Author: Lisé Kuecker

I’m going to tell you about a guy named Todd – a true Canadian through and through who loves cowboy boots and root beer almost as much as I do.

He has worked with Olympic athletes, Fortune 100 CEO’s, and high level entrepreneurs as a performance coach {and even helps little ole business owners like me}.

He is the founder of The 90 Day Year, which is a program that truly pushes you past your comfort zones to achieve what you want in way less time.

And as someone who is a lifelong creative and hates fitting into any box, planning can be quite difficult.

But this past year I trusted Todd’s approach of knowing every single goal, dream and plan to get things done and the results…they were quite simply amazing!

I was introduced to him by my business coach last year. And, yes, for those of you who are wondering I do have a business coach and have for most of my career. I used to wonder if it was frivolous or unnecessary until I sat through a talk with Sukhinder Singh Cassidy, former VP of Google, who detailed her relationship with her business coach of the last eight years. I figured if a VP of Google still felt like they needed help, it was a-okay for me too.

I had set big goals. Huge, in fact. As in doubling my revenue, adding members to my team and maybe selling off some of my companies.

And, I wanted to do it all in about six months.

I believe my mother’s words were, “You’ve lost your mind”.

James, my business coach, on the other hand, said, “You need to meet Todd Herman.”

You see, I’m pretty good at making things happen and building systems in my company, but I didn’t have a clear vision for making this big of a leap, that quickly. I had 17 priorities I wanted to achieve, 6 ways to make this happen, and 24 hours in the day. I needed clarity and I needed to implement as few things as possible to actually get to my goals without working all the time

In other words, I needed a really clear plan to making my goal happen.

And in the past year, I’ve gone through 2 cycles of The 90 Day Year program and went from $0 to over $500,000 in my online business. The best part? It took me half the hours to get there.

That’s real serious, y’all.

So join me for the next 2.5 weeks as Todd shares his jam-packed four-part video series that I honestly can’t believe is free.

We’re going to work through Todd’s 90 Day Year framework and build a plan for Quarter 1.

You in?

The first video is already waiting for you HERE. So watch, listen and learn some incredibly powerful stuff.

I can’t wait to hear what you think!

With grit + gratitude,

Xo Lisé

If you’re in the United States, Happy Thanksgiving! If you’re everywhere else, hope you’re having a great day!

This is really one of my favorite days of the year because it’s full of family, football and food. The 3 big f’s!

And it’s truly fun for me to sit back and reflect with gratitude. That was the one emotion my mother taught me that I could rely on. The more grateful I was, the more I saw every single little blessing.

It reminded me that I was super lucky no matter how I actually felt.

I would love to thank you as a listener as well as share what how you as a community make me see the world in a different way. So this is my way of thanking you and everyone else that’s been on this journey with me.

Listen in to Episode 046 and you’ll learn

• Friends and family
• Opportunities in life and in business
• Mentors that have helped me along the way
• The ability to build a legacy to leave my family
• Being able to live the life I want and to serve others
• For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to the wonderful Trivinia Barber of Priority VA, who has not only worked with high end online personalities, but also been a mom of 4 wonderful children.

She walks us through the very beginning from 13 ½ years ago to today as a 7-figure business owner.

Listen in on Episode 44 and you’ll learn

• What are virtual assistants capable of doing?
• Why virtual assistants is an industry and not a position
• How to overcome your lack of trust in others in order to grow your business
• Why processes and systems are just as important as hiring for character and temperament
• How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better)
• You can create struggle for yourself by not staying true to your ideal client

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I recently spent 19 days traveling away from my husband, my son, my bed – it truly took a ton of energy out of me. I love to travel, but I was completely drained.

During my travels, I stopped in Austin for a 3.5 day retreat with Ryan Levesque of the Ask Method. I just couldn’t wait to tell you all about his methodology of speaking to 4 personality types.

It may not be totally new information for you, but none the less important.

Here are the 4 types of buyers:

• Spontaneous Buyer
• Methodical Buyer
• Humanistic Buyer
• Competitive Buyer

And these buyers are going to purchase in this order, which means your marketing just got a whole lot simpler.

You’re going to be able to issue individual ads or emails that speak to each of these segments of your market. By the time your launch is over, everyone has heard what they needed to in order to make a compelling decision or reason for them to actually purchase.

Each of these buyers have certain times of the day they read their messages, how many emails they WANT to get from you, the language you should use, etc…

And I get really specific about it all during this podcast.

Listen into Episode 044 and you’ll learn

• The four different personality types to market to, and their unique buying characteristics
• How knowing who you’re selling too will make your marketing so much easier
• Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
• How do you “seed the experience” to get spontaneous buyers excited?
• Methodical buyers will go to any length to ensure due diligence when buying
• What professions tend to attract methodical people?
• The two things needed to make sure of if you’re doing a one-day sale
• Humanistic types are swayed by the story
• Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
• The most important thing you can do with a competitive buyer who is a “deadline dancer”

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

X0 Lisé