Category: Podcast

For too long, I avoided setting up a Google AdWords campaign. When I did finally try AdWords, I gave it a shot for 365 days, spent $6,000, and in return gathered only a handful of viable leads.

Maybe you’re nodding your head, thinking, Yup, sounds about right. AdWords works for eeeeeeeverybody but me.

Lemme tell you: I thought the exact same.

Because, frankly, AdWords is complicated. Their interface makes your eyes cross and a migraine creep in to steal away your motivation.

But I’m here to tell you…

… Google AdWords is a must-have if you want a steady river of leads pouring into your studio. Their audience is 10x bigger than Facebook’s. AND when someone spots your ad, they’re actively seeking a solution.

Meaning: they’re primed to buy now.

In fact, AdWords is the #1 thing I’ve been focused on in the last month with our studios. And I regret waiting so long to use this marketing workhorse that runs effortlessly — nay, effectively — all year ‘round.

In this episode, you’ll learn:

• Why Google AdWords is perfect for your studio and the type of action-taking leads you need to attract
• How one $8 ad brought in $11,389 in sales for a business
• The big differences between Google AdWords and their more-famous counterpart, Facebook Ads
• How to rein in an outta-control AdWords budget and make it reasonable yet effective…
• … Plus, my advice on how to get an AdWords campaign set up quickly {with minimal effort on your part}

With Grit & Gratitude,

Lisé

Right before the 2016 election, Heather found her dream yoga studio space and one week later, she’d signed a lease.

Her goal? To create a tribe. Her theory is that when we become adults, we miss that sense of belonging that we used to get in settings like team sports or school. That feeling of belonging is a major loss, and one that Heather wants to fill.

Only Heather and her brand-new studio were up against some ingrained old-school beliefs in conservative Minnesota.

Tell me if any of these sound familiar…

… Moms should be home with their kids when they’re little

… Moms shouldn’t be starting businesses that they don’t need to

… You’ve been told {verbally or via shifty side-eye glances} that, “you need to fit into this masculine box of 80-hr weeks, no time for everything, bringing home in the bacon”

… Or the total 180-version of “how cute you have a side hobby that brings in a little bit of extra gravy for your household”

Yup, me too, y’all. My favorite part of this episode is Heather’s beautifully refreshing, take-no-prisoners mindset towards this often-crippling belief that us women can fall prey to.

And how she’s used that to tap into her true power and carve out a small section of her life that doesn’t have anything to do with being a mom, and everything to do with chasing her dreams and ambitions. Just for her.

If your heart butterflied listening to those words, this episode of Ready. Aim. Empire. is a must-listen for you.

In this episode, you’ll learn:

• #1 reason why your potential clients still have price objections and the real question they’re unconsciously asking themselves
• THE mindset shift that jump-started Heather’s marketing for her boutique yoga studio so she richly serves her 100+ clients
• Discover how her revenue from October to December kept climbing {and the shift that ignited those results}
• What “huge, scary step” did Heather take that I see so many yoga studio owners shying away from?

With Grit & Gratitude,
Lisé

Back in second grade, I set the record for farthest watermelon seed spitting at a festival.

As a New Orleans gal, festivals are in my blood. And now that June is upon us, we’re in the season of festivals. There’s practically one every weekend and that just makes my heart sing. Festivals might also make your business sing with new leads.

In this episode of Ready. Aim. Empire., we dive into an optional — but very effective and super-fun — marketing strategy: generate new leads at festivals, namely three types of festivals.

Think of it as connecting in a personal fashion with your community in an easy-going way.

In this episode you’ll learn:

• This surprise gotta-love festival activity that led to 85+ leads the first time I did it {and has generated 100’s of leads over the years}
• Your “must have” cheerleading team member who’s gotta attend Festival Type #2
• Why connecting with your new leads post-festival is truly a game-changer and will offer you some major opportunities

With Grit & Gratitude,

Lisé

P.S. I can’t wait to share our brand-new, 4-months-in-the-making webinar with you! In it, you’ll learn some pretty amazing strategies for marketing. Trust me when I say: it’s easier than you think to drive clients through your door. All it takes is a little bit of magic and some special sauce {which we’ll share with you}. Stay tuned!

 

Raquel Lanting’s true love is dancing. Yet her studio brought in $8,000 thanks to 3 “easy to prep” emails. What’s more doggone amazing is: this sale ran the first week of December when *most* Christmas gifts had already been bought.

That worry was, as Raquel says, “First and foremost in our minds.”

Moral of the story: if she can do it, so can you.

Listen to this new episode of Ready. Aim. Empire. if you…

Want to buy a successful studio, but don’t know where to look or how to approach the owner of that studio that you’ve got your eye on…

Need to keep your sanity during the stressful times of learning how to run a studio, pay taxes and payroll, more-than-handle administrative duties…

Battle this belly-deep fear of failure that’s holding you back. And sometimes you wonder if it’s a *different* fear, more like a fear of abundance that kick-starts your spiral of “What if?” and one for which you desperately need a cure-all-fix.

In this episode, you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
• Why she knew she had to join The Client Cure and The Revenue Remedy, {and specific, real-world results she achieved from them}
• 3 things that really make a promotion, plus a detailed example of an epic sale Raquel recently did at her studio

With Grit & Gratitude,

Lisé