The Starbucks of the Fitness Industry

If you’ve been in the business for a while, you know that expanding your boutique fitness studio isn’t easy.

So how did F45 start out as a small Aussie franchise and turn into one of the fastest-growing fitness companies in the world, with over 1300 locations to their name? 

Today’s episode is a throwback to that exact conversation – F45’s creative, cutting-edge concept. This episode breaks down their model into five actionable steps to help you grow your studio and get amazing results with your own clients! 

With these tips, not only will you be able to turn clients into genuine fans of your work (and your instructors into superstars), but you’ll also have F45’s strategies in your toolkit to prep your own franchise for global success. 

So crack your knuckles y’all, and get ready to take some serious notes. This episode is one you won’t want to miss.

Here’s what you’ll learn from this episode:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
  • How they have positioned themselves to succeed in all markets, regardless of location or size
  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
  • What focusing on your clients’ results can do for your business
  • How to start getting creative with client types
  • The tremendous opportunities that exist now by leveraging technology

With grit and gratitude,

Lisé

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Do I Need to Hire an Employee, Independent Contractor or Freelancer?

Hiring the perfect person to help you in your business can be difficult.

And once you’ve done all your Facebook Group rounds, researched your hiring questions, and looked up recommendations online, chances are that you’ll find yourself even more overwhelmed than you were when you got started. 

Because you’ll realize just how important it is to get this right. 

It’s not just about successfully mapping out the responsibilities of your new hire, or picking the right person for your existing team. 

The pressure begins before all of that, while you have to decide what kind of hire you need: A full-time employee, an independent contractor, or a freelancer. The law is going to be different in each case, and so are your obligations.

In this episode of Ready.Aim.Empire, we’re going back to one of the most important conversations we’ve had on this podcast: the kind of hire you need, what that means for you, and all the information you need to have on hand before you dive in. 

Here’s what you’ll learn from this episode:

  • How the IRS defines “employee” and “independent contractor”
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a Factor 20 Test?

With grit and gratitude,

Lisé

LINKS:

https://www.facebook.com/studiogrowco

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Emily Slaneff & Taking Care of Our Clients Post-Pandemic

This post-pandemic era hasn’t been smooth sailing for all of us in boutique fitness. 

We’re still trying to pick up our numbers, flesh out our offers, and get more clients through our doors. And we still have a long way to go to get back to our pre-pandemic revenue. 

But we’re not the only ones struggling

Our clients have had to deal with overpriced offers, a severe lack of me-time, and dwindling motivation. People are worried about getting memberships that they won’t be able to use if the world shuts down again or losing money on studios with doubtful policies. 

And their health is suffering as a result.

So, what are you doing to take care of them?

In today’s episode, Studio Grow coach Emily Slaneff shows you how to cater to the needs of your clients by learning more about their mindset, collecting valuable consumer data, and using that information to create the right kind of offers, surveys, and client experiences so everyone is happy in your studio. 

In this episode you will learn:

  • How to approach analyzing your schedule, and why you need to be doing it regularly
  • Emily’s advice for talking to your staff as a studio owner
  • Ways to utilize an intentional intake process
  • A look at surveys and “win-back” surveys
  • The benefits of posting questions on Instagram stories
  • The advantages of using small and diverse focus groups
  • How to start implementing all that you have learned from your clients

With grit and gratitude,

Lisé

LINKS:

https://ficdn.ca/

https://ursa-rehab.com/

https://www.surveymoney.com

https://typerform.com

https://www.fitness-weeks.com/

https://www.facebook.com/studiogrowco

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Beth Potter and Growing a Team of Leaders

Most business owners know WHERE they want to go. They have all their goals outlined, have all of their quarterly plans laid out in detail, and break down their growth strategy year-by-year. 

But, that isn’t enough to create and build a great business. 

Y’all, leaders of great businesses don’t start with the ‘where’…

… they start with the ‘who’. 

And no matter how dire the circumstances get, they always put the people first and the direction second. 

In today’s episode, Studio Grow coach Beth Potter takes you through her top six tips to train and retain a team of dedicated staff. 

Beth and her husband have led hundreds of people with different MBTIs, Enneagram numbers, and personality types. And she believes that growing a team of leaders is crucial to a studio’s success!

Listen in to find out how she structures her team check-ins, what questions to regularly ask your staff, why it’s important to ‘work yourself out of a job’, and more!

In this episode, you will learn:

  • How your team is a part of your vision, and why you should let them own their roles
  • Ways to create a roadmap to success utilizing an accountability ladder
  • That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis
  • How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals
  • An approach to fundamentally changing the relationship and culture within your studios
  • What to do to keep your team engaged and pave the way for new leaders in your studio
  • How you can begin to pour back into your team with quarterly “Member Experience Universities”
  • Beth’s advice around compensation, bonuses and identifying obstacles

With grit and gratitude,

Lisé

LINKS:

https://www.jimcollins.com/books.html

https://www.maxwellleadership.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/