Category: Podcast

This is the fourth and final segment of building your first online fitness and wellness product and it is going to be extra special because we’ll be diving into the launch plan!

In the first three parts of this series, Emily shared the benefits of adding an online component to your studio, the types of online products that you can offer, and the ways in which you can build the runway so that your online biz takes off with a bang.

In today’s episode, we chat about how to share your online product with the world and score profits as quickly as possible. As we dig deeper into the nitty-gritty of digital marketing, you’ll discover the four types of funnels (marketing, trial, discount, and challenge) that can be used to successfully market your online product and expand community outreach, and finally, we’ll be discussing the various digital platforms that serve as powerful advertising tools at a low cost.

If you’re ready to get your online studio business off the ground, pop in those AirPods and get ready to rumble.

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way
• What the trial funnel is and why we feel it’s necessary to use it
• When to offer a discount funnel and the opportunity this type of strategy provides
• How a challenge can be used effectively for both you and your clients
• The different ways to advertise your funnel
• Email marketing strategies, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

With grit & gratitude,

Lisé

We’re diving right back where we left off last episode, and straight into answering the much-requested question – Can I really make money online?

In Episode 325, we’re going to continue our journey into what goes in building the runway before actually launching your online fitness biz. We discuss the importance of pricing, what sorts of investments you need to make for content development, how to grow your subscriber base to get a massive return on your revenue, and much more!

If you’ve got an online fitness biz on the brain, then pour yourself a fresh cup of coffee and sharpen those pencils because you’re going to want to take notes.  

In this episode you’ll learn:

• What to research first before offering your online training
• Why doing the post-production tasks yourself isn’t recommended
• How to determine the pricing for your new product
• Ways to “build the runway” before you launch and the very first thing to do
• Something you can do to get real feedback on your product and to optimize it before the cart opens
• Which ad campaigns to build on Instagram and Facebook to promote your launch

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.upwork.com/

https://geo.craigslist.org/iso/us

With grit & gratitude,

Lisé

Ever wondered what really goes into successful targeted marketing?

Wonder no more.

Because today, Dan Voss, Account Director and VP of Strategic Accounts at Epsilon  (aka the Industry’s most advanced data-driven marketing firm), is going to spill the beans on exactly what goes into data-driven advertising campaigns, and how you can leverage the same strategies to boost your studio’s profit margins.

We also dig deep into finding the right balance between different types of campaigns (digital versus social media versus direct mail) to increase overall sales, how to handle negative reviews, and the importance of personalized marketing to drive business growth.

If you’re ready to step up your marketing game, connect with current and prospective clients on a deeper level, and start driving your ideal clients to your studio, then get ready for some serious inspiration.

In this episode you’ll learn:

• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
• Why ranking your customers is critical
• The importance of social proof and how Dan handles negative reviews
• The value of the personal touch and how that aligns with the future of this industry
• Ways to capturing the data you need and then utilize your data for direct mail marketing
• And more!

https://www.epsilon.com/

https://www.linkedin.com/in/dan-voss-aa5a3618/

https://www.facebook.com/EpsilonMarketing/

With grit & gratitude,

Lisé

We’re going to pick up where we left off last episode, and dive right into the different types of online offerings you can add to your studio biz.

In this episode, we’re going to continue our journey into the digital world of fitness and wellness, and chat about the advantages of online teacher training, steps that can be taken to ensure your online modules don’t get stolen, how to live stream classes, what types of sites can be used for online courses (first impressions are key), and the difference between downloadable content, products, and live streaming.

If you’ve been thinking about dipping a toe into the world of online fitness and wellness offers, then hold on to your magic carpets yoga mats, because your imagination is about to soar.

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business
• What to remember if you’re concerned with the competition stealing your material and intellectual property
• Why “launching with less” is a great rule to follow for a membership site
• The importance of a first impression…
• What to do to start adding live streaming into your business and why you should consider doing it
• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

With grit & gratitude,

Lisé