Category: Podcast

Instagram has forever changed how we see and experience images online. It is easy to spend a few hours each day consuming content on the platform but for many business owners, curating content drives them nuts. Instagram is a powerful way to make a real connection with your community, but boy, can it be exhausting to get your grid to look just right. 

This throwback episode features Christy Laurence, the founder of Plann, and the Aussie knight in shining armor to all our Instagram woes. Like all genius tech solutions, Plann was born out of Christy’s need to create a beautiful feed for her illustration business, but with no real solution on the market, she created her own.

Today, Plann helps millions of business owners around the world drag and drop images to organize their grid for that #flawless aesthetic, find and make sense of their analytics, and take all the anxiety out of what to post and when. 

Revisit this strategy-packed episode about how you can use Instagram (and Plann!) to create a visual story that draws in your ideal clients, rides out any curveballs the algorithm throws your way, and discover the secret to building a following that engages with your content. As a bonus, find out the one rule your parents told you not to break, that you should definitely be breaking! 

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence

With grit & gratitude,

Lisé

In this throwback episode, get ready to meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse. 

This Best of Ready. Aim. Empire episode is chock full of epic insight into Jenny’s ambition and commitment to make her studio dream a reality. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

Jenny shares nuggets of wisdom on how she navigated the tricky transition from peer to a leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

Poser YOGA is thriving in Washington state, where the market is health-conscious and competitive. If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you.

In this episode you’ll learn:

• How Jenny was approached about taking over an already active yoga studio

• The pros and cons of buying an existing studio in an unfamiliar market

• How to grow from one studio to multiple locations

• The two biggest challenges of evolution and growth in this business

• What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)

• How to hire employees who will open the doors to massive growth

• How she was able to make slow significant changes to the studio, without it being a shock to current clients 

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

LINKS

www.poserstudios.com

With grit & gratitude,

Lisé

Get your headphones ready for a seriously inspirational story of success and positive impact. In this week’s edition of Best of Ready. Aim. Empire, we’re joined by Erin Caudill, who is the co-founder of Re+active Physical Therapy & Wellness. 

Millions of people nationwide are affected by neurological disorders, but struggle to find accessible fitness spaces to help them recover, gain confidence, and feel their best selves. Re+active responded to this need in the market and soon couldn’t sustain the growth at their studio anymore. Erin and her business partner took the bold leap to serve more people by opening up the doors to a second studio. 

Revisit this story and learn what led to this move, the strategies that made the expansion successful, and how they’re making a powerful difference in their community.

In this episode, you’ll learn: 

• How a routine happy hour transformed into a business partnership
  
• Why working with an underserved fitness market becomes the greatest reward
  
• Tackling the challenge of finding clients who have a passion (and willingness to dive deep)
  
• What led to expanding from one location toward growing two studios
  
• Tips on keeping up with the learning curve of marketing
  
• How changing from a cash pay model to a recurring payment system helped their clients’ wellbeing

LINKS: 

https://www.reactivept.com/

With grit & gratitude,

Lisé

What can your studio learn from Chipotle to be successful?

Tune in to this throwback episode with our very own Studio Grow coach, Erin Haag, to find the answer.

Join us as Erin walks us through her journey from being a theater student to a corporate professional, and finally a brand new studio owner. AND learn the ways in which she turned her profit from a mere 6% to a massive 47%!

Erin spills the secrets behind high intake conversion rates and the key to finding those emotional hot buttons that help you connect with your clients on a deeper level.

If your revenue numbers are great, but your profits aren’t where you want them to be, this is the perfect listen for you. This edition of the Best of Ready.Aim. Empire unpacks the steps to automate your system, the changes you need to make to maximize profitability and the secret behind transforming your studio into a valued asset.

In this episode you’ll learn:

• How Erin went from a theater student to a business owner

• The magic behind profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity 

• How to create a profitable studio schedule

And, of course, the Chipotle rule!

With grit & gratitude,

Lisé