Category: Podcast

In the last 18 months, we’ve been in a position of mental and physical collapse, myself included. 

Though burnout has never really been something I struggled with in the past (I’m really good at setting boundaries and taking breaks), 2020 and 2021 have tested me like never before. 

And now, I’m all for finding ways to make my already full calendar feel MUCH easier through automations and organization. 

Which is why in today’s episode, I’ll be chatting with the incredible Kristen Westcott on all things systems and strategy!

Kristen is the CEO of Kristen Westcott & Co and is one of those amazing people who’s been organized ever since she was a little kid.

Today, she helps other businesses build day-to-day, week-to-week, and month-to-month strategies so the entrepreneurs behind them can avoid burnout. 

In today’s episode, Kristen will be taking us through a condensed version of what she does with her own clients – she’ll be helping us identify the areas in our business that needs systemization ASAP, teaching us how to find the happy middle ground between ‘no systems’ and ‘overrun with systems’, recommending her favorite system/organization softwares, and so much more!

If you want to finally start systemizing your business to prepare for a larger team or to stop yourself from burning out, this is the perfect episode for you!

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure you’re using a that system actually translates into getting things done

With grit and gratitude,

Lisé

LINKS:

https://www.kristenwestcott.com

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Last week, we spoke to Mindy Totten (a licensed massage and bodywork therapist with a focus on craniosacral therapy) about the pivotal role bodywork will play in the future of boutique fitness. 

And today, we’re continuing that conversation!

If you’re looking to move your studio to a wellness model, you’ll probably be hiring a lot of therapists and looking into building a wider team. 

And boy is that a struggle. 

So, in this episode, Mindy discusses how to hire the right therapist for your team, her version of networking, the best way to introduce bodywork into your studio, how to charge what you’re worth as a bodywork specialist, and more!

In this episode, you will learn:

• Mindy’s tips and advice for finding the right therapist for you

• The collaboration that exists between the movement professional and the bodyworker

• A powerful reframe for how we should be networking  

• Ways you can start building the bodywork side of business

• Why bodywork therapists often undervalue their services and what they charge

With grit and gratitude,

Lisé

LINKS:

http://www.mindytotten.com

https://mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

As we move into a new era of boutique fitness, studios are going to have to pivot to reflect the needs and demands of a clientele that are looking for a more holistic approach to fitness. 

They’re more aware of their bodies than they’ve ever been before and they’re looking for ways to heal themselves from the inside out. 

In order to meet their expectations, I believe studios will have to move into a wellness-based model going into 2022. 

And a formative piece of that puzzle is studying and incorporating the general practice of bodywork into your roster. 

Bodywork can be defined as the therapeutic touching or manipulation of the body by using specialized techniques. Some common types include Reiki, Swedish massage therapy, acupuncture, Kinetic Body therapy and more. 

And y’all, if you want that competitive advantage, you need to start studying up on bodywork and how you can incorporate it into your studio ASAP. 

In today’s episode, Mindy Totten is going to help you do just that!

Mindy Totten is a licensed massage and bodywork therapist with a focus on craniosacral therapy. She’s also the creator of The Bodywork Project and helps other people with their businesses, which makes her the perfect guest for this episode.

Today, she discusses how she got into craniosacral therapy, the key types of bodywork that she sees being formative in a studio setting, the modalities she recommends (hint: they aren’t your typical ones), what to look for when you hire a bodywork specialist and more.

My chat with Mindy was so valuable that we’re bringing her back next week, so make sure to mark your calendars!

In this episode, you will learn:

• What craniosacral therapy  is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How craniosacral therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

With grit and gratitude,

Lisé

LINKS:

http://www.mindytotten.com

https://mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

This wasn’t an easy episode for me to record. 

Earlier this year, I remember feeling extremely hopeful for the state of the boutique fitness industry, with the mask mandates being overturned and social distancing restrictions being relaxed. 

But then, we got hit with the Delta Variant, and things feel like they’re back to square one. 

This time probably seems confusing, terrifying, and downright depressing to most of y’all. 

Which is why I wanted to hop on today and share my strategies on how to cope with the Delta Variant. 

Today, I’ll be using all of my research on the topic to talk about how to address client fears during this time, how to keep everyone safe, manage vaccine mandates, work with team members, and so much more. 

Through all of this, I want to remind you that you’re not alone and you don’t need to show up 100% of the time. Take breaks, replenish your mental health, and find the time to connect with your mind and body.

In this episode, you will learn:

• The latest on the Delta variant that is sweeping through the nation 

• The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio

• Tips for working with your local health department 

• My thoughts on vaccine mandates and how to handle them for employees and clients alike

• A forecast for what the next 6 weeks could look like for studio owners

• Why you absolutely cannot stop your sales and marketing efforts at this time

With grit and gratitude,

Lisé

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/