Category: Podcast

Over the past few weeks we’ve covered a lot of topics when it comes to scaling your studio biz digitally. 

In today’s extra special throwback episode, Emily covers the fourth and final segment of building your first online fitness and wellness product by diving into the launch plan! 

The first three parts of this series outline the benefits of adding an online component to your studio, the types of online products that you can offer, and ways in which you can build the runway so that your online biz takes off with a bang. 

As we dig deeper into the nitty-gritty of digital marketing, you’ll discover the four types of funnels (marketing, trial, discount, and challenge) that can be used to successfully market your online product and expand community outreach, and finally, we’ll be discussing the various digital platforms that serve as powerful advertising tools at a low cost. 

If you’re ready to position your online product for success,  pop in those AirPods and get ready to rumble. 

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way
• What the trial funnel is and why we feel it’s necessary to use it 
• When to offer a discount funnel and the opportunity this type of strategy provides 
• How a challenge can be used effectively for both you and your clients 
• The different ways to advertise your funnel 
• Email marketing strategies, and more! 

LINKS:

1. Learn about increasing your Studio’s Revenue with The Client Cure Program here.
2. Grab some Facebook Ad Inspiration 👉Here are 29 MUST-SEE Facebook Ad’s from 2019.
3. Learn more about Why Marketers Should Keep Sending You Emails
4. Stay connected with us via Facebook and Instagram!
5. And of course, if you’re interested in learning more about Emily Montgomery connect with her via Be Mindful Marketing, Instagram & Facebook!

With grit & gratitude,

Lisé

Can I really make money online? 

According to our digital marketing expert Emily Montgomery, yes, yes you can. 

In today’s throwback episode, we continue our journey with Emily and dig deeper into what goes into laying the foundation before you launch your online fitness biz. 

We discuss the importance of pricing, what sorts of investments you need to make for content development, how to grow your subscriber base to get a massive return on your revenue, and much more! 

This episode will ensure that you don’t just survive during COVID-19, but thrive afterwards!

In this episode you’ll learn:

•  What to research first before offering your online training 
• Why doing the post-production tasks yourself isn’t recommended
• How to determine the pricing for your new product
• Ways to “build the runway” before you launch and the very first thing to do 
• Something you can do to get real feedback on your product and to optimize it before the cart opens 
• Which ad campaigns to build on Instagram and Facebook to promote your launch 
• Why quality always beats quantity when it comes to the content you create  

LINKS:

1. Find quality freelancers via online platforms like UpWork and Craigslist
2. Join the Boutique Fitness Coalition Group HERE
3. Check out more about our Movement and Petition HERE
4. Learn about increasing your Studio’s Revenue with The Client Cure Program here.
5. Grab some Facebook Ad Inspiration 👉Here are 29 MUST-SEE Facebook Ad’s from 2019.
6. Stay connected with us via Facebook and Instagram!
7. And of course, if you’re interested in learning more about Emily Montgomery connect with her via Be Mindful Marketing, Instagram & Facebook!

With grit & gratitude,

Lisé

We’re going to pick up where we left off last week, and dive right into the different types of online offerings you can add to your studio biz NOW with Digital Marketing pro and former COO of The Daily Method, Emily Montgomery!

In this throwback episode, we chat about the advantages of online teacher training, steps that can be taken to ensure your online modules don’t get stolen, how to live stream classes, what types of sites can be used for online courses, and the difference between downloadable content, products, and live streaming.

Yup, there’s a lot in there. And we hope you’re taking notes. 

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business 
• What to remember if you’re concerned with the competition stealing your material and intellectual property 
• Why “launching with less” is a great rule to follow for a membership site 
• The importance of a first impression…
• What to do to start those all-important live-streaming sessions
• Downloadable pieces of content and more ideas for how you can expand your online offerings 

With grit & gratitude,

Lisé

P.S. Need support for your studio with COVID-19? Join our FREE Boutique Fitness Coalition on Facebook and stay up to date with the most recent changes through our website.

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LINKS:

⭐ Join the Boutique Fitness Coalition Group HERE

⭐⭐ Check out more about our Movement and Petition HERE

-Learn about increasing your Studio’s Revenue with The Client Cure Program here.

-Looking for content and Facebook Ad Ideas? 👉Here are 29 MUST-SEE Facebook Ad’s from 2019.

-And of course, please stay connected with us via Facebook and Instagram!

-Interested in learning more about Emily Montgomery? Learn more about her via Be Mindful Marketing or on Instagram & Facebook as well!

Right now, your only studio space is probably your laptop screen.

Y’all, I know this change is unprecedented and unexpected. 

But adapting is the name of the game. 

The answer to the question ‘Should I get in on this online thing?’ has never been clearer. 

If you’re at a place where you aren’t sure how to expand your studio’s reach digitally, or have never attempted building an online course from scratch, we’ve got just the thing. 

In today’s throwback episode of Ready. Aim. Empire, join us as we chat with the former COO of the Daily Method and Marketing Strategist, Emily Montgomery, as she takes you through how revolutionary the digital space can be and gives you tools to actually strategically grow your biz online.

Take her word for it, Emily has 18+ years of experience in the digital marketing space and has marketed some of the largest online fitness and wellness courses. 

So, grab those journals and get ready to deep dive into how online offerings can be used as a marketing, advertising, and awareness tool, how they can increase your revenue, and how you can leverage to cement brand loyalty. 

Going from brick and mortar to an online business isn’t always an easy transition. 

And that’s where Emily comes in. 

In this episode you’ll learn:

• What exciting opportunities exist now for online course creators in the digital marketplace
  
• How teachers can harness the power of video to expand their influence
  
• Why it’s never been easier to start building an online following to grow your business
  
• Ways you can use online courses to attract potential franchisees, expand into new markets, and more! 

With grit & gratitude,

Lisé

P.S. Were you able to catch last week’s episode? Learn all about our Boutique Fitness Coalition movement and how we want to make sure that everyone has a place and a voice. Listen in here!

LINKS:

Be Mindful Marketing – Emily Montgomery

Connect with Emily via Instagram & Facebook too!