Author: support@studiogrow.co

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Most studio owners believe that hitting the 7-figure mark is the ULTIMATE definition of success.

But here’s the thing –

The real measure of success lies in your profit margins.

AND in your ability to build a business model that brings in greater returns while taking less of your time and energy. 

In today’s episode, we’re taking another look at 3 studios that consistently brought in 40-70% profit margins without ever hitting 7-figures. 

Their secret? 

They shifted their core business model to focus on what actually mattered – 

Generating more revenue while building a sustainable lifestyle (that made time for rest, rejuvenation and family).

Tune in to learn how replicable systems, a well-trained team, and a determination to work smarter (not harder) brought these studios some doggone hot success!

Here’s what we’ll be talking about in this episode:

• Why the million-dollar mark isn’t always the best measure of success 
• What studios with over 50% profit margins look like 
• What are ancillary services (and some powerful examples of successful studios)
• Why your client numbers shouldn’t be your main measure of success
• How to calculate the appropriate pay for your teachers, (and some red flags to always look out for)

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

When times get tough, the urge to withdraw from the world comes on quickly, and it comes on strong.

One of the greatest ways to achieve this as a studio owner is to organize a well-deserved retreat for yourself and the people you serve.

In this episode of Ready.Aim.Empire, we’re going back to Studio Grow Coach, Christina May Wolf’s conversation with two incredible Nia retreat organizers: Dana Hood and Lola Manekin.

Both Dana and Lola are black belt Nia teachers and studio owners, and they started hosting Nia retreats to build on the sense of community, warmth, and connection they encountered in their classes.

If you’re a studio owner with a bit of a travel bug and want to offer a unique experience to your students (while also building a sustainable secondary source of income), this episode will give you the rundown of why hosting a retreat may be a fantastic idea for you.

Our interviewees also break down how to know when you’re ready to host a retreat, the difference between a retreat and a vacation, and all the logistics that come with it.

By the end of this episode, you’ll be equipped with all the details you need to host a successful retreat yourself, and the best solutions to common retreat hosting challenges –  so that you can offer your community the experience of a lifetime.

Here’s what we’re talking about in Episode 522:-

• A look at what Nia Yoga is
• How to know when you are ready to host a retreat and where your participants will come from
• Tips on choosing a location and venue, along with possible red flags to look out for
• Advantages and disadvantages of doing retreats with other facilitators versus solo
• Finding a balance in your retreat itinerary
• Preparation time and theme importance

 How to create a sense of community between participants

With grit and gratitude,

Lisé

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

There are hundreds of thousands of marketing hacks, strategies, tips and templates out there on the internet right now. 

Ultimately, they all boil down to 2 fundamental concepts:

1. Know who your buyer is
2. Tailor your message to speak directly to them. 

Now, this isn’t brand-new information for y’all. 

But it’s important.

In fact, it’s so important that I still distinctly remember the 4 key buyer personalities that Ryan Levesque of the Ask Method described at a conference a couple of years ago. 

They are:

• The Spontaneous Buyer
• The Methodical Buyer
• The Humanistic Buyer 
• The Competitive Buyer

Ever since I heard Ryan speak, I’ve been tailoring my messaging to speak to each of these personality types. 

And in this episode, I’m revisiting this exact conversation to tell you all about these 4 personality types AND teach you to market to each of them individually.

Here’s what we’re talking about in Episode 521:

• The four different personality types to market to, and their unique buying characteristics
• How knowing who you’re selling to will make your marketing easier
• Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
• How do you “seed the experience” to get spontaneous buyers excited?
• Methodical buyers will go to any length to ensure due diligence when buying
• What professions tend to attract methodical people?
• The two things you need to make sure of if you’re doing a one-day sale
• Humanistic types are swayed by the story
• Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
• The most important thing you can do with a competitive buyer aka “a deadline dancer”

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

What makes SoulCycle the massive fitness sensation that it is?

We’ve worked with dozens of super successful, award-winning cycling studios. 

And yet, when SoulCycle first emerged on the scene, studios had clients coming in and RAVING about the “SoulCycle experience.” 

So how did a business that started out with three sessions per week in a tiny studio go on to become the rockstar of the fitness industry? 

Find out in today’s episode as we dig into SoulCycle’s marketing strategy and break it all down into 5 actionable lessons that you can apply to your studio. And let me tell you y’all, this episode is pretty doggone amazing.

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”?

• Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more! 

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

With grit and gratitude,

Lisé

LINKS:

https://www.soul-cycle.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco