Author: Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Racheal Cook, creator of the Sweet Spot Strategy, who talks about how being on bed rest with twins was her crash and learn moment that she completely overcame!

Listen in on Episode 39 and you’ll learn

• How and why Racheal was able to transition from traditional corporate America to entrepreneurship
• The importance of calculating employee returns
• When to hire or outsource
• Why “hire slow and fire fast”?
• Why Rachael and Lise do not use retainer contracts
• How prior regrets serve you in the future
• Why simple is best

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

I’ve got some special guests on the show, spotlighting the incredibly overwhelming sex trafficking problem in the United States.

Jeff Keith & Jeff Tiegs of Guardian Group are with me today. They have a nonprofit that is operated employ special ops veterans to assist law enforcement in combating sex trafficking of minors in the United States.

This may not be the most exciting topic, but it doesn’t make it less important.

I know you probably are passionate about certain charities or initiatives. Maybe you’ve even thought about starting a nonprofit to bring about opportunities and change.

Don’t let people fool you – you can run a successful nonprofit and still make money. There are just a few distinct differences, but generally the numbers can be the same.

Both Jeffs expressed how creating a 10 year plan was absolutely crucial in order to make the big changes they wanted to.

During their special ops training, they didn’t see a targeted map of missions – they saw a globe. They were taught early on to leverage their capabilities to accomplish more.

Listen into Episode 038 and you’ll learn:

• What is Guardian Group?
• How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
• Why is this topic so taboo to talk about?
• This is how predators lure children
• Why there is a focus in bringing all different teams together to stop this demand
• How is the hospitality and travel industry involved?
• How to quantify success in a non-profit organization
• How to get engaged or donate through Guardian Group to help these children

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé Kuecker

Facebook Ads.

Two words that make people either shrill with excitement or cringe with disgust.

I’m definitely the one who gets excited when it comes to Facebook Ads.

In my businesses, I’ve gladly spent over $72,000 in Facebook Ads. My husband Dan about had a heart attack when he saw this for the first time.

But then, I showed him what our return on investment was and he was shocked.

Facebook Ads have become a no-brainer for me and my businesses.

Before Facebook Ads were an opportunity (about 5-6 years ago), I would spend money on traditional advertising platforms like newspapers and magazines.

I would throw money at those random free magazines stands, hoping and praying people would pick one up and see our ads.

Meanwhile, I was posting on Facebook just as a daily update and blog opportunity. I saw great returns when people would click those posts and become customers.

So when the organic reach was dwindling, I knew that if I spent my ad budget on Facebook, it would get me much better returns than those traditional advertising routes. It truly was a no-brainer.

To be able to get the same return on investment that I was getting from Facebook ads for $72,000, I would’ve spent $350,000 with traditional advertisers. I call that the bargain of the century!

Want to know how Facebook Ads have worked for me?

Listen into Episode 037 and you’ll learn:

• The difference between Facebook ads and other advertising media
• What are the four components to a successful Facebook marketing funnel?
• What is a giveaway lead magnet?
• How to target specific neighborhoods with your Facebook ads
• What is retargeting and how does it work?
• All about Facebook pixel installation
• The best ways to use promo reminder ads
• Why you should start using video within your Facebook ads

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Taylor Elliott of Taylor Elliott Designs, who expands on the reality of crash and learns happening every single day and how she handles them.

Listen in on Episode 36 and you’ll learn

• What does Taylor mean by her business being joyful and joy-filled
• How she provides motivation to her clients
• How a part-time job at her parents small business laid the groundwork for her to start her own business
• Why the attitude you have while handling situations makes a difference in the outcomes
• Keep moving even if you don’t know where you are going!
• The importance of wearing different hats to make your business work
• Taylor’s first experience going to market from the online space
• Her final advice…

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé