days of the “Black Friday loop”
Some strategies that we started testing last year and the results that we achieved
What are the two audiences that you should be focusing on during your Black Friday promotions
Where to market your Black Friday offers, plus examples of social media posts that you can use

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/blackfriday

https://studiogrow.co/episode541/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/studiogrowco

https://www.facebook.com/groups/3312618912101211/

Getting into the Black with Black Friday Part 1, with Lise Kuecker

November 10, 2022November 8, 2022

Y’all, Black Friday is THE biggest shopping day of the year.

And if you plan it well, its impact on your business can be much bigger than just a single weekend of huge sales.

Statistics report that people who purchase once on Black Friday are 27% more likely to buy from you again. If they make a second purchase, they’re 45% more likely, and if they make a third, that number goes up to 54%.

Which means if you can get in an initial purchase from a customer on Black Friday and then get them into an introductory package, that pushes your conversion rate for a long-term membership to ~45%.

Now that’s a huge win, y’all!

And if you’re thinking, “Nah, it’s too late for Black Friday, there’s no way I’ll get everything ready in time” I just wanna say –

You have just the right amount of time to pull off something spectacular for Black Friday.

And that’s exactly what I’m gonna help you do in this 2-part series I’m launching this week on Ready.Aim.Empire. In today’s episode, I’m gonna talk about the Black Friday loop, how it impacts consumer psychology, and what you can do to set up your big Black Friday sale in less than half a day, starting right now!

Here’s what we’ll cover in Episode 541:

The 5-day Black Friday loop and what you need to know about it as a studio owner
My personal history with this holiday and what I’ve learned over the years
Black Friday marketing strategies I’ve adopted with my studios
Ideas and case studies you can get inspired by
What you can do this week to start prepping for Black Friday

If you’re ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can’t miss this one. Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/studiogrowco

https://www.facebook.com/groups/3312618912101211/

Studio 101: Double Your Profits By Embracing Your Budget With Michelle Tenuta

November 3, 2022November 1, 2022

Y’all, let’s do a quick exercise. Raise your hand if…

Thinking about your business finances gives you the jitters
You find yourself procrastinating tasks that have anything to do with your accounts
You want to hire a new employee, invest more in your memberships, and get specialized equipment, but you’ve been sitting on those big money decisions for so long that you haven’t been able to take a step in the right direction

If any of these speak to you, you’re probably terrified of your business’ numbers and will do anything to avoid “that side” of running a studio. And believe me: I’ve been in your shoes, and I know exactly how terrifying that feeling is.

But realistically speaking, paying attention to your finances through proactive budgeting and achievable bite-sized actions is key to growth. And since we’re well into Q4 (and 2023 is just around the corner), there’s no time like now to sit down with your books and get cracking on an annual budget that will set you up for success!

In this week’s episode, Studio Grow’s very own Michelle Tenuta is walking you through why you absolutely need a budget, our proven 6-step budgeting system that’s going to simplify your numbers for you, and an easy, foolproof tip that’ll help you make it a part of your processes.

Here’s what we’re talking about in this episode: