Podcast – Page 74 – Studio Grow

Ebony Smith and Making Yoga Accessible (Part 2)

September 24, 2020September 21, 2020

Y’all, welcome back to the second part of our chat with the brilliant Ebony Smith of Yoga N Da Hood.

Last week, Ebony and I chatted about her yoga origin story, her work towards making yoga accessible, and much more.

Today, we continue the discussion as we talk about a major problem in our industry:

Diversity.

In our industry (and country at large), there’s a huge inequality in the people who have access to yoga and wellness facilities.

And Ebony is looking to bridge that gap.

Always resilient, strong, and able to see beyond her circumstances, Ebony is the perfect role model for those of us who want to move the needle for some real change in this industry.

So join us as we discuss how Yoga N Da Hood reaches communities, why Ebony is so passionate about working with children, and her Virtual Wellness Centre system.

Not only is Ebony a fantastic businesswoman, but what we can all learn from her is setting change into motion. It’s not enough to just observe a problem, you have to have the courage to do something about it.

And I hope Ebony helps push you in that direction!

In this episode, you will learn:

How you can use the trauma in your life to become more resilient

The way that Ebony created and developed her curriculum for the different age levels of students she works with

What she says is the biggest lesson she learned by having a vision

How Ebony’s Virtual Wellness Center is literally a “game changer”

The things that excite her the most as she expands her offerings to teachers

Why she moved to Puerto Rico in the middle of a pandemic, her 3 big goals, and so much more…

With grit & gratitude,

Lisé

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood

https://www.instagram.com/yogandahood/

https://www.yogandahood.com/unschool-virtual-university

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Ebony Smith and Making Yoga Accessible (Part 1)

September 17, 2020September 15, 2020

When I brought up Ebony Smith (founder of Yoga N Da Hood) to my colleagues and friends, I was met with unbridled excitement.

Y’all, I’m not kidding, everyone in my team who had taken classes from her had nothing but fantastic things to say.

And it when I finally (virtually!) met her, it wasn’t hard to see why.

Ebony is exactly what the boutique fitness industry needs – she’s passionate, intelligent, and genuinely cares about widening the accessibility of yoga and wellness.

And in her own words, she truly translates what wellness looks like in different communities.

Tune into today’s episode as Ebony and I chat about her yoga beginnings (hint: it involves the pregnancy awakening), why the impact of Yoga N Da Hood is so important, and how she works with schools to make sure she’s impacting the youth in a positive way.

Y’all, I challenge you to listen to this episode and NOT walk away feeling incredibly inspired by Ebony’s voice and her passion.

In this episode, you will learn:

How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process

The way she got her start practicing yoga and the personal transformation it has led to

Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor

Her thoughts on the industry shifting to become more diverse and inclusive

What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today

With grit & gratitude,

Lisé

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood

https://www.instagram.com/yogandahood/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Pivot Like Peloton : 8 Pivots You Can Use for Your Studio

September 10, 2020September 4, 2020

Y’all, Peloton is now a household name.

They’ve managed to find a steadfast place in people’s homes.

And their reign shows no signs of slowing down.

But, things didn’t always look so great for the brand.

In fact, if you’re an avid follower of industry news, you might remember how Peloton hit rock bottom at the end of 2019 when it’s now infamous commercial hit the web.

Needless to say, it didn’t go over well.

Apart from criticism against the ad for promoting misogyny, negative body image, and unhealthy marriage dynamics, it brought to the surface many underlying issues within Peloton as a company, with articles calling it “disconnected from reality” and an “unrealistic” investment.

The industry was certain Peloton’s demise was near.

So, what happened in the six short months between December 2019 and March 2020 that made Peloton an industry giant despite being labelled a failure?

How did they do it?

Join me in today’s episode as I dissect the details of Peloton’s 2019 fall from grace, their current unprecedented success, and the 8 things they did to make that leap.

And if you’re hungry for more tips on how to implement those steps into your studio, download our FREE Pivot Like Peloton mini-training series (link below)!

Stories like Peloton’s remind us that though it’s important to pivot when you need to, 2020 isn’t just a time for pivoting. It’s also a time of incredible creativity and innovation!

In this episode, you will learn:

The one thing that Peloton focused on compared to their competitors that made all the difference

Why their non-traditional real estate strategy has been so effective

How they meet their clients at home by using the right platform to engage them

What Peloton’s standardized professional experience and referral strategy looks like

Why understanding the difference between marketing and advertising is key

With grit & gratitude,

Lisé

LINKS:

To download the Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton!

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jared Kaplan and the Future of Boutique Fitness (Part 2)

September 3, 2020September 1, 2020

In our last episode with the brilliant Jared Kaplan, founder and owner of NYC’s Studio 26, we spoke about the rise of the Independent Contractor and why it’s so important to take care of and nourish the backbones of our industry.

Today, Jared and I are going broader.

And we’re discussing the importance of self-care right now, from baking to regular visits to the farmers’ market, and the calming nature of creating routines around your day.

We also discuss the intersection between digital and in-person services, what clients are really craving right now, and Jared’s crystal ball into what the future of the industry might look like.

Y’all, I hope you have your journals handy, because Jared’s insight into the industry is unlike any other, and I’m positive you’ll take a thing or two (or five!) away to use in your own business!

Also, as a reminder, Jared has also shared access to his exciting Schedule Wizard tool from his Move Your Business™ program!

Schedule Wizard is the perfect tool to help all of us re-organize our schedules and keep track of everything we have to take on right now!

In this episode, you will learn: