Category: Podcast

Best of Ready. Aim. Empire: Natalie Wheeler – Building a Compelling Brand and A Business That Closes

On today’s episode, we’re revisiting Natalie Wheeler, co-founder of Vasu Studio Yoga and Healing Arts in Hartford, Connecticut, and chatting about she created a brand experience that’s truly unique and fires on all sensory cylinders. In addition to offering yoga, Vasu Studio is also a spa and an apothecary (and in case you were wondering, yes, all their spa services do incorporate their bespoke blends from the apothecary… dreamy, I know.) 

In this episode, Studio Grow coach and consultant, Niki Riga, chats with Natalie about her and her team’s “Summer of Focus” as they retrace their way through The Client Cure and how it has radically changed the inner-workings of her business’ structure and organization. 

She’s a testament to the art of creating a brand that compels, and now she’s transforming her processes into ones that close. 

In this episode you’ll learn:

  • How Natalie and her twin sister (her business partner) have grown a unique business that intertwines yoga, apothecary, and spa while building a community and an open forum for wellness and connection
  • Why it pays to be fearless and true to you as you revisit your mission over and over and explore new possibilities with your business
  • What Vasu Studios looked like before The Client Cure and how they were able to become more intentional with their processes, follow-up and conversion rates 
  • The three most influential changes they made in their business that has drastically bumped up their sales
  • How the Vasu Studios team plans to grow and implement the processes from The Client Cure to other parts of their business moving forward

With grit & gratitude,

Lisé

Best of Ready. Aim. Empire: Meet Siobhan O’Malley, From Owning CORevolution to Successfully Crafting a Megaformer Studio

On today’s episode, we’re chatting about The Client Cure process and how it’s working wonders for studio owner Siobhan O’Malley. 

If you think slow and steady is the only way to go, then you’re going to want to sit up for this. 

Siobhan, who is the owner of CORevolution in Saratoga, CA, already had a strong business background, but she knew she needed support and guidance through the testing process of shifting her revenue model to truly see her Megaformer studio’s success take off. 

Fast forward to Studio Grow and Siobhan embarking on a new journey in testing and trusting The Client Cure process with unwavering dedication. (Which has resulted in growing from 16 to 42 auto-renew memberships in her studio in a matter of a few months.)

In this episode, we’re revisiting how Studio Grow consultant Cherise and Siobhan are working together to find what works for her unique studio, and how it’s paving the way for Siobhan to reach her goals for finding freedom in her life and business. 

In this episode you’ll learn:

  • How Siobhan approaches communicating her brand as a non-franchise Megaformer studio
  • What areas of business Siobhan felt comfortable with, and which areas she realized she need support and coaching for
  • Why it’s critical to trust the process and be coachable 
  • How she began the process of converting her class pack clients into auto-renew memberships at a pace that felt good for her
  • Why she brought in a “First Impression Specialist” to help fill the gaps in her sales and client retention efforts

Connect with CORevolution through their website and on Facebook and Instagram.

With grit & gratitude,

Lisé

Ready. Aim. Empire: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See How They Made This the Easiest Rebrand Ever

I’m not gonna lie y’all. 

Rebranding can add a million-and-one things to your to-do list. 

You have to dig into what’s working, what’s not, what needs to change to be more aligned with how you’ve grown and where you want to grow next. Overall, you’re just dealing with a lot more moving parts, and it is all too easy to drive yourself into overwhelm. 

Unless of course, you’re working with our guests for this episode: Sarah Ancalmo Ashman (image right) and Shauna Haider (image left) onto your rebrand team! 

Sarah is the founder of Public Persona branding studio, where she has worked to shape the stories and styles of some of the most prominent online entrepreneurs. 

And Shauna is the founder, creative director, and designer at We Are Branch, who translates your brand story into gorgeous visuals that come to life no matter what the medium. 

In this throwback episode of Ready. Aim. Empire, join Sarah and Shauna as we dive into all the different pieces that need to come together for a seamless rebrand.

Listen in and fire up your notes app, this is a good one, I promise. 

In this episode you’ll learn:

  • The difference between brand strategy and design, and how Sarah creates an experience around your brand 
  • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints that Sarah was able to provide 
  • The hallmarks of a cohesive brand and what investing in these services can mean for your business, plus insights like why a “brand icon” is important and how it differs from your logo
  • What is the difference between a branded photoshoot and a regular shoot and what type of budget to expect to spend
  • The questions to ask when bringing on a brand team and things to align with when hiring a photographer
  • How doing the prep work sets you {and your designers} up for success
  • What a professional copywriter can do for you and your brand and where do you can find one

Connect with Sarah and Shauna:

With grit & gratitude,

Lisé

Best of Ready. Aim. Empire: Emily Slaneff – Making Massive Growth in Year One of Business

In this week’s throwback episode, Studio Grow consultant, Cherise takes over to interview  Emily Slaneff, founder of CrushCamp, a small group and personal training studio in downtown Calgary offering HIIT, circuit, and TRX group fitness.

Join Cherise and Emily as they chat all about the amazing growth Emily’s been experiencing in her brand new studio. 

We’re talking 100 new members in 3 months kind of growth…during summer. 

Yep, Emily is a force in the fitness world, and not only is her story inspiring, but she shares a ton of fantastic insights for both brand-spankin’ new and seasoned studio owners alike. 

The best part is, she’s just getting started, and we can’t wait to see where she grows next. 

In this episode you’ll learn:

  • How Emily founded CrushCamp from a place of necessity and the values she consciously defined before ever opening her doors
  • What made her say “yes” to trusting the process and embracing a membership model and marketing plan that has resulted in 100 members in a span of 3 months (during a typically slow season)
  • Why Emily decided to embark on The Client Cure journey and how she has leveraged the education and support to grow her studio quickly
  • Emily’s future goals for CrushCamp and the possibilities that lie ahead in growing her fitness empire

Connect with Emily and CrushCamp:

With grit & gratitude,

Lisé