Author: support@studiogrow.co

https://www.linkedin.com/in/debrastrougo/

From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

February 2, 2023January 31, 2023

The fitness industry has witnessed several waves of change over the last few years. And with every conversation I have with boutique fitness owners who are on the forefront of these changes, I learn something new about what the future of boutique fitness is going to look like.

And after this episode of The Business of Boutique Fitness, if there’s anything that I know is going to be instrumental to success in this industry moving forward, it’s knowing your clients and being sensitive to their needs, and making sure that you’re working to serve and deliver to the right people!

Y’all, in this episode, I’m having a conversation with Debra Strougo, an absolute powerhouse, the founder of Row House, and so much more! We’re diving deep into how she got her start in fitness, how her background in marketing and branding ties in with her fitness story, how Row House was born, and what’s next in store!

Here’s what we’re talking about in this episode:

Debra’s first steps into boutique fitness and how her passion for the industry started
What happened when her passion evolved into her profession
The lesson Debra learned on false starts for clients and the way that led to her launching Row House
How to approach digging deep into your client avatar and setting the stage for a strong brand
Some of the biggest things Debra has learned since she started her very first studio
Why she chose franchising as the path for her business with so many different options available
Deb’s tips to help you get into the minds of your consumer
Her thoughts on embracing all users or sub-avatars
A prediction on what is to come for our industry in 2023

With grit and gratitude,

Lisé

LINKS:

https://www.therowhouse.com/

https://connectedhealthandfitness.com/

2022 was a difficult year for boutique fitness

December 15, 2022December 13, 2022

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.

But we persevered through it all.

And we saw some incredible, powerful, beautiful growth.

But as we move into the new year, the one question we must ask ourselves is –

Where does the studio industry sit today?

What are the big areas of growth we should capitalize on, and which key areas do we need to focus on improving in 2023?

These are the business-altering questions that I’m addressing in this week’s episode of Ready.Aim.Empire. where I’ll be presenting my State of the Studio report for 2022.

These are some of the key trends and findings that I’ll highlight in this episode:

Which sectors have seen exceptional growth in 2022 (and which ones haven’t)

Why human resources will be the most important conversation we have next year

The industry-wide problem with retention rates and what’s on the horizon

The sales process that’s our only way forward in 2023

The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023).

If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what’s on the horizon for the boutique fitness industry and start planning for next year ASAP!

With grit and gratitude,

Lisé

LINKS:

https://www.successfuladsclub.com/

Marketing Planning for January, February, March with Tara Zirker

December 8, 2022November 30, 2022

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.

But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.

The digital marketing landscape has changed drastically in the past few years. And marketing in 2023 is going to be VERY different from what it was 4 years ago.

So if you’re still using your funnels and strategies from 2019 and wondering why you’re not seeing results, this week’s episode is for you!

In Episode 544, I’m gonna be chatting with one of the brightest minds in marketing today, Tara Zirker. Tara’s a Studio Grow coach who has led many of our Mastermind clients to extraordinary results and in this episode, she’s gonna share all her insights on the state of digital marketing today and what studio owners need to do to get back in the marketing game in 2023.

Here’s what we’re talking about in this episode:

How the iOS 14 update impacted advertising and marketing
The rise of in-platform marketing and how it can benefit business owners
The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn’t for Studio Grow clients)
Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process
The 2 metrics that make marketing on TikTok totally worth it

Y’all, if you’re in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now!

With grit and gratitude,

Lisé

LINKS:

https://www.linkedin.com/in/tara-zirker-23a24035/